We have many blog posts dictating why having a business blog is so important for your company but, for this post, we have decided to create a guide on how to start off a successful blog.
The first step is to figure out who your target audience is and create your content around what they would be interested in knowing or learning about. You also want to make sure that what you are writing about plays along with the theme of your business.
Once you have come up with ideas for your content, put a unique twist on them by adding your own experiences, voice, and personality. Many times it can be difficult to come up with your own unique topic, this is where adding your own twist to popular content can come in handy.
Be consistent with uploading content. Create a content calendar where you can schedule in posts. Make sure to be realistic with the amount of content you will be distributing throughout the month. Do not push to post 3-7 days a week if you can’t come up with enough content. Instead start with 1 blog post a week and work from there.
Be honest and transparent. If there is something that your business needs to address or if you are trying to give advice to your clients, make sure you are being completely honest and are not feeding them ideas that would only be beneficial to your business. Your clients will read right through it.
Make your blog a community. Incorporate a comments box so that readers can ask questions and write about their own experiences. Use pronouns like “we” instead of “you.” You don’t want to be talking down to your audience; that’s the opposite of building a community.
Lastly, use your social media as a platform to promote your posts and help connect your readers.