Facebook Marketing

  • 1.4 billion people use Facebook
  • 900 million people visit Facebook every day
  • As of December 31, 2014 Facebook had 1.19 billion mobile monthly active users, with 745 million daily active users on mobile.
  • Facebook is the 2nd-most visited website on the Internet (behind Google)
  • According to a recent Nielsen study (Aug 2014), social media has overtaken email as the most popular consumer activity.

What do these numbers tell you? Marketing experts know that there are major advantages of advertising on Facebook and other social networking sites in order to reach potential customers. Let’s look at the benefits of advertising on Facebook.

  • Reach a targeted and engaged audience – People who use social media sites tend to be highly engaged users.  They tend to consume content and even create it!  This is exactly the kind of audience marketing experts want to engage.
  • Target to your liking – Ads on Facebook are highly targeted because they can zero in on customers by location, demographics, and even interests.  For example, it is easy to target people who live near your store by zip code, people who fit the right age, gender and education or even target by the interests and activities they post on Facebook.   Facebook can even comb through user profiles to place your ads only on pages that mention a specific keyword.
  • Easy Pay Structures – Facebook allows advertisers to purchase ad space on a click-based or impression-based fee structure. This allows you to tailor your ad campaign based on budget and other preferences. Setting a budget and sticking to it is fairly simple given the range of packages that Facebook offers.
  • Create customer loyalty and connections via Facebook – Business pages on Facebook linked to your home page allow customers to keep up with events and special promotions.  These pages allow your business to interact directly with your customers so that you can build loyalty and brand image.
  • Easy Analysis – Facebook insights allow you to understand how people are engaging with your page as well as your ads. Metrics can track: page performance metrics, engagement metrics, audience demographic, impressions, reach, and so much more.
  • Mobile reach – Given the numbers (above) about the vast number of users accessing Facebook on Smartphones, it is a great way to reach customers on the go not just at home.

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