This blog post is a continuation of the marketing mistakes 2 part series where we review the many popular marketing mistakes we are all guilty of doing at some point in our business. Here are some mistakes to watch out for and avoid:
Using the Wrong Platforms:
It can be difficult, at first, to decide on the appropriate platforms for promotions or simply to share important content. The best way to decide on a platform is to find out where your target audience spends most of their time and find out what are the best ways to contact them. Try sharing content on every platform available and keeping an eye on the analytics of each one to see which results in a high response rate. This will help you weed out the channels that are of no use to you.
Spending a lot Too Fast:
Chances are that, if you are spending too much too fast, you are not giving you and your company enough time to test out different platforms and strategies and are, instead, doing a lot at a time. It’s important to test out different strategies to see what works best and what doesn’t before spending all of your money.
Not Measuring Results:
Measuring your results is a crucial part of developing a successful marketing strategy. This is the only way to track whether your strategy is giving you the best results and tells you whether you should keep spending money on it or move on to something different.
Not Expanding your Network:
Networking is one of the many important components of marketing successfully. A large network means more promotions for your work. Word-of-mouth spreads like wildfire and are a trusted way of getting your business “out there” and gaining more clients.
Following in Competitors Footsteps:
Think about it; when you see competitors sharing similar marketing efforts it can be boring and eventually confusing as to which brand did what. Avoid replicating your competitor’s marketing strategies. What may work for them, may not work for your business. In addition, many times their marketing efforts may only look like they are working when, in reality, it could be a failing technique.
For help in avoiding such marketing mistakes, contact Sperling Interactive!