Why Call Tracking Is Important

A person holding a smartphone.

 

 

 

 

 

 

Think phone calls are passé in today’s digital world? Think again! These days, marketers are relying on call tracking to optimize their digital advertising efforts.

What is calling tracking?

Call tracking, also known as call analytics, call attributions, and call intelligence, is a form of marketing analytics technology. It helps businesses measure the calls they receive from their websites and pay-per-click campaigns.

Why call tracking works

Phone calls lead to buys. After people engage with a business’ online content, what can push them to buy from that business is a phone call with them. It makes sense. When people make a call, their intent to buy is generally higher and they’re typically further along in the customer-purchasing journey.  Phone calls give them a chance to interact with the company, gain more information from them through asking questions, and ultimately determine if they trust the company.

Call tracking can teach you what keywords are working. The phone calls you receive will tell you a lot about how your campaign is going. If people start calling, asking for a service or product you don’t offer or make, you’ll know that you’ll have to add some more keywords to your negative keyword list and re-adjust your landing pages so you don’t misrepresent your business. In turn, this can improve your search engine optimization.

Call tracking can let marketers know when people are calling. By knowing what times people are calling your business, marketers can better run campaigns and divy up their budgets better so more clicks lead to phone calls.

Call tracking records phone calls. This can be beneficial for businesses as it lets them know how they’re communicating with potential clients and customers and ways in which they can approve. It also teaches them more about their target audience so they can continue to better their marketing and sales tactics and evolve their business.

Call tracking can track outbound calls, too. Outbound calls are just as important as inbound calls. Calling tracking can help you see how your correspondence with a potential customer or client is panning out.

Call tracking can help you see how your marketing efforts are going. With call tracking, you can really see how your marketing efforts are working and what marketing tactics are bringing in leads and conversions because of the data it provides. From there, you’ll know what marketing efforts to spend less time and money on.

Are you interested in installing call tracking for your website and digital marketing campaigns. Call Sperling Interactive today at (978) 304-1730.

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