Though there are numerous social media platforms out there to help you boost your business, your website is arguably your most important marketing tool because it conveys to others you mean business. Whether you deliver a service or sell a product, it is important to keep the information up to date and easily conveys to the consumer what it is you are selling. Managing a website though is no easy feat, and if you find your site is struggling to bring in new customers, here are some website tips to follow.
1.You don’t have a good mobile site. According to Google, more than 50% of the world’s searches come from mobile devices. With that said, having a responsive web design for your business is crucial. Responsive web design (RWD) makes web pages on all devices easy to read and navigate.
2. Your site lacks a brand. Branding is more than your business’ tagline and logo. It’s your image and voice-your message to the world! A good brand sets you apart from your competitors and represents your story and values.
3.You don’t have custom photographs. Adding custom photos to your website enhances your brand. It brings a personal touch, a peek into your business, and uniformity. Additionally, you can put your custom photos on your newsletters, ads, presentations, social media, brochures, and other print designs.
4. You need to focus on SEO/SEM. SEO (Search Engine Optimization) is a crafted marketing equation to increase the number of hits on your website. SEO is done so by dropping keywords in the correct places of your website to improve your business’ search engine ranking. SEO’s sibling is SEM (Search Engine Marketing). SEM is all about increasing your business’ impressions, clicks, engagements, and sales through paid advertisements on search engines and social media sites.
5. No clear call to action. You want to make it very easy to get in touch with you or purchase your product. Make sure the phone number and address, if you have a physical location, are easy to find. Additionally, make sure there are clear points on the website where you are asking for the users’ business and making it as easy as possible to buy.
6. Less words and more visuals. While studies have shown people are becoming more visually intelligent, your visuals shouldn’t tell your entire story. People will spend on average 2:30 minutes on your website and a minute or less per page. Visuals help to tell this story quickly and efficiently.