Photography Exercises To Help You Become A Better Photographer

A camera next to a keyboard.

 

 

 

 

 

 

We are hosting a photography workshop in three days. It’s called Capturing Better Photographs & Videos For Your Small Business. This workshop is aimed for business owners who feel self-conscious to post pictures and videos to promote their business because they’re not a “photographer” or a “videographer.”

In this workshop, we’ll be teaching attendees the basic camera settings for their camera of choice, be that a DSLR or iPhone. When we’re done teaching the class, the attendees will explore Salem and take snaps and videos. At the end of the class, we’ll critique everyone’s work in the hopes of making them feel more confident.

Today on the blog, we’re going to be covering photography exercises you can use to help you become a better photographer.

100 Paces

This exercise is what we’ll be doing at our photography workshop. Go out for a walk (try going without your phone to avoid distractions) and take a snap of everything you see. This exercise will help improve your observation skills and how to capture more objects.

Recreate Someone Else’s Photo

Try recreating your favorite photos. It gets you thinking, “What do I like about this photo? What do I have to do to achieve its specific effects?” Your favorite photographers probably did this exercise too.

Start A Photography Blog

Starting a photography blog is great for two reasons. 1) It serves as a creative outlet. And 2) it will help you stay accountable with taking photos regularly.

Take 10 Photos Of A Scene

This exercise will make you more creative. It’s easy to photograph something from 1-2 angles. This exercise will spruce things up and get you thinking about perspective and storytelling.

Take A Break From Social Media

Social media can cause a lot of anxiety. It can put pressure on us to post everyday, and to maintain having a certain theme to our grid. By going off it, you’re able to block out the noise and develop your own style. It also gets you doing photography for yourself and not for the likes, shares, and comments.

 

What do you think of our tips? What do you do to improve your photography?

Product Photography Tips

Product photography

 

 

 

 

 


If you’re a B2C business, investing in product photography is an absolute must. We live in a digital and  visual world, so most people tend to see products through photographs first. With that said, the success of your B2C business can ultimately come down to your photos. To help you out, here are our five biggest tips for snapping great product photography.

Have a vision in mind. It’s always important to have a vision of the final product in mind. Doing so will help you figure out the steps you’re going to need to take to get you the photograph you desire.

Look at Instagram and magazine ads for inspiration. These two are two of the biggest outlets currently for consumer-based businesses to advertise their products. Through them you can find out the trendiest ways to promote your product, what color schemes work and are popular, and what your competitors are doing.

Take photos from various angles. Don’t be afraid to experiment and get creative during a photoshoot. Sometimes the winning photo isn’t the one you thought it would be.

Include seasonal props. Seasonal props are fun way to get your consumer in the mood to buy your product. For fall you may want to add autumnal leaves, or lights during the holiday season.

Use lights. This one goes without saying. You want people to be able to see every detail of your product. Even if you’re shooting your product outside, bring lights as the sun can cause shadows.  

Think about your aperture setting. An aperture is the opening that allows light to come in and is expressed through the f-stops. In photography, f-stop numbers are counter-intuitive. The lower the f-stop number, the larger the opening will be and the more light can pass through. The higher the f-stop number, the smaller the opening is and the less light is able to pass through your camera. A low number aperture means the photograph will focus on one thing and blur the rest of the image. A photograph taken through a high f-stop number is clear and crisp throughout.

The Must Have Apps For Better Smartphone Photography

 

 

 

 

 

 

 

 

The original iPhone came out ten years ago, and who would have known back then the big role it now plays in people’s lives? One of the iPhone’s most used features is its camera, and for many people, their smartphone is the only camera they have. Of course, to take great photographs with your cellular device, you need to give your snaps some tender love and care via post-production. Here are our seven favorite photo apps we’ve found that can help you achieve better smartphone photography.

TouchRetouch. For $1.99, this app will enable you to delete any photobombers, strangers, or unwanted things from your photos in just a few taps.

Facetune. Facetune is amazing because it will save you time from taking selfies and will eliminate anything you’re feeling insecure with. With Facetune, you can get rid of blemishes, whiten your teeth, get rid of bald spots or gray hair, reshape facial features, brighten dark under-eye circles, and more. It costs $3.99.

Slow Shutter Cam. This app’s title does it exactly what it promises for $1.99. When you’re in a low-lit place, you can slow down the smartphone’s shutter to capture stunning photos.

Adobe Photoshop Express. Unlike the regular Photoshop software, the cellular app is free and works just as well. Photoshop has tons of advanced editing tools to make your photos look like they were taken by DSLR.

Font Candy + Typography Editor. Font Candy is an awesome app to download if you’re designing a poster or marketing collateral as you can add fun text to photos. With this app you can also scale and crop photos. It costs $2.99.

Prisma. If you’ve never been much of an artist, you now can be with Prisma. This free app enables you transform photos you’ve taken so they resemble the styles of iconic artists like Van Gogh and Picasso.

Instagram. We talked about Instagram and our prediction for its growth in 2018 here. Instagram has many common editing features- adjust, brighten, contrast, structure, warmth, saturation, highlights, shadows, and sharpen- and is the most popular photo and video sharing app out there. If you’re a b2c business, having an Instagram account is a must. It is also free.

Website Tips to Bring In New Customers

Though there are numerous social media platforms out there to help you boost your business, your website is arguably your most important marketing tool because it conveys to others you mean business. Whether you deliver a service or sell a product, it is important to keep the information up to date and easily conveys to the consumer what it is you are selling. Managing a website though is no easy feat, and if you find your site is struggling to bring in new customers, here are some website tips to follow.

1.You don’t have a good mobile site. According to Google, more than 50% of the world’s searches come from mobile devices.  With that said, having a responsive web design for your business is crucial. Responsive web design (RWD) makes web pages on all devices easy to read and navigate.

2. Your site lacks a brand. Branding is more than your business’ tagline and logo. It’s your image and voice-your message to the world!  A good brand sets you apart from your competitors and represents your story and values.

3.You don’t have custom photographs. Adding custom photos to your website enhances your brand. It brings a personal touch, a peek into your business, and uniformity. Additionally, you can put your custom photos on your newsletters, ads,  presentations, social media, brochures, and other print designs.

4. You need to focus on SEO/SEM. SEO (Search Engine Optimization) is a crafted marketing equation to increase the number of hits on your website. SEO is done so by dropping keywords in the correct places of your website to improve your business’ search engine ranking. SEO’s sibling is SEM (Search Engine Marketing). SEM is all about increasing your business’ impressions, clicks, engagements, and sales through paid advertisements on search engines and social media sites.

5. No clear call to action. You want to make it very easy to get in touch with you or purchase your product. Make sure the phone number and address, if you have a physical location, are easy to find. Additionally, make sure there are clear points on the website where you are asking for the users’ business and making it as easy as possible to buy.

6. Less words and more visuals. While studies have shown people are becoming more visually intelligent, your visuals shouldn’t tell your entire story. People will spend on average 2:30 minutes on your website and a minute or less per page. Visuals help to tell this story quickly and efficiently.