Are you a small or local business owner? Did you know that small/local businesses are more vulnerable to online reputation attacks? By this I don’t mean having hackers going in to hijack all of your media. It is much simpler than that. Someone posting negative content through videos, blog posts, complaint comments, or even promoting your competition or developing a hate site are all ways in which your business’ reputation can be attacked.
Word-of-mouth can travel much quicker than you may expect. If your business is being under attack and you don’t invest what is needed in developing your online presence and reputation, your business will suffer damages—like lost revenues—later on.
Luckily, we have searched and developed some points to guide you in avoiding such losses.
Assess Your Online Reputation:
The first step is to assess your current reputation by looking up the name of your business, your name, any brands and products in relation to your business, you high-profile employees, and usernames or handles. By doing this you would be able to determine where to start in managing your online reputation.
Be Active in All Relevant Online Mediums:
If you don’t already, make sure your business is on these 3 MAJOR platforms:
Having a strong online presence can surpass any negative postings about your business, especially if you’re engaging with your audience.
Aside from the 3 major platforms though, stay up to date with other online properties that may be associated with you industry. If your business has visually-oriented products, get active on Pinterest, Instagram, Flickr and all other visual websites.
Avoid Online Argument:
Sometimes your audience can leave harsh comments about your business, but you must avoid negatively engaging with them. When handling these situations, be nicer than you think you should be and respond professionally.
Make Blog Posts:
Creating blog posts with relevant keywords in them can help with your business’ ranking. It also provides you with a reliable platform to respond to any major allegations made about your company.
Develop Platforms for Executive Names:
All individuals associated with your business (founders, owners, executives) should have strong social media. Many times, a company’s identity is associated with executives and, if they do not have high profiles online, they could be leaving themselves open to any online antagonists.
If your business is receiving a lot of negative feedback, you should probably reconsider whatever it is you are getting negativity for. There may be some weaknesses that your company members should address. If in fact you are in the wrong, own up to the mistakes made by your business and try to make amends with your customers.
It is crucial to invest your time and—sometimes—money in your business’ reputation development. People could be looking up your business online to find out more about it. If you are not taking control of your business’ brand online, someone else will.