How To Revive Your Neglected Blog

A picture of an open laptop and open notebook.

So… you neglected your business blog.

Don’t worry. Your blog is not over for good. You can still win back your readers. Here’s how to revive your neglected blog.

Be Kind To Yourself.

Blogging is hard. To those who haven’t attempted it before, blogging can seem like something a monkey can do. Little do those people know that you always have to be coming up with relevant and interesting content people want to read, doing research, engaging with your audience, linking to old posts, promoting your posts, etc.

Even the most prolific business bloggers have neglected their blogs. Don’t let your ego stop you from creating new blog posts. Your audience wants to hear from you.

Refresh Old Content.

If you have blog posts that are still relevant to both your business and readers, rewrite them. Add in new pictures, new updates, and swap out the old title for a new one. This can get you back into the swing of things and will bring readers back into enjoying your content.

Write Short Blog Posts.

If you’re finding it hard to get back in the saddle, aim to write short blog posts. By writing short blog posts, you’re at least getting into the habit of writing posts again. And by doing that, you’re making blogging a routine again.  

Writing is very similar to working out – it’s a muscle. And when you’ve haven’t done either in a while, sometimes the best option is to not put too much pressure on yourself to do a lot. You will write longer blog posts when you’re used to doing it consistently.

Write Blog Posts Around Your Keywords.

Google Analytics is an immensely invaluable tool that every business should have. It can help you see how online campaigns are performing, where your visitors are located, it can reveal your top content and worst performing pages, and much more. On top of that, Google Analytics can help you see what keywords people are searching when they come across your business. This is beneficial as now you know which keywords to write around in future posts.

Ask Your Readers What They Want.

There’s a chance you’ve stopped blogging because you ran out of ideas. To prevent this, ask your readers what kind of content they want to read on social media. You could create a social media post where you ask for suggestions or use Instagram Stories. On Stories, there is a question sticker where followers can type their responses to you.

Create An Editorial Calendar.

An editorial calendar is a calendar specifically for your content marketing strategies. An editorial calendar keeps you accountable and your content organized. They’re also great because they enable you to order your posts in the best and most logical way. The posts, and when they go live, will no longer be random.

Show Off Client Projects.

If you are a visual business and have clients, writing a blog post showing a before and after is a fantastic way to show your target audience what you could possibly do for them. Give the people you want to work with another case study!

If you’re still finding blogging hard after reading this article, call us at (978) 304-1730 for a meeting with us. We do strategic blog posts for an array of clients from a wedding venue to a backdrop theatre company to a general contractor. We have strong writers on staff and they’d love to help you.

How To Optimize Your Blog Posts For The Web

Two notebooks, a laptop, and a mug.







Having a blog is a great way to educate your audience, but do you ever find it hard for your audience to find your posts? There are certain ways to optimize your blog posts so that when people are typing a search query related to the post, your blog post will pop up. Read on to learn ways to optimize your blogs posts for the web.

Write searchable titles

It’s natural to want a witty title for your blog posts, but try and stick with a title that reflects what people are most likely to search for to come across your post. Your title should either start with who, what, where, when, why, or how. This will make it easier for you to pop up in search engine results.

Utilize the heading tags

Heading tags are used to create headings in your blog posts. Heading 1, <h1>, is your most important heading tag and should be the title of your blog post. Heading tags are numerical and go in order of importance. So for your heading 2s, <h2>, make them the subheadings in your blog post. These large bolded points are the heading 2 tags in this blog post. Heading tags are crucial because they help Google and other search engines scan your content and get the gist of your blog posts. You can create heading 2s by highlighting the points and pressing down on Ctrl+Alt+2.

Put alt tags on your images

Alt tags are the captions that people who are blind or visually impaired read to understand your images. By incorporating alt tags with images used, you’ll make your website and content more accessible, which search engines will love. You can learn other ways to optimize your images here.

Include links

Adding internal and external links to your blog posts is another way to optimize your posts for the web. Internal links are other URLs on your website and external links are URLs from  websites outside of your own. Having high quality links to your blog posts shows credibility to search engines and that you’re giving your readers something of value. Links in your blog posts also decreases bounce rates and keep visitors on your website longer.

Request indexing on Google Search Console

When you publish a blog post, you should request indexing afterwards. When you request indexing you are alerting Google to crawl the new web page you have created. You request indexing through Google Search Console.

Want to learn more about  blogging and search engine optimization? Be sure to check out our blog posts on those two topics.


The Dos and Don’ts of Blogging

The Dos and Don'ts of Blogging







Blogging for your business offers so many positives. It can improve your SEO, showcase your expertise, build trust with your target demographic, help clients solve problems and learn more about your industry, and so much more. To help you generate the best content for your blog, we’ve come up with a list of our dos and don’ts.

Do have somebody else edit your content. After you spend some time researching information for your blog and writing posts, it’s easy to become immune to the mistakes you’ve made such as typos, missing words, misspelled words, and grammatical errors. By having someone read your post before you hit publish, you get feedback and learn how to improve the quality of your content.

Do share your blog posts on social media. Social media is hands down your best way to update people on your latest blog posts. Take your time coming up with an eye-catching headlines and finding/taking an appropriate picture to go along with the post as people stop longer and check out posts longer if they have a photo.

Do read other blog posts for ideas.  We all get hit with writer’s block from time to time. To help overcome that, read blogs from other businesses in your industry. Take blog post you like as a jumping off point and spin them into your own creations.

Don’t be salesy. Blogging for your business has been proven to help businesses boost sales, but that doesn’t mean you should write your content with a salesy tone. That’s just off-putting. To avoid this from happening, limit the amount of times you drop your company’s name and keep your tone conversational.

Don’t ramble on. Don’t write long sentences. Today people read less, especially when they’re browsing online. To get important points across, consider bolding sections of your posts.  

Don’t wait till the last minute. There are a lot of abandoned blogs out there. One of the biggest reasons businesses and bloggers stop blogging all together is because they didn’t have any posts written in advance. It’s easy for life and other tasks at work to get in the way of blogging. By writing posts at least a month in advance, you can help there be one less abandoned blog in the world.

If you’re ever struggling with writing blog posts for your business, reach out to Sperling Interactive. We have web marketers on staff that can generate banging content for your business, including repurposing content.

How to Make your Business Blog Unique

Your blog is a great representation of what you want your business to stand for – well thought out and accurate knowledge for your audience. Blogging is known as an effective way for businesses and individuals to provide information, gain more business and create a strong relationship within their customers/audience. However, as the blogging industry continues to bloom, you’ll find hundreds and hundreds of blogs all trying to grab attention. Knowing what can make your blog stand out from the crowd is an important key to its survival.

So, how can you make your business blog unique?

  1. Content – Using content that specifically meets the needs, services and products of your business will be useful for your clients. Using ways to provide new and informative content to your blog gives your customers and easier way to be in the know of everything in your business. The more useful information you post, the more your readers will become regulars.
  2. Images and Videos – Having mixed media within your blog can definitely be a boost and maintain traffic. Having mixed media is a way to have your readers engage on a level that they prefer, making them crave for the next post.
  3. Find the Holes – One of the best ways to stand out, is looking for holes in any offerings of your competitors. If many fail to provide a service to a problem, use that specific niche as a problem solver and stand out with the difference.
  4. Become the expert – Your post can help demonstrate your expertise on a particular subject within your business, whether it’s in photography, graphic design, etc., over time you can become a go-to resource to your clients. This trick can help your readers be engaged in learning new resources and solutions in the specific subject.

Remember, your business blog should be easy to read and still encourage your readers to engage. Providing effective posts can create a support and loyalty system to your readers and customers.

How to Promote Content

What would be the point of creating content if it is not going to be shared or viewed by others? Getting your content viewed by others is more important than creating content in general. Because of this, we have composed a list of tips to help promote your content in the best ways possible.

Share on social platforms:

This is one of the more obvious tips. Whenever you create content, you should always start by self promoting it on your social media, as well as on your website. Remember that each social platform requires a different form of content sharing, so make sure you are adjusting the way you promote it according to the social media.

Share snippets on social media:

Take several “snippets” of information from your content to share online in order to catch the audience’s attention and promote your content several times throughout the month. These snippets can be quotes, statistics, short statements, etc.

Mention those included in your content:

If you have important companies or personas mentioned in your content, like in a blog post, make sure to tag or mention their social media accounts when promoting. This will help get your content viewed by outsiders who may not have heard of your business before, especially if those who are being mentioned repost or share the content as well.

Get connected:

Connect with other who post similar content as you through email or on their social media. Share what you have created with them and ask them for their thoughts and if they wouldn’t mind sharing your content on their platform.

Share in different forms:

Try making your content more appealing by converting it into a different media form. Short videos and infographics are a great way to share content while keeping it interesting and entertaining. Switching up your content is always a great way to keep your audience engaged.


How to Start a Successful Blog

We have many blog posts dictating why having a business blog is so important for your company but, for this post, we have decided to create a guide on how to start off a successful blog.

The first step is to figure out who your target audience is and create your content around what they would be interested in knowing or learning about. You also want to make sure that what you are writing about plays along with the theme of your business.

Once you have come up with ideas for your content, put a unique twist on them by adding your own experiences, voice, and personality. Many times it can be difficult to come up with your own unique topic, this is where adding your own twist to popular content can come in handy.

Be consistent with uploading content. Create a content calendar where you can schedule in posts. Make sure to be realistic with the amount of content you will be distributing throughout the month. Do not push to post 3-7 days a week if you can’t come up with enough content. Instead start with 1 blog post a week and work from there.

Be honest and transparent. If there is something that your business needs to address or if you are trying to give advice to your clients, make sure you are being completely honest and are not feeding them ideas that would only be beneficial to your business. Your clients will read right through it.

Make your blog a community. Incorporate a comments box so that readers can ask questions and write about their own experiences. Use pronouns like “we” instead of “you.” You don’t want to be talking down to your audience; that’s the opposite of building a community.

Lastly, use your social media as a platform to promote your posts and help connect your readers.

New Year Resolutions for Small Businesses


Happy New Year everyone! With every New Year comes a new, sometimes recycled, resolution. We have come up with some New Year’s resolutions for small businesses, like us, that we’d like to share.

Focus on employees:

Building relationships within the company should always be a goal. By building relationships, the work environment becomes a more positive and profitable one. Planning more company outings and activities can help create new relationships and keep the ones that have already been made.

Stay in contact with customers:

Like building relationships within the company are important, so is building relationships with your customers. Make sure to check in with them to make sure everything is going well and that they are satisfied with the work your company is providing for them. This could also make it easier to follow up with any business concerns that may come about on either side.

Plan Ahead:

This is such a simple goal, yet somehow we find it difficult to keep up with. Planning ahead for any crisis or event is so important. It can save a company a lot of time and money.

Think about digital security:

Digital security has been a major concern for everyone individually and business wise in the entire nation. This year, take charge by getting better digital security for your company and say “out of the way” to hackers.

Create better marketing strategies:

A major way to help create a better marketing strategy is by improving specific geotargeting, especially online. This will help raise more awareness of your company wherever you want there to be.

Stay Present outside of the business:

It is very easy to bring home your work identity since it is such a great part of your life, but learning to separate your work identity from your personal identity is important. Try to leave all business work at the door of the office and mainly focus on your family and home when you clock out.

Say no:

Sometimes, it becomes difficult to say no to things you don’t believe are right for your business to your employees or customers. This year, make it a goal to get more comfortable with the word ‘no’ and stick up for what you believe is right.

Give up control:

Many times you may find that you are constantly trying to take control of everything going on in the business and end up becoming overwhelmed easily. Place more trust into your employees by letting them figure out things on their own, first, instead of trying to fix things yourself.



“A Year in Search 2015”

If you haven’t done so yet, you must watch “A Year in Search 2015,” a video that features the main worldwide events of 2015 and the questions they arose on Google Search.

The video shows a variety of clips from all the main events to hit the news this past year. It demonstrates events from the Syrian refugee crisis all the way up to the black/blue, white/gold dress crisis that had tormented humanity around the world.

In the background, the audio from Caitlyn Jenner’s moving ESPY Awards speech about overcoming all adversaries and moving along to greater things plays along. A very appropriate audio, this is, as we have all witnessed some difficult moments around the world and have worked to become more unified to overcome those moments.

The top 3 global questions that arose from the Paris Attack were:

  1. What happened in Paris?
  2. Why did ISIS attack Paris?
  3. Is it safe to travel to Paris?

Aside from the crisis, though, there were many great 2015 moments featured in the video like Queen Elizabeth II’s grand milestone, the discovery of water in Mars, and the release of Star Wars Episode VII: The Force Awakens. Here are the top 5 entertaining questions that came about these amazing events:

Queen Elizabeth II’s longest-reigning British monarch—Top Questions in the UK:

  1. How old is the Queen?
  2. Where does the Queen live?
  3. Why does the Queen have two birthdays?
  4. What does the Queen do?
  5. How much is the Queen worth?

The discovery of water in Mars:

  1. Is there life on Mars?
  2. Is there life on other planets?
  3. Are aliens real?
  4. What do aliens look like?
  5. Is there water on Mars?

Release of Star Wars Episode VII: The Force Awakens:

  1. What order should I watch ‘Star Wars’?
  2. Who is Kylo Ren?
  3. Is Luke Skywalker Kylo Ren?
  4. When do ‘Star Wars’ tickets go on sale?
  5. Who is Finn in ‘Star Wars’?

Click here to watch the Google video:

Dos and Don’ts of Business Blogging

stock-illustration-26308096-education-and-school-and-education-speech-bubble-black-whiteThinking about starting a blog for your company?  Well, there are copious amounts of statistics out there that illustrate how beneficial blogging can be for your business marketing strategy.  For example, did you know. . . ?

  • B2B marketers that use blogs receive 67% more leads than those that do not.
  • Companies who blog receive 97% more links to their website.
  • Blogs give websites 434% more indexed pages and 97% more indexed links.
  • Blogs on company sites result in 55% more visitors.(Source: Hubspot)

While these stats are impressive and show how the pay off can be high for business blogging, it is important to realize that there are some basic rules to follow if you want your blog to create interest and ultimately convert readers into consumers of your brand.  A blog, or web log, can personalize, inform, and create interest in your company, service or product.  Let’s look at some critical Dos and Don’ts to get you started on blogging.

DO –

  1. Get Organized – Before you begin writing, formulate a list of topics that may be of interest to your readers.  Would they want to know more about your field?  Do they need “How to”  blogs?  Are they looking for professional opinions that your leadership could provide?  What angle are you hoping to take with your blog? Create a list of topics and plan them out on a blog calendar.  Whether you decide to blog once a week or once a day, keeping it consistent is important to not only the search engines who will register your increased activity but also to the readers who will come to expect information at certain times.
  2. Find a Voice – There really is nothing worse than reading a blog that sounds like wikipedia!  Be yourself and talk to the audience as if they are right  there with you.  This is a chance to show off what you know and your company’s personality all at the same time.  While your topics may draw in readers, your personality will keep them coming back!
  3. Titles, Headlines and Leads– These three things are extremely important.  Capture the audience’s attention right off the bat with a catchy opening line, statistic or relate-able story.  If they are not interested after the opening, they may not continue to read.
  4. Images – Always include some sort of image that relates to your topic.  Preferably use custom images that can highlight your company but if need be there are some great free images sites out there that can help you put a picture to the words.  (Top Sites to Find Free Images)
  5. Link to Social Media – Link or post a link to your blog on social media to encourage viewers to find your writing.


DON’T. . . .

  1. Offend or alienate any group– While it is okay to take a stance on issue that impacts your field of business, it is not a good idea to make statements that may turn off your viewers.
  2. Count Words – While search engines recognize meatier text over 500 words, shorter blogs that get to the point are fine as well and may be what your readers need.  On the flip side, if you have something to say and realize it may take more words, do it.
  3. Forget to edit – Mistakes are inevitable and the internet is filled with bad grammar and spelling errors, but try to edit your blog posts carefully to send a positive image of your company.

The Power of Blogging

Is blogging really a necessary part of a business marketing plan? Successful marketing leaders know that a content publication strategy can increase visibility, sales and leads.  Blogging is one major component of that strategy.  There are well over 150 million blogs on the internet currently, growing larger every day.  These are big numbers to absorb, even bigger considering blogs didn’t even exist 20 years ago.  In the marketing world, blogging has hit it big yet people still seem puzzled by the impact of blogging on business. Let’s take a few minutes to look at the power of blogging for your business.

  1. Increase in Search Engine Traffic/Rankings – Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).(Source Open Vine) This increase in traffic can mean an uptick in conversions from leads to customers.
  2. Become an Authority in your Field – By sharing industry related information and “how-tos” you will develop a name for yourself and your brand as an expert in your field.  As you build up an audience for your blogs, you may find that customers refer to your information as a resource.
  3. Show your Personal Side – Blogging creates a unique opportunity to not only show off your expertise but also how a human and personal side to your business.  Readers will get to know you and your company through your voice in each blog.  That is why it is very important to keep blogs real and down to earth.
  4. Fast Feedback – When something new and exciting happens in your field, a blog can be a great place to have conversations about that event.  Ask questions and converse with your viewers about the news as well as gain valuable feedback about the changes.
  5. Leads and Conversions– An active blog sends a signal that your business is alive and well to the search engines as well as generating leads.  Research shows that the more pages a site has, the more leads it gets. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. In simple terms, the more you blog, the more leads you generate. More content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales. (Source Forbes)