Branding Consistency

When you own a small business it is critical to get your name out there and make your target audience aware of your brand whether it is your logo, colors, tagline or just who you are.  Robbie Vogel, Writer/Editor from Vistaprint outlined four key reasons why your brand identity must remain consistent in order to achieve the best results for your business.  Let’s look at why it is so important to be consistent when branding your small business.

  • Differentiation – It is important to pick colors and a log that set you apart from the competition in your field.  Places like Coke and Apple are even identified by certain colors or symbols.  It would be great if your consumer could identify a logo as specifically yours.
  • Legitimacy– A consistent brand identity makes your business seem more legitimate. Try to emulate multinational companies that put their logo on everything with your company. Make sure your logo, colors, font, and layout are consistent across all branded materials.
  • Overall Impression – Each time a customer comes into contact with your business they should see the same fonts, colors and symbols so they create a connection to your product and services.  Each connection will make him/her relate to your company.
  • Customer Clarity – Sending the same message over and over about your company helps the consumer understand what you are all about.  For example, if the logos and colors on your lawn signs are different from those on your flyers, you might be losing business without even knowing it.

To read more abut branding and why consistency is important please follow the link to ER Nation by Vistaprint

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