Key Words

Today, most consumers looking to buy a product or service start the process by using a search engine to find vendors and product information. How can you make sure that your business is found when these people are looking for you or your competitors? You need to make sure you rank high in the search engine results, for as many search terms as possible.  Here are some tips to picking key words that will get you ranked higher during a Google, Yahoo or Bing search.

  1. Create a Key Word List – What are the three to five words that people think about when searching for your business.
  2. Use Key Word Tools– Then use keyword tools to understand how often people search on the terms related to your business.
  3. Try out your key words to find your business – Do your own search and find how quickly your site comes up.
  4. Analyze the results – Using the Key Word Tools and your own research find out what terms are used over and over again in your text to guide your key word search.

Some things to keep in mind when creating key words: You have to get on the first or second page of search results, shorter search phrases are searched for more often and finally it is usually more difficult to get ranked on the first or second page for popular searches. Use these guides to help you get ranked higher with Key Words!

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