Is blogging really a necessary part of a business marketing plan? Successful marketing leaders know that a content publication strategy can increase visibility, sales and leads. Blogging is one major component of that strategy. There are well over 150 million blogs on the internet currently, growing larger every day. These are big numbers to absorb, even bigger considering blogs didn’t even exist 20 years ago. In the marketing world, blogging has hit it big yet people still seem puzzled by the impact of blogging on business. Let’s take a few minutes to look at the power of blogging for your business.
- Increase in Search Engine Traffic/Rankings – Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).(Source Open Vine) This increase in traffic can mean an uptick in conversions from leads to customers.
- Become an Authority in your Field – By sharing industry related information and “how-tos” you will develop a name for yourself and your brand as an expert in your field. As you build up an audience for your blogs, you may find that customers refer to your information as a resource.
- Show your Personal Side – Blogging creates a unique opportunity to not only show off your expertise but also how a human and personal side to your business. Readers will get to know you and your company through your voice in each blog. That is why it is very important to keep blogs real and down to earth.
- Fast Feedback – When something new and exciting happens in your field, a blog can be a great place to have conversations about that event. Ask questions and converse with your viewers about the news as well as gain valuable feedback about the changes.
- Leads and Conversions– An active blog sends a signal that your business is alive and well to the search engines as well as generating leads. Research shows that the more pages a site has, the more leads it gets. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. In simple terms, the more you blog, the more leads you generate. More content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales. (Source Forbes)