Your written content isn’t the only way you can improve your business’ SEO. Your images are another component to your online presence that you should be optimizing as well. Here are four things you should do to your images before you update or redesign your website.
Name your photos. When you upload your photos to Media Library, they will have the filename that they had when they were saved to your computer. To optimize the photos, change the name by using relevant keywords.
Include alt tags. An alt tag is the text that displays when an image doesn’t load. It’s also the text that may be read to a visitor who is blind or visually impaired. Alt tags are also the keywords Google reads to know more about the page since it can’t read photos. You can add alt tags to your photos through the Media Library once they are uploaded. Like the name of the photo, the alt tag should be descriptive.
Keep your photo size small. The size of your image does affect your site’s loading speed. You wouldn’t want to lose potential clients because of this.
Consider your image file type. The three most common image file types are JPEGs, GIFs, and PNGs.
JPEGs- They are the most common of the image file types and are supported nearly everywhere. With JPEGs, you can expect millions of colors and the ability to adjust the file size as well as image quality.
GIFS- You probably know GIFs as the file type that supports animated memes. It’s the oldest file type and can handle transparency. Because GIFs are limited to 256 colors, they are recommended for company logos instead of real photographs.
PNGs- PNGs are the newest of image file types and are considered the replacement for GIFs. Like GIFs, they support transparency, but what sets PNGs apart is they offer millions of colors. Important to note: this file format is supported everywhere.