The Dos and Don’ts of SEO

SEO plays a crucial role in your business’ marketing efforts. How you manage your website affects where it will end up on search engine results. We all want our target audience to find our business’ products and services easily, so here are the biggest dos and don’ts of building a successful SEO strategy.

DO post relevant content to your website often. Search engines rank websites based on a number of factors, and one of them is consistency. When you regularly update your site with content, you increase the chances it will be indexed by search engines. Additionally, visitors are more likely to come back to your site when they notice how often you post fresh content.

DON’T forget region-specific keywords. Location, location, location! You’ve heard the phrase before. If you’re a small business owner, you could be losing the targeted audience in your community by not including region-specific keywords.

DO measure your performance. Every month keep track of how your SEO strategy is doing by reviewing your biggest key performance indicators: rankings, traffic, impressions, clicks, engagements, and sales. Google Analytics is a user-friendly tool to track your KPIs.

DON’T needlessly include links just to manipulate page ranks. Think twice about the links you share on your website. Make sure the links you share are relevant to your company and don’t share links just anywhere. Search engines can detect when you’re link building just to climb the search engine ladder.  

DO put keywords into your content. Come up with some words you can use to describe your business, services, and products when writing content for your website. You can utilize Google Trends and Google Adwords Keyword Tool to determine if your keywords will bring in the right traffic.

DON’T overuse keywords. It’s important to note that you’re writing content for people, not search engines. Visitors will be put off if you use your keywords excessively.

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