How To Market With Tumblr

Tumblr's logo

What Is Tumblr?

When people think of social media, they don’t always mention Tumblr, but that doesn’t mean it is not a major player in the social media world. For those of you who are unfamiliar with the platform, Tumblr is a microblogging social platform. Through it you can share textual posts, images, gifs, links to articles and external web pages, quotes, videos, audio clips, and chat conversations. It’s a really popular place for people who wish to connect with other like minded individuals. More than 790 million people actively use the platform, which is twice the amount of those who utilize Twitter.

Who Uses Tumblr?

Tumblr’s users are primarily teenagers and young adults. Tumblr is widely used by people who want to find content surrounding their favorite things. Users enjoy reblogging gifs and images from the books, movies, music, TV, and consumer-based brands they love.

What Types Of Business Should Use Tumblr?
If you get loads of engagement on Instagram, you may be successful on Tumblr. Tumblr users love visually appealing content. With that said, industries that do particularly well on Tumblr are photography, architecture, interiors, exteriors, landscape gardening, design, fashion, beauty, publishing, mental health, and tattooing.

Ways To Advertise On Tumblr

You can create a Tumblr account to post original content as well as reblog posts that align with your brand. You can also pay money to have sponsored content appear on Tumblr. There are three types of sponsored posts on Tumblr.

The first type is called sponsored posts. These posts look like regular Tumblr posts. The appear on users’ dashboard and users can reblog them. You can target sponsored posts by users’ gender, location, and interests.

The second type is sponsored video posts. Sponsored video posts also appear on users’ dashboards. They are videos that play in a constant reloop.

The third type is sponsored day. This type allows businesses and nonprofits to take over the top of a users’ dashboard for twenty-four hours.

Is your audience on Tumblr? Let us know. Sperling Interactive would love to help!

How To Make The Most Of LinkedIn For Your Business


 

 

 

 


In our last blog post of December,
2018 Marketing Trends, we mentioned 2017 was the year of the silent rise of LinkedIn. If you’re currently not utilizing LinkedIn much, you’ll want to after you finish reading this blog post.

Create Target Ads- Arguably the best way to make the most of your business on LinkedIn is through ads. What makes LinkedIn special is you can post your ads through several mediums- text only ads, image ads, and video ads. Thus, you can always find ways to re-purpose your content. Through LinkedIn, you can also set budgets on your pay-per-clicks (PCP). Plus, LinkedIn is user-friendly when it comes to tracking ad performances.

Join Groups Your Target Audience Is In Or Create Your Own. LinkedIn is an excellent platform for connecting with like-minded people. Check out groups where your target demographic is or create a group to spread your brand’s awareness. Engage with group members through discussions, sharing relevant articles, and posting topical events.

Create An Effective Company Page. Use your company page to spread your business’ message. Let people know what you offer and highlight accomplishments.  If you have a company blog, publish your posts to your LinkedIn page. If you have videos or presentations, share those too. To optimize your business’ ranking on LinkedIn, make sure you are using relevant keywords. Above all else, make sure your company page on LinkedIn is uniform with the rest of your online/offline presence.

Get Endorsements From Clients. Ask your top clients for a testimonial. Through LinkedIn, clients can confirm your skill set and expertise. According to research, 88% of people trust online reviews.