Is Blackhat Search Engine Optimization Damaging Your Website?

Blackhat SEO is the use of unethical tactics to boost a website’s rankings in a search engine. The term “blackhat” originates from Western movies. Characters deemed as the “bad guys” would always be wearing a black hat.

Today, when we see the term “blackhat”, it is usually in reference to those who use corrupt practices online. These include hackers, virus developers, and people who create websites to trick users. Did you know some companies that offer search engine optimization services use blackhat SEO tactics as a cheap alternative to providing the services promised to their customers? It is important to avoid these practices because most of them conflict with a search engine’s terms of service. This can result in your site being banned from search results as well as affiliate websites and networks.

Make sure your site doesn’t employ these techniques by following these simple steps:

  • Proper Keyword Use: Do not use irrelevant keywords just to get hits in a search engine. Your keywords should be clear and aimed towards human interest, not search engine interest. This also means, not stacking keywords. For example; “screen door, screen, door, door, screendoor, screen, screen”
  • Link Schemes: any links that’s only purpose is to to manipulate PageRank. This includes: exchanging money for links, creating partner pages exclusively for cross linking, or excessively link exchanging (i.e. “I’ll link you if you link me). This is against both Google and Bing’s Quality Guidelines for SEO.
  • Hidden content: providing different content or URLs to search engines than you do to human users. You could do this by tagging white text on a white background, or having text behind an image, setting font size to 0, or even using CSS to position text off screen.
  • Duplicate Content: Websites that have content copied from other sites are considered “duplicates”. Duplicate content also occurs when a website is built in a program with limited templates. If your website looks like all other websites built in a free web builder program, it is probable that it won’t display in search engine result pages.

 

By avoiding these examples of blackhat SEO, you can make sure your website isn’t violating search engine terms of service. Always practice ethical search engine optimization techniques with content geared towards users rather than search engines. This will keep your website visible for your desired audience. Happy optimizing!

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