In the world of Marketing strategy the acronym SEO or Search Engine optimization is one of the more important for the visibility of a website or a web page. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Typically the rank of a piece of content comes down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords and Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Recently search engines have begun to incorporate social context into their search results.Let’s look at the major ways that Social Media is affecting your SEO.
- Social Shares are the new Link Building – Link building has always been an important factor to determine whether other websites across the web deemed your website to be a quality source of information. Recently links are achieved through developing original content that is shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.
- Authority – search engines have become more integrated with social cues and features for the growing social network. With the dawn of Google + authorship their account and bio are linked to the content in search engine results.
- Speed Up Indexing – Articles that have been shared and tweeted about can cut indexation time by 50%, while reducing the time it takes Googlebot to find your content from 2 hours to 2 seconds.
- Boost Relevant Key Words – The keywords used throughout social media factor into where content ranks in search engines.