How To Optimize Your Blog Posts For The Web

Two notebooks, a laptop, and a mug.

 

 

 

 

 

 

Having a blog is a great way to educate your audience, but do you ever find it hard for your audience to find your posts? There are certain ways to optimize your blog posts so that when people are typing a search query related to the post, your blog post will pop up. Read on to learn ways to optimize your blogs posts for the web.

Write searchable titles

It’s natural to want a witty title for your blog posts, but try and stick with a title that reflects what people are most likely to search for to come across your post. Your title should either start with who, what, where, when, why, or how. This will make it easier for you to pop up in search engine results.

Utilize the heading tags

Heading tags are used to create headings in your blog posts. Heading 1, <h1>, is your most important heading tag and should be the title of your blog post. Heading tags are numerical and go in order of importance. So for your heading 2s, <h2>, make them the subheadings in your blog post. These large bolded points are the heading 2 tags in this blog post. Heading tags are crucial because they help Google and other search engines scan your content and get the gist of your blog posts. You can create heading 2s by highlighting the points and pressing down on Ctrl+Alt+2.

Put alt tags on your images

Alt tags are the captions that people who are blind or visually impaired read to understand your images. By incorporating alt tags with images used, you’ll make your website and content more accessible, which search engines will love. You can learn other ways to optimize your images here.

Include links

Adding internal and external links to your blog posts is another way to optimize your posts for the web. Internal links are other URLs on your website and external links are URLs from  websites outside of your own. Having high quality links to your blog posts shows credibility to search engines and that you’re giving your readers something of value. Links in your blog posts also decreases bounce rates and keep visitors on your website longer.

Request indexing on Google Search Console

When you publish a blog post, you should request indexing afterwards. When you request indexing you are alerting Google to crawl the new web page you have created. You request indexing through Google Search Console.

Want to learn more about  blogging and search engine optimization? Be sure to check out our blog posts on those two topics.

 

Leave a Reply