Does Your Organization Need An App?

A hand holding a smartphone.

 

 

 

 

 

 

We’ve blogged before about the importance of being mobile-friendly. There are two ways businesses and nonprofits can be mobile friendly: either on the mobile web or with an app. It may seem like every organization under the sun has an app these days, but we’re here to tell you it isn’t necessary for everyone. Read on to see if your organization could use an app.

If You Want A Feature That Can’t Be Implemented On The Web
Websites are there to deliver your organization’s mission, services, and location, but when you want to give your audience an experience, an app might be the way to go because there are certain features you can’t implement through your website (e.g. a camera, geolocation, biometrics, sensors, etc.).

You Want To Improve Your Customer Experience.
Apps are widely successful for retail companies. You can do so much with an app if you manage a store. If you run one, your app can be used to display your products, send coupons, inform customers about sales, and start a loyalty rewards program. An app can really improve your relationship with your customers.

You Want To Have An Interactive Gaming Experience.
Gaming is another feature that works better through an app than it does on a website. A popular game on app these days is Geocaching, a scavenger hunt-type game. You can use Geocaching to tell your organization’s story. Through it, you’ll have users travel to different locations to unlock new stories.

Your App Idea Has A Delivery Element To It.
If your company is in the food industry, a delivery app is a must. It’ll help you stay on top of competition and give your customers instant gratification.

Have you been thinking about an app for your business or nonprofit? Sperling Interactive is experienced with app development and would love to help you! Contact us today at (978) 304-1730.

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