How To Market With Tumblr

Tumblr's logo

What Is Tumblr?

When people think of social media, they don’t always mention Tumblr, but that doesn’t mean it is not a major player in the social media world. For those of you who are unfamiliar with the platform, Tumblr is a microblogging social platform. Through it you can share textual posts, images, gifs, links to articles and external web pages, quotes, videos, audio clips, and chat conversations. It’s a really popular place for people who wish to connect with other like minded individuals. More than 790 million people actively use the platform, which is twice the amount of those who utilize Twitter.

Who Uses Tumblr?

Tumblr’s users are primarily teenagers and young adults. Tumblr is widely used by people who want to find content surrounding their favorite things. Users enjoy reblogging gifs and images from the books, movies, music, TV, and consumer-based brands they love.

What Types Of Business Should Use Tumblr?
If you get loads of engagement on Instagram, you may be successful on Tumblr. Tumblr users love visually appealing content. With that said, industries that do particularly well on Tumblr are photography, architecture, interiors, exteriors, landscape gardening, design, fashion, beauty, publishing, mental health, and tattooing.

Ways To Advertise On Tumblr

You can create a Tumblr account to post original content as well as reblog posts that align with your brand. You can also pay money to have sponsored content appear on Tumblr. There are three types of sponsored posts on Tumblr.

The first type is called sponsored posts. These posts look like regular Tumblr posts. The appear on users’ dashboard and users can reblog them. You can target sponsored posts by users’ gender, location, and interests.

The second type is sponsored video posts. Sponsored video posts also appear on users’ dashboards. They are videos that play in a constant reloop.

The third type is sponsored day. This type allows businesses and nonprofits to take over the top of a users’ dashboard for twenty-four hours.

Is your audience on Tumblr? Let us know. Sperling Interactive would love to help!