How To Make Your Instagram More Accessible

The Instagram logo.

 

 

 

 

 

 

 

 


Toward the end of 2018, Instagram made strides to make their platform more accessible for those who are visually impaired. This is important as
more than 285 million people in the world have a visual impairment, and Instagram is one of the biggest platforms in the world.

Instagram has added two new ways for screen readers to read photos. They’ve added an automatic alternative text, which enables people to hear descriptions through their screen reader when a person uses their Instagram. The automatic alternative text uses object recognition technology to generate a description of the photo. Instagram has also introduced custom alternative text where you can go in and add your own description to your photos.

How To Add Alt Text When Uploading:

Alt text can be added to photos during the publishing step.

  1. After you select your filter, click on ‘Next.’
  2. Tap on Advanced Settings at the bottom of the screen.

A screenshot of how to get to the Advanced Settings on Instagram.

 

 

 

 

 

 

 

 

A screenshot showing where to click, 'Write Alt Text,' on Instagram.      

 

 

 

 

 

 

 

3. Tap ‘Write Alt Text’ and input a description of your photo.

A screenshot showing a user where to write their alt text.

 

 

 

 

 

 

How To Add Alt Text To Existing Photos:

Alt text can also be added to existing photos in these easy steps.

  1. Go to a photo and select the three-dot menu icon and click on ‘Edit.’
  2. On the corner of your photo will be the words, ‘Alt Text.’ Click on it and then write your description

A screenshot of how to find 'Alt Text' on a Instagram photo you've published.

 

 

 

 

 

 

 

 

A screenshot that shows readers how to add alt text to their existing photos on Instagram.

 

 

 

 

 

 

 

 

All and all, we believe it’s better to write your own alt text rather than rely on the automatic alt text, as your own written description will likely be more accurate.  

How Are People Responding?

The alt text feature is still not present in Instagram Stories. The Royal National Institute of Blind People, a British nonprofit, tweeted congrats when the news broke on Twitter, but advised Instagram to make the feature work in Stories. Instagram Stories is just as popular as scrolling and exploring the platform. About 40% of the platform’s 1 billion users post to their Story every day.

In the same article, a software engineer at the BBC, Louise Taylor, said they wished finding the alt text option was easier.

The other thing we wish could be changed is the number of characters you’re allowed to use. Right now, users have a 100 character limit on alt text. Maybe one day it will expand – until recently, Twitter had a 140 character limit. But now you can type up to 280 characters.

What Does Alt Text Mean For Businesses?

It is unclear for how long object identification has been around on Instagram, but there’s no denying it will be useful for advertising if it isn’t already.

Instagram’s parent company, Facebook, has had artificial intelligence-generated alternative text since April 2016.

When reporters asked an Instagram spokesperson why accessibility has taken so long, they replied the features have been “an ongoing project for some time.” They also added, “the challenge was ensuring that we could provide valuable descriptions at scale.” What this means is that while advanced artificial intelligence can recognize what’s in a photo, it has a hard time understanding what’s important. The spokesperson also addressed because Instagram is a very visual platform, this is why it took two and a half years longer than Facebook to roll out accessibility features.

Do you need help making your business’ online presence more accessible to those who are visually impaired? At Sperling Interactive, we build websites that are ADA compliant. Call us today to learn more about our company. 

The Different Types of Facebook Ads

A blog graphic for the different types of Facebook Ads.
Facebook is one of the premier places on the Internet to promote your business. Facebook offers a variety of ways to advertise. No matter what type of business you run, you are sure to have a way to reach to your targeted audience in the way they consume content. Read along to learn about the different types of ads you can run on Facebook.

Link Ads

Link ads are the most common type of ads. They are the ads most people think of when they think of Facebook ads. When you click on a link ad, you are brought to either a website or a curated landing page. This type of ad generally performs well and can help generate likes for your business Facebook page.

According to Facebook, “whether you want people to learn about your product, buy a ticket, or download an eBook, Facebook link ads are a great way to get people clicking to your website and visiting the pages you’d like them to see.”

Video Ads

As we’ve touched upon before here on the blog, video is the future of digital marketing. Video content can really bring your business to life. With this form of advertising, you don’t have to write a blurb or upload a photo. Video ads are a powerful way to tell your story, fuel engagement, bring visitors to your website, and increase leads.

Boosted Posts

Everytime you post content to your Facebook page, Facebook gives you the option to boost that post. When you boost a post, you pay to get more people to see that content. Your post essentially becomes an ad and you get to control the audience who sees it.

We recommend boosting your content every now and then as there is a decline in organic reach on Facebook. We suggest boosting content that you want to get in front of a large group of people, such as a testimonial, an upcoming event your company is hosting, or a special offer.   

Carousel Ads

The carousel ad allows you to showcase up to 10 images or videos within a single ad, and each image or video has its own link. This form of advertising works especially well for e-commerce stores, or if you’d like to promote several different offers for your business as it gives people a chance to see an array of your products.  

Dynamic Product Ads

These type of ads involve re-targeting people who have previously checked out your business. An example of this Facebook ad would be targeting a person who has been to your website before but hasn’t made an action yet, such as completing a form, signing up for your newsletter, buying a product, etc. You need to install Facebook Pixel to use this form of advertising.

Facebook Lead Ads

This type of ad is designed to help you get, you guessed it, more leads. What’s great about Facebook Lead Ads is it can get people to complete a call-to-action (sign up for an offer or download a piece of content) all without having to leave the Facebook app or website. Lead Ads gives you access to information about your leads. Once you have someone’s information, you can then sync them into your CRM system (customer relationship management system). This will allow you to follow up with them.  

Canvas Ads   

Canvas Ads are only available on mobile devices. With Canvas Ad, your target audience can swipe through a carousel of images, tilt the image in different directions, and zoom in or zoom out of the images. Canvas Ads load 10 times faster than standard mobile web applications. This is a great ad to use if yours is a product-based business or a visual business like a marketing agency or a lifestyle brand.

Collection Ads

This ad is only available for mobile devices and allows you to showcase multiple products that are being sold on your website. Collection Ads have become quite popular because more and more people are browsing Facebook through their mobile devices and it offers a seamless browsing experience.

Page Like Ads

Page Like Ads are the go-to ads for increasing the number of likes on your Facebook page. You may have seen a page like ad before. It’s an ad that shows pages your friends have liked. The ad encourages users to check out the page.

Page Post Photo Ads

This is another ad that can drive up likes and engagement on your Facebook Page. It’s your chance to give Facebook users information about you. According to Facebook, page post photo ads are a chance to “share updates and stories, connect with your followers and a new audience, and build your brand and customer base.”

Page Post Text Ads

This ad is the worst type of ad as it’s just text. As a result, it doesn’t get much engagement, likes, or leads. It underperforms because it doesn’t have much of an engaging element to it like a photo, video, or link based ad.

Mobile App Ads

If you have a mobile app and would like to grow it, Mobile App Ad is the type of ad to use. It gives people the opportunity to install your app from Facebook. You can get really specific with targeting. You can choose which iOS/Android version you want the user to have and if you want the target audience to be on a tablet or a smartphone.

Events Ads

This ad helps event organizers attract more visitors/attendees to their upcoming event(s). Depending on the size and/or relevance of your event, you may want to limit the geographical reach of the ad. The ad, after all, is pay-per-click and you wouldn’t want somebody who doesn’t live near the event to click on it and waste your marketing dollars.

Offer Ads

This ad works well for brick and mortar stores when they have any discounts coming up. When a user clicks on the button “Get Offer” next to the ad, they will redeem the offer and receive an email containing the details and terms of use.  

Local Awareness Ads

Local awareness ads work best when it comes to location-based targeting. These ads pop up for users when they are near your business. The call-to-action buttons you can use on this ad can include “Call Now” or “Get Directions.”

Facebook Stories Ads

We announced the newest form of Facebook advertising last month on the blog. Businesses are now able to advertise through Facebook Stories. Facebook Stories are photos or videos that users can click past, similar to slides on a presentation. Your story can have stickers, text, and filters. In an article earlier this year from TechCrunch, they shared Stories are about to surpass feed sharing.

Interested in setting up a Facebook Ad for your business? Contact Sperling Interactive today. We’d love to help you determine which ad to run and how to select a target audience.

How To Revive Your Neglected Blog

A picture of an open laptop and open notebook.

 

 

 

 

 

 


So… you neglected your business blog.

Don’t worry. Your blog is not over for good. You can still win back your readers. Here’s how to revive your neglected blog.

Be Kind To Yourself.

Blogging is hard. To those who haven’t attempted it before, blogging can seem like something a monkey can do. Little do those people know that you always have to be coming up with relevant and interesting content people want to read, doing research, engaging with your audience, linking to old posts, promoting your posts, etc.

Even the most prolific business bloggers have neglected their blogs. Don’t let your ego stop you from creating new blog posts. Your audience wants to hear from you.

Refresh Old Content.

If you have blog posts that are still relevant to both your business and readers, rewrite them. Add in new pictures, new updates, and swap out the old title for a new one. This can get you back into the swing of things and will bring readers back into enjoying your content.

Write Short Blog Posts.

If you’re finding it hard to get back in the saddle, aim to write short blog posts. By writing short blog posts, you’re at least getting into the habit of writing posts again. And by doing that, you’re making blogging a routine again.  

Writing is very similar to working out – it’s a muscle. And when you’ve haven’t done either in a while, sometimes the best option is to not put too much pressure on yourself to do a lot. You will write longer blog posts when you’re used to doing it consistently.

Write Blog Posts Around Your Keywords.

Google Analytics is an immensely invaluable tool that every business should have. It can help you see how online campaigns are performing, where your visitors are located, it can reveal your top content and worst performing pages, and much more. On top of that, Google Analytics can help you see what keywords people are searching when they come across your business. This is beneficial as now you know which keywords to write around in future posts.

Ask Your Readers What They Want.

There’s a chance you’ve stopped blogging because you ran out of ideas. To prevent this, ask your readers what kind of content they want to read on social media. You could create a social media post where you ask for suggestions or use Instagram Stories. On Stories, there is a question sticker where followers can type their responses to you.

Create An Editorial Calendar.

An editorial calendar is a calendar specifically for your content marketing strategies. An editorial calendar keeps you accountable and your content organized. They’re also great because they enable you to order your posts in the best and most logical way. The posts, and when they go live, will no longer be random.

Show Off Client Projects.

If you are a visual business and have clients, writing a blog post showing a before and after is a fantastic way to show your target audience what you could possibly do for them. Give the people you want to work with another case study!

If you’re still finding blogging hard after reading this article, call us at (978) 304-1730 for a meeting with us. We do strategic blog posts for an array of clients from a wedding venue to a backdrop theatre company to a general contractor. We have strong writers on staff and they’d love to help you.

What is WordPress 5?

A laptop with WordPress on it and colored lights on in the background.

WordPress 5.0 arrived in early December, and since it’s arrival it’s really shaken things up! We can’t remember a version of WordPress that has had as many new features as WordPress 5!

WordPress updates its content management system multiple times every year and nearly every time, the changes are fairly small. A lot of users usually don’t notice the new changes. This  can’t be said about WordPress 5.

Gutenberg

The biggest thing to come from WordPress 5 is the visual editor, Gutenberg. Gutenberg is a block based editor and it’s changing the way people now create posts and new web pages.

We believe the biggest reasons WordPress created WordPress 5 is to stay relevant, meet users’ needs, and to risk losing market share. With WordPress 5, WordPress is trying to channel Squarespace and Wix’s intuitive building experience. Like Squarespace and Wix, Gutenberg is a drag and drop editor that uses content blocks. You click on the plus button ‘+’ to add things like text blocks, image blocks, gallery blocks, and layout elements to your posts and pages. The only way one can opt out of Gutenberg when downloading WordPress 5 is to install the Classic Editor plugin.

A screenshot of Gutenberg's interface.

Adding a post using Gutenberg.

A screenshot showing how to use the block editor in Gutenberg.

The ‘+’ allows you to add content.

On December 6th, 1.3 million sites opted into either Gutenberg or the Classic Editor plugin. According to WordPress founder and CEO, Matt Mullenweg, this number is more than any single version of WordPress prior to version 4.7.

Important Things To Know About Gutenberg

Gutenberg will affect themes and plugins. Some plugins were created to interact with the Classic Editor and as such will not be compatible with Gutenberg.

We advise downloading Gutenberg before you make the update to see what features on your site will be impacted by Gutenberg.  

How To Perform An Update

To update your website, go to Dashboard>Updates. Click on Update WordPress and don’t leave the page until the update is complete. The update shouldn’t take long.

Why We Use WordPress

A big factor that has made WordPress the most popular website and blog creation tool (it powers 30% of the world’s website) is it’s free and open-source. This means you have total freedom over the websites and blogs you can create. You don’t have to host your website with WordPress’s server either.

At Sperling Interactive, we build our clients’ websites in WordPress because it’s flexibility cannot be beat. No other content management system is as customizable as WordPress. Every single WordPress website comes with a GPL 2.0 license, which means you can change the code as much as you’d like, including the functionalities of plugins and themes.

Squarespace and Wix don’t have a GPL 2.0 license and come with templates, which can be limiting when you have a lot of ideas for your website. Shopify is another website-building tool that is popular these days but it is limiting as you can only make ecommerce websites with it. You can read more about why we love WordPress over on this blog post.

It’s important to note WordPress 5 is still in the early days. Developers at WordPress are still working out the kinks, and Gutenberg does not affect content you have already published.

Conclusion

You may be feeling overwhelmed about such a major change coming to WordPress’ user interface, but we don’t recommend you skip the latest version. Along with the new features, WordPress updates and adds new security features and other important elements to your website when it builds out new versions. You should note that WordPress 5 is going to make WordPress more compatible with the latest version of PHP. Staying up to date is one of the only ways to keep your site running safely and smoothly.

As the web development blog, A2 Hosting, writes “as long as you take a few precautions, such as testing Gutenberg on a staging site and doing a recent backup in place, the risks of not updating WordPress will outweigh the risks of updating it.”

All and all, we believe WordPress 5 is going to make it easier for our clients to update their websites and add more content. It may be a learning curve in the beginning, but we find most people will like the drag and drop features as they’re instinctive.

Have you switched to WordPress 5 yet? What do you think of it? If not, are you looking forward to using a block-based editor now? Or will you be downloading the classic editor? Let us know. At Sperling Interactive, we’re more than happy to help you update to WordPress 5 and make the transition for your business as smooth as possible.

How To Understand Your Developer

Web development code.

 

 

 

 

 

Are you working with a developer on a new site and don’t know what certain words they keep saying mean? Web development comes with a lot of confusing jargon, and today on the blog we’re going to be defining the most used development terms to help you understand your developer at every step of the process.

Cross-Browser Compatible


This is the ability for a website or an app to be supported on all browsers and to degrade beautifully when features are present or lacking. Cross-browser compatibility is important because there are hundreds of web browsers around the globe and you’ll always want your website to look nice in whatever browser a person is on, be that Internet Explorer, Firefox, Chrome, Safari, etc.

Responsiveness

A responsive website is a website that responds to and/or resizes itself so it can fit nicely on all devices and window sizes. That could be a desktop monitor, a laptop, a tablet, or a smartphone. Responsive web design make web pages on all devices easy to read and navigate.

Front-End


There are two areas a developer works in. The first one we’ll explore is the front-end. The front-end of a website is the part users interact with. Front-end development controls a website’s fonts, colors, and menus. So essentially everything you see when you type a URL in was conducted by a front-end developer.

Back-End


Behind every website is a server, an application, and a database. A back-end developer builds and maintains those features so the site can work properly.  

Full Stack Developer


A full stack developer is a developer that has both front-end and back-end skills. You have to know different coding languages to do front-end development and back-end development.

SSL Certificate

SSL stands for Secure Socket Layer. It provides a secure connection between a client and the server through which your website’s information is delivered. You can tell if your website has an SSL certificate by looking at your website on Google Chrome. If it reads ‘non secure’ next to your URL, then you don’t have an SSL certificate. An SSL certificate prevents anyone from tampering with your website. When your website is secure, no one can tamper with the traffic or spy on what your visitors are doing. People can also not access your router and Internet service provider and inject malware.

Data Validation


Data validation deals with validating sensitive information you receive through your site. Sensitive information for a doctor’s office would be HIPAA information. Sensitive information for an ecommerce site would be credit card information. You have to validate sensitive information so it can be processed. Data validation is important because it prevents people from hacking into your site.

Wireframe


Wireframe deals more with design, but when you hear the person making your website refer to ‘wireframe,’ they’re talking about your website’s skeleton. It’s essentially an outline of the finished product. It should be the first thing a developer comes to you with after you agree to work with them.

What else do you find confusing about web development? We will try to answer your question in a future blog post.

Our Favorite Things To Do In Salem During October

The exterior of the Salem Witch Museum in Salem, Massachusetts.

 

 

 

 

 

 

It’s October and, as a Salem-based business, we couldn’t be more excited. October in Salem is such a magical time and today we’d like to share with you our favorite things to do in the witch city during the month of October.

Go To Far From The Tree for Cider.

 
Nothing screams fall quite like apples. We’re so lucky to have a cidery here in Salem and Far From The Tree is an exceptional one. What we love about this place is they aren’t afraid to experiment with their ciders. They make unique ciders that have featured jalapeños, black tea, and maple syrup in them! Far From The Tree has a cozy taproom, delicious pop ups on the weekends, and they host regular events such as trivia, movie nights, and local bands.

Visit the Salem Witch Museum.


We had the pleasure of creating a new website for this iconic museum this year. The Salem Witch Museum is the museum to go to if you want to learn all about the 1692 Salem Witch Trials and witchcraft today. The first part of the tour is presented through thirteen life-size stage sets, figures, lighting, and stirring narration. The second part is a guided tour that explores paganism, how Hollywood has shaped our perception of witches, and Wicca.

Go to the Hawthorne Hotel Annual Halloween Party.


On October 27th, the Hawthorne Hotel is throwing its 20th Annual Halloween party. If you haven’t been, you haven’t properly experienced Halloween. Their annual party includes three floors of food, fine costumes, live music, DJs, physics, and a costume contest. This year’s theme is “Happily Never After.”

Visit the Hocus Pocus filming sites.


Who doesn’t love the Halloween classic, Hocus Pocus?! The film takes place here and, as such, was filmed here. Old Salem Village was filmed at Pioneer Village, Max’s house is 4 Ocean Street, Allison’s house is the Ropes Mansion, and the Halloween party that Max’s parents attended took place right across from our office at Old Town Hall.

Watch Cry Innocent: The People vs. Bridget Bishop.


The best way to understand the Salem Witch Trials is to attend Cry Innocent: The People Vs. Bridget Bishop. In this live action play, Bridget Bishop is convicted of being a witch and you are put on the Puritan jury. You get to cross-examine the witnesses and make the final verdict. Cry Innocent is the longest continuously-running show north of Boston.

Have you come to Salem for Halloween before? If so, what’s your favorite thing to do? Let us know in the comments.

Photography Exercises To Help You Become A Better Photographer

A camera next to a keyboard.

 

 

 

 

 

 

We are hosting a photography workshop in three days. It’s called Capturing Better Photographs & Videos For Your Small Business. This workshop is aimed for business owners who feel self-conscious to post pictures and videos to promote their business because they’re not a “photographer” or a “videographer.”

In this workshop, we’ll be teaching attendees the basic camera settings for their camera of choice, be that a DSLR or iPhone. When we’re done teaching the class, the attendees will explore Salem and take snaps and videos. At the end of the class, we’ll critique everyone’s work in the hopes of making them feel more confident.

Today on the blog, we’re going to be covering photography exercises you can use to help you become a better photographer.

100 Paces

This exercise is what we’ll be doing at our photography workshop. Go out for a walk (try going without your phone to avoid distractions) and take a snap of everything you see. This exercise will help improve your observation skills and how to capture more objects.

Recreate Someone Else’s Photo

Try recreating your favorite photos. It gets you thinking, “What do I like about this photo? What do I have to do to achieve its specific effects?” Your favorite photographers probably did this exercise too.

Start A Photography Blog

Starting a photography blog is great for two reasons. 1) It serves as a creative outlet. And 2) it will help you stay accountable with taking photos regularly.

Take 10 Photos Of A Scene

This exercise will make you more creative. It’s easy to photograph something from 1-2 angles. This exercise will spruce things up and get you thinking about perspective and storytelling.

Take A Break From Social Media

Social media can cause a lot of anxiety. It can put pressure on us to post everyday, and to maintain having a certain theme to our grid. By going off it, you’re able to block out the noise and develop your own style. It also gets you doing photography for yourself and not for the likes, shares, and comments.

 

What do you think of our tips? What do you do to improve your photography?

Google Is Closing Google+

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In 2011, as social media started gaining popularity throughout all age brackets, Google decided to hop on the train and start its own social media platform Google +. On October 8, 2018, Google announced it will be closing the consumer version of Google+ over the next ten months, with a completion set for August 2019.

Why Google Is Closing Google+

Google’s reasoning for closing its social network is due to a lack of use and security issues. In the blog post where Google announced Google+’s closing, Google reported Google +’s usage and engagement is so low “90 percent of Google + user sessions are less than five seconds.”

Did Google+ Ever Impact Ranking?

For a while, Google+ did impact search results. Since Google+ was set up to rival Facebook, Google really tried to generate conversations on Google+. Back in the day, it would highlight Google+ content in search results and in Google News. There was also a time when Google+ was essentially Google My Business.

Google+ Features

Google+ launched Circles, Hangout, Huddle, and Sparks to make it a more social platform.

Through Circles you can personalize your friend groups. Rather than sharing all of your updates with everyone your friends with, you can select which circles see what.

Hangout is Google+’s video chat and instant messaging. You can communicate up to ten users at once through Hangout.

Huddle was a group chat for phones, and Sparks was a place where you could find content on your interests.

When Google+ was unable to replicate Facebook, it switched its strategy and used Google+ as a medium to bind not only Google services between themselves (Google+ is integrated with Gmail, Google Maps, Google Drive, and Google Calendar), but Google with external services. You may have noticed a website offering you registration via Google+ before.

What are people saying?

Many marketers have been saying the demise of Google+ has been a long, drawn out death. Over the years, many marketers stopped creating a strategy for Google+ and a lot of websites took it away an option to share. Google’s top executives stopped using it about three years ago.

According to an article published yesterday by Business Insider, Google is beta-testing Google+ features for businesses. One of the features is tags. Tags will make it easier for employees to engage in conversations across their company and they will also help employees follow specific content. Google is planning on providing analytics with tags so employees can see what employees are viewing their content. Google is planning on unfolding more features in 2019. 

What do you think about Google closing the consumer version of Google+? Did you ever use the social network and have a strategy for it? What are your thoughts on Google unrolling features for the business version of Google+? Let us know in the comments.

Facebook Stories Ads

A laptop opened up to Facebook.

 

 

 

 

 

 


Brace yourself. There is a now a new way to advertise your business through Facebook.

Toward the end of last month, Facebook announced it is launching Facebook Stories Ads. Facebook began testing the idea back in May in the US, Mexico, and Brazil. The advertisement you will see in Facebook Stories Ads will generally be videos. As we mentioned last month in our blog post, B2B Marketing Tips, Facebook is prioritizing video content more than ever.

Facebook Stories Origins

Facebook brought ads to Instagram Stories in January 2017 and launched Facebook Stories in March 2017.  Facebook made Stories available to Pages in October 2017. Facebook has said Facebook Stories is being viewed by 150 million people. In August 2018, Facebook reported that 400 million people view Instagram Stories.

In the next few weeks, Facebook is going to start testing the placement of ads inside Stories on Facebook Messenger as more than 100 million people use Stories In Messenger each day.

What People Think of Facebook Stories

An Ipsos survey commissioned by Facebook showed 62% of people said they became more interested in a brand or a product after seeing it in a Story. Additionally, more than 50% of the people surveyed said they have made more online purchases as a result of Stories.

That same survey found 68% of people polled said they use Stories on at least three apps regularly, and 63% said they plan to use Stories more in the future.

It really appears that Facebook is trying to optimize its advertising on every platform. Facebook acquired in February 2014 and on September 28th, Gadgets 360 reported WhatsApp is working on implementing ads too. Facebook has received a lot of bruises this year. Perhaps it’s trying to utilize more avenues to increase their revenue.

Do you watch Facebook Stories? What do you think of this form of advertising? Are you interested in using it to promote your business?

How To Keep Your Data Safe From Breaches

A blurred photo of the Facebook icon.

 

 

 

 

 

On Friday, September 28, 2018, Facebook announced the largest breach in the company’s history. On September 25th, Facebook’s engineering team discovered a security issue affecting 50 million accounts.

Facebook has stated the attackers took advantage of a weakness in the “View As” feature. The “View As” feature enables users to see what information other people can see about them.

The hackers stole digital keys that keep you logged into Facebook so you don’t need to re-enter your password every time. Facebook promised that they have fixed the vulnerabilities, reset the digital keys for the 50 million affected users, plus an additional 40 million accounts for precaution.

While Facebook has addressed the issue, fixed it, and informed law enforcement, you should still take steps to help protect yourself.

Consider Changing Your Password.

Create a new password that has numbers, uppercase letters, and symbols. Make sure this password is separate from the other passwords you use. It’s always good to play it safe with passwords. We should note again that users’ passwords were not stolen during this breach. The hackers got access to the digital keys granted to users after they first log in so they don’t need a password for future sessions.

Beware of Scammers.

We share a lot on social media and, as such, hackers can gain a lot of personal information about you, your friends, and your business connections. Beware of hackers trying to impersonate people you know. If somebody starts asking you for money or sensitive information, don’t give away either!

Reconsider Using Facebook to Log In to Third Party Apps.

So far, Facebook has said hackers did not access any third party apps. But it’s still investigating the scope of the hack. To secure your information, don’t use Facebook to log in to other apps like Spotify and Instagram. “It’s easy and convenient, but when when you use shortcuts, there can be consequences,” said Dana Simberkoff, Chief Risk, Privacy, and Information Security Officer for the enterprise security firm AvePoint. Disable the auto-logins for Facebook.

How did you feel when the breach was announced? Has it impacted your usage of the platform?