How To Optimize For Voice Search

A smartphone opened up to Google.

 

 

 

 

 

Do you own a product by Google, Apple, or Amazon? If you’re like most, you probably own at least one tech product from one of these companies. Have you noticed any similarities between the devices made by these three companies? One feature you may have noticed is they all have voice assistants.Voice assistants, such as Siri, Alexa, Cortana, and Google Assistant, are changing the world, especially the SEO world.

The way people make searches online is changing. People are typing less and using their voice more – approximately 46% of US adults use a voice assistant device. As a result, the way we phrase our searches is changing. When a person uses their voice assistant, they perform a search query in the form of a question. So the way we are starting to access information is becoming more conversational. It’s something that businesses and nonprofits should begin taking into account. Here are our top tips on how to optimize your website for voice search.

Create specific web pages geared toward the questions people will ask their voice assistants.

You may already have town and city pages, which are specific web pages for the communities you service. They help you become more visible to those you wish to reach. To optimize your website for voice search, you should also create an FAQ page containing questions that people will commonly ask their voice assistant, with corresponding, informative answers to those questions. 

Claim your Google ‘My Business’ listing.

If you haven’t claimed your company’s Google listing, you should do so now. The ‘My Business’ listing gives Google and its users relevant information, such as your location, phone number, and hours of operation. Plus, Google loves it when you use its product. Another reason why you should do this is because 22% of searches these day are for local information and content.  

Use long-tail keywords.

Long-tail keywords are the three to four keywords related to the product or service that you’re selling. They tend to be very specific and, when people are using voice assistants, they tend to utilize long-tail keywords. Even if voice assistants weren’t revolutionizing our world, you should still use long-tail keyword as they’ve been known to increase sales.

Research.

Researching and brainstorming relevant keywords with your team is another way to optimize yourself for voice search. It can also help you find out what your competitors are doing.

Do you want to learn more ways on how to optimize yourself for the web? Call Sperling Interactive at (978) 304-1730 to see how your website is performing.