Google AdWords Expanded Text Ads

Google AdWords is changing their format! The text ads will have an expanded text format, which will include two headline fields with more characters (30 characters) as well as an expanded description fields with 50 percent more ad text. The new changes are meant to give advertisers more control over their message and give users more information before they click ads. Overall, its new design is made for a “mobile-first world.”

Are you wondering what changes this will bring to your current ads? Well – good news— expanded text ads will still be available on the Google Search Network as well as Google Display Network. All AdWord tools that support text ads will also support it. The new design will also brings two optional path field and the display URL will be the domain website’s URL. The bad news, however, is that the old format will no longer be editable after the switch is over. This means that, even though the old ads will still run, advertisers will no longer be able edit them after it has been switched into the new format.

When getting started with the new AdWords design, here are a few tips to help you get the most out of the switch:

  1.     Use headlines that will attract prospective clients and give them enough information to persuade them to visit your site.
  2.     Be strategic with your headlines so that it is displayed in the best way possible. On search, headlines are combined with hyphens, which can cause the headline to go beyond the first line on mobile view.
  3.     An expanded description means you can communicate more with the audience; take advantage of it.

If you are thinking about getting started, click here for details on how to do so.

Which Call Tracking System Should I Use?

With call tracking becoming a prevalent marketing measuring system, there are a vast variety of call tracking systems available online. With the many call tracking services and diverse businesses, it may seem difficult to find which one suits your business best. Below are some points to take into consideration when deciding on the best system.

Best-Cost Rate:
Of course the first thing that should be considered is the cost rate. Depending on how many and how often new campaigns are developed in your business, you want to think about how much call tracking systems charge per phone numbers and calling minutes.

Generating Numbers:
If your business is constantly developing new campaigns, you should consider whether the system vigorously generates numbers for your campaigns rather than having to manually assign numbers yourself. This way human error could be kept to a minimum.

Country Options:
If your company is planning on running a campaign outside of the states, you may want to consider what countries you are allowed to create tracking numbers for.

Let’s say you would like to use the call tracking software a bit differently than other business do. Due to this, you want to make sure that your tracking system provides you with customization flexibility.

Analytic Integration:
In order to measure the success of your campaigns, you want to make sure the system can be integrated with other tools like a web analytic tool to help better understand prospective customers.

Efficient Analytics:
If your system already provides you with analytics, you want it to be clear and detailed. A clear and detailed analytics program provides you with caller ID, caller’s location, duration of the call, date and time of the call, call source, and the caller’s details. You also want to make sure that you can access analytics history whenever you need to.

Recording and Transcriptions:
The best way to fully understand what your consumers are looking for is by hearing them out. Having a call tracking system that provides with recordings and transcriptions of the call can help with this and, also, with knowing how your employees are communicating with the customers.

Is your Business Mobile Ready?

How are you reading this blog?  Are you reading it on your desktop, laptop, tablet or quite possibly on your smartphone?  As of the start of 2015, Americans have passed the tipping point between desktop and mobile device usage.  According to Smart Insights, mobile use overtook desktop usage with 1.8 million people using their smartphones for a multitude of tasks including reading/updating social media, checking email, online searches, business reviews and of course viewing the millions of ads that are out there in the digital world.  What exactly does this mean for your business?

It means that the traditional notion of “going online”  has changed drastically.  With nearly 2/3 of all Americans owning a smartphone and accessing it daily, your company needs to be mobile ready . . . and now!  Here are some questions to consider when deciding if you really are mobile ready.

  1. How does your website look on a broad range of devices?  Consumers use many different mobile devices including iphones, Androids, Tablets, Kindles, and on and on.  (In the near future there will probably be even more devices to consider.) It is imperative then, hat your website be compatible with all these.  Responsive Design, therefore is the solution in order to be certain the mobile version of your website is readable and easy-to-use.  Responsive design means basically that your website is crafted to provide optimal viewing and interaction experience with a minimum of re-sizing, panning, and scrolling.
  2. Be Local – Research from Entrepreneur indicates that the majority of shopping/choosing services occurs within a 10-mile radius of home.  Due to this it is critical to be sure that contact info on your mobile website includes a map and phone number that makes it easy to find you locally.  Local mobile use also means that you can use real time special offers for people who are in your area. Geo-location services are also an essential part of your mobile strategy.
  3. Be Social – With Facebook, Twitter, Instagram, and all the other social media platforms at consumers fingertips it is easy to understand that being social it important for your company and brand.  Many consumers check online reviews or their social media channels for company information prior to purchasing.  Marketers who have integrated their mobile program with customer reviews and social media sharing buttons are reaping major rewards.
  4. Be Analytical – Monitor and keep up-to-date on the statistics about how consumers are using your mobile site.  This makes it easy to see how and where your best consumers have found you via their mobile device.  This information can be used then to plan how to spend the marketing budget in future campaigns.