We have all heard the old adage that “a picture is worth a thousand words,” but did you know that when it comes to your website, custom pictures can be worth a whole lot more than just words? Custom photography for websites, print material, and your social media can be advantageous for your company in many ways. Yes, stock photography is easy and cheap but custom photography is a much better solution for your image needs and is often less expensive than one might think. Let’s look at the many benefits of choosing custom photography.
- Branding – Custom photography really embraces your brand. Custom means any pictures can include your people, your location, your product, your logo and ultimately reflect your brand’s culture instead of trying to find something that is “kinda” close on stock sites. Your company’s uniqueness and the brand that you represent can be captured in custom photos exceptionally well.
- A Glimpse Inside your Company – When a consumer is researching your product or service wouldn’t it be better if they found photos on the website of people that actually work at your office or better yet a staff photo that shows off the company’s personality? Maybe even a location that they recognize might be a plus as well. Custom Photography allows you to feature genuine faces, spaces and products. This allows your company to be one-of-a-kind and original. What you really don’t want is a stock photo that ends up on some competitors website or print design.
- Consistency – By having custom photography, you are ensuring that the images best represent who you are as a company. Feelings, personality and trustworthiness does show through even in photos. Consistently showing off who you are a company will show through. Businesses which present themselves in a professional, polished manner immediately appear more reputable in the eyes of customers.
- An Investment – Once photos are taken they are yours and can be used for a wide number of purposes from print media, email newsletters, websites, blog posts, brochures, ads, webinars, presentations, social media and during trade shows or networking. Custom photography should be able to be used over and over again thus making the most of the investment you have made in this powerful marketing tool. Custom photography is a well worthwhile investment in the marketing needs and brand awareness of your company.