Before we dive into on how to increase email click through rates (CTRs), let’s dive into the groundbreaking statistics surrounding email marketing.
*Email is the third most influential source of information for B2B audiences.
*For every dollar you spend on email marketing, you can expect an average return of $38.
*72% of consumers prefer email as their source of business communication.
*3 billion people- half of the world’s population- are expected to utilize email by 2020.
As these statistics show, there are many benefits to utilizing email marketing. Now that we know how useful email is to business, here are four ways to increase email CTRs.
Put a special offer in the subject line. Nailing your subject line is important because if it doesn’t peak subscribers’ interest, they’ll delete your eblast without ever opening it up. When you extend an offer, you increase people’s interest. Make sure your subject line is teasing and doesn’t give too much away. That’s what the content inside is for.
Include triggered emails. Triggered emails are automation emails in reference to a subscriber’s actions. Triggered emails include thank you emails, welcome emails, anniversary emails, confirmation emails, and the emails you receive when you abandon your shopping cart on an ecommerce site. Triggered emails are beneficial because they are proven to increase conversion rates and improve customers’ experiences.
Add social sharing. If you offer at least three social sharing options, your CTRs increase by 55%. Even if your reader doesn’t want your email’s offer, they may know someone who does whom they can share it with on social.
Get the timing right. Another way you can increase CTS is through researching the best times to send out your newsletters. According to MailChimp, the average optimal time to send out a newsletter is Thursday and the peak time is 10:00 am. Of course, still do your research on your target audience and when they are most likely to check their inboxes.