How to Write a Great Blog

So you heard the secret?  Blogging drives traffic to your site and helps your company get on the social media radar when people share your blog posts. It doesn’t hurt either that It’s also one more cue to Google and other search engines that your website is active and dynamic.  So now that you know this – how do you write a blog that people will want to read?

Here are some key ingredients to a good blog. . .

  1. Grab attention – Create a headline  with key words that will grab the attention of readers and compel them to read it.  In addition it is important that the first 3-4 sentences grab the interest of the reader so they will continue to read until the end. . . and even more importantly come back and read future blogs.
  2. Connect to the Reader. Relate your topic to something your reader can understand emotionally.  This may be through humor, personal story or a key insight that they can connect back to their business.  They will see the added value in your site through your discussions on your blog.
  3. Give Key Points in a “How to” to linked section. By giving readers practical and easy to understand advice they will remember you and possibly subscribe to your site thus guaranteeing future visits.
  4. Publish regularly. If readers can anticipate that you will be publishing once a week or even more regularly they will look forward to hearing from you.  In addition, respond quickly and positively to comments readers make on a regular basis.
  5. Be Visual.  Use headers, numbers, bullets, and pictures to illustrate your point.  This will make reading the blog easy and keep it organized.

 

Probably the best advice about blogging is to be yourself.  Let your company’s personality come out in your words not just your research .  Have fun blogging!

 

Digital Coupons – Benefits Businesses

Everyone loves to get a great deal on a product or service.  You know what I like even better?  I love finding a great deal easily.  Digital Coupons provide both – great deals and ease of use!  Is your business using digital coupons?  They should be.

Let’s look at the numbers. . .

  1. Research conducted in October 2013 by eMarketer indicates that more than half of US adult internet users (102.5 million people) will redeem a digital coupon, for either online or offline shopping this year. That number is up 11% over last year!
  2. Digital coupons are a great way to engage the new user because you can provide a direct link to your products or services via the coupon. Digital coupons can translate into more people finding your website and opting to register for your online coupons and email offers!  The number of people who redeem digital coupons is only expected to grow as consumers ditch their paper coupons for the convenience of digital.
  3. This year, more than 28% of people who own a mobile device have redeemed a coupon and according to eMarketer, it is expected that one-third of all smartphone users ages 18 and up (42.1 million people) will use a coupon acquired on a mobile device –via an app, mobile internet, mobile barcode or SMS.

Getting Started offering digital coupons. 

  1. There are numerous places to advertise deals online including the #1 online coupon site Retail Me Not.  This easy-to-use site claims the hottest deals, best coupons, and exclusive offers that are available online or emailed directly to members.  They even have an app for smart phones that can alert customers when they are near a good deal!
  2. Google also has an online wallet program that stores your credit and debit cards, offers, loyalty cards, coupons and more. This program aptly named Google Wallet is only one of the ways that Google is promoting online coupons.  Google’s newest way to attract more customers to your business is Google Offers.  Google Offers has created a new way for you to reach potential customers near your business. Using their mobile device, these customers can find your offer and visit your business right away.
  3. The best digital coupon applications out there are Apple’s Passbook® (available on iOS operating system iOS 6 and up) and Android’s version of the same app called PassWallet. These apps come standard on all smartphones running on these operating systems.

 

 

 

Editorial Calendar

An editorial calendar is used by bloggers, publishers, and business owners to control and organize all publications of content. The primary purpose of editorial calendars is to control the publication of content to ensure regular appearance of content that interests readers and advertisers.

Why Else Should You Use an Editorial Calendar?

 

Organization – For example companies that have multiple publications such as  newspaper articles, magazine stories, blog entries, email newsletters, and social media outlets may need multi-users to work on each publication.

Attract Advertisers – Business owners can also use the editorial calendar data to make it publicly available to attract advertisers. For example an advertiser may know that a certain topic covered on a particular day relates to their product so they may want a shot at best product placement.

Publishing Regularly – Traditional print publishers have used editorial calendars in some form for centuries to manage the publication of books, magazines, and newspapers. The internet has dramatically increased the number of publishers who also need to organize content and ensure content is published at regular intervals.

Web Design and Programming

Cookies and Milk

Salt and Pepper

Batman and Robin

French Fries and Ketchup

What do all of these things have in common? They are all things that go together famously!  Here at Sperling Interactive we offer many innovative marketing solution, but one pair famously goes together and makes us proud of the services we offer our clients.  The pair that has the greatest impact together is our combination of original web design and expert programming.

All the websites designed and developed at Sperling Interactive are custom designed to fit the needs of each individual client. This means evaluating the intended audience to structure a site that meets their viewing habits.  Add this to our cutting edge programming that can make your website easy to navigate and a cinch to manage and you have another winning combination.

Founder Michael Sperling has equated the importance of this joining of two specialties to create a top notch product similar to the combining of a chocolate and vanilla twist ice cream cone on a hot summer day.  The two come together to create something amazing as one.