At Sperling Interactive, one of our largest specialized markets is the travel and tourism industry. Some of our clients include the Salem Witch Museum, the House of the Seven Gables, Hawthorne Hotel, Destination Salem, and the North of Boston Convention & Visitors Bureau. The travel and tourism industry is one of our favorite industries to serve as we love traveling and are proud that we get to promote some of Massachusetts’ gems.
Summer is coming up, and it is the busiest time of year for most businesses in the travel industry. Below you will find the best travel & tourism marketing tips to boost engagement and increase awareness” or something like that.
Create A Travel Guide
Put together a travel guide, be it print or electronic, of your favorite things to do in your area. Nearly every traveler loves receiving recommendations from locals. You could do two guides: one guide about the area and the other about your business.
We draft and design travel guides right now for Destination Salem and the North of Boston CVB. The guides are downloadable and we have found running them through Google Ads, Facebook ads, and display ads to be quite successful.
Write a Travel & Tourism Blog
We always advise our clients to blog as it’s one of the pillars for SEO, but it’s always a way to engage your audience and pursue them to come to your location.
If you’re an agency or hotel, you could always feature a customer. You could have a customer write a guest post or you could start a series where you interview customers.
Schedule Social Posts
Scheduling social media posts is something we always encourage our clients to do, but it is especially important for travel companies expecting to be busy this summer. Jot down some photo ideas and on the first nice day of the year, go out and take some photos. Try scheduling posts 2 weeks to one month in advance.
Creating meaningful and interesting blog topics, and then sharing them on your social profiles is essential. In addition, sharing other blogs or articles from businesses you highlight helps boost engagement.
Are there content creators who create content about your area or fit well with your brand? While influencer marketing is on the rise and has been found to work, you want to find someone who caters to your industry or is in your target audience and set up an exchange. A good example would be having some food bloggers come to a new restaurant and/or brewery opening and giving them a behind-the-scenes. Or having a travel YouTube vlogger stay at your hotel or inn.
Produce Local Community Videos
With video marketing continuing to rise, you can’t go wrong with shooting a video. By going out and taking 1-2 days to shoot some content, you can end up with a few videos’ worth of footage. If you don’t have one already, you could have a video for the homepage of your website to capture travelers’ attention. The other videos that come out of the footage could be videos you post on social media and YouTube that primarily promote your city. These videos could provide fun facts, recommendations to other businesses, and tips.
Run Location-Based Ads
Combining Google Search, Google Display Ads, and Facebook Ads, build awareness around your target audience, whether it be local or areas where you see a lot of travelers come from. Run an ad driving people to a specific blog post or a free guide.
There are many avenues to pursue. Geo-targeting with user-input targets specific ads to the user based on what kind of ads they want to receive. In geo-fencing, you target potential customers within a certain radius of your business. And then there are geo conquest ads, which is when companies lure perspectives from competitors.
Want some tailored advice for your travel business? Call us today at (978) 304-1730 to schedule a free consultation.