With a billion users ranging from your elderly grandparents to your hip, teenage neighbor – your business can not afford to miss out on marketing using Facebook. Invented by Mark Zuckerberg in 2003 and then formally launched in 2004, Facebook has grown at an incredible rate. When used effectively, Facebook can help you market your brand, services and products at a fraction of the cost of traditional marketing and with exceptional benefits!
Facebook is a highly effective marketing tool loaded with benefits. Let’s look at these benefits and see how to get your business started.
- Create a Facebook Page – This will establish your businesses identity. Use your logo, pictures, and basic information about your business to personalize the page and catch the eye of your viewers! When you set up your Page, you can request a web address like facebook.com/yourgreatcompany, which makes it easy to find. To maximize the impact, include this address on your business card, website and other marketing materials. Read More about creating your page.
- Make Friends and Fans of your Brand – Free exposure is another of the top benefits of Facebook marketing. Every time someone new likes your page, re-posts something from your business or recommends your business to their friends, it has the capacity to create healthy amounts of exposure. Share information with friends and fans that is interesting and useful. This will keep them coming back to your page to see what is new.
- Connect with your Target Audience – Facebook allows you to build relationships with your audience. Create new events, announce new products or services. Run deals, promotions and coupons on Facebook. Share “How-To” videos and insider secrets. You can even ask customers for new ideas, feedback and constructive criticism that can help you improve your services or products.
- Increase Web Traffic – Driving traffic to your website is important and Facebook allows you to link your Facebook pages to your website. As you leverage Facebook marketing to increase website traffic, the increase in traffic can increase sales and your profit margin
Tapping into the wealth of benefits of social media is essential to your marketing strategy. Facebook is one of the largest and can offer marketers excellent results. Visit Facebook Business to get started today!