A responsive website is one that provides a good user experience to all devices and every screen size. If you’re a business owner, having a responsive website is crucial as a website is really an extension of your business. In this day and age, most people first discover a business through its website. Here are our biggest tips on how you can build a responsive website that your visitors will love.
Ask yourself, what features are important for my audience? Asking this question can help you come up with the design and layout for your website. For example, if you run a brick and mortar store that also has an ecommerce, you’ll want to make sure the website is setup for a shopper. This means having any special offers in the header section of the site, having a find-in-store feature, and a ‘related items’ feature.
Use a fluid grid. A fluid grid is one way you can layout the different versions of your website. A fluid grid deals with percentage value instead of pixels, and is a tool that enables web designers/developers to create dynamic websites for all devices.
Utilize Google’s resizer. Resizer is an interactive program where you can test out your design on desktops, mobile devices, and tablets.
Add media queries to your code. Media queries is what allows you to adapt conditions such as screen resolution (mobile screen vs. desktop screen). By adding this to your code, it allows you to adapt the size of the screen, depending on the device.
Pay attention to your navigation. Your navigation is arguably the most important part of your website as it serves as the site’s guide. It also impacts your traffic and search engine rankings. With that said, make sure the navigation is either horizontal across the top of pages or vertically on the left hand side of pages.
Be mindful of the webpages. Another important thing you should do is make sure the names of your web pages accurately reflect what users will find on those pages. You should also determine what will be the most viewed pages on your site, that way you can ensure they are the first things people see.
Don’t be afraid to leave things out. A responsive website doesn’t necessarily mean every version of your website looks identical. What’s most important is that each version of the website maintains the brand’s identity and has the same general feel. Determine what images or design elements work and leave out those that don’t.
At Sperling Interactive, we can create custom websites that fit the needs of each client. This means evaluating the intended audience to structuring a site that meets their viewing habits.