Anyone who’s planned a wedding before knows the process can be overwhelming. With so many vendors to choose from it can be hard to know where to begin and where’s the best place to find them. If you’re in the same boat or know someone who’s getting married, direct them to Premier Bride, one of our latest websites! Bringing couples and wedding vendors together is what Premier Bride does best.
Premier Bride is an award-winning publishing and marketing venue that helps couples plan their wedding locally. They are a company that operates with both the engaged couple and wedding service providers in mind. They offer real time wedding information, helpful tips, photo galleries, and quality wedding services.
We started working with Premier Bride at the beginning of this year. The main goal with this website was capturing couples who are planning their wedding. Premier Bride wanted engaged couples to use their site throughout the whole process of them planning their big day. One of the problems with their old site is users would get stuck in circles when they were trying to find vendors. The navigation wasn’t clean, and as a result, it left users confused. Additionally, Premier Bride wanted to make sure vendors knew couples are using their site as an active source.
Premier Bride’s Old Site
Here’s what Premier Bride’s old site looked like.
Premier Bride’s old homepage.
Here’s the drop down menu that would appear when you would look for your wedding location on the old site.
The former page for Premier Bride Boston. You would look for vendors in your area by utilizing the left sidebar.
Premier Bride’s New Navigation
Premier Bride’s new homepage.
We wanted to keep the homepage simple since Premier Bride is a multi-site website. There is a site for each Premier Bride location under one WordPress installation. Users go to the location that most applies to them.
We decided to keep the navigation simple too. Local Wedding Vendors and Advice Planning is the only place where users get a drop down menu. Users can also use the search bar to find vendors that best match their wedding vision.
The Boston Ceremony Sites & Chapels web page. Users scroll down to view all the venues in the Boston area. Users also have the ability to enter their zip code or filter A-Z.
A New Aesthetic
Phil Condon, the developer for this project, explains “we had to develop one market theme that all of the sites share. Because WordPress (the content management platform we used to build the site) can pull dynamic content, it makes each site unique. Each site uses a database that pulls the content onto the pages.”
“Premier Bride wanted a traditional wedding feel with a modern design. They wanted a design that would make them stand out from other wedding planners,” described designer, Jose Gonzalez. To capture this, Jose decided to let the photos of couples getting married and the cursive font in the heading tags do much of the story telling.
“I think it’s cool each site has the same bones, but they can all be tweaked to be their own unique site. Every site offers a new user experience,” said Lauren Termini, one of the project managers.
Optimizing For Search Engines
Every site at Sperling Interactive is optimized for search engines. Our search engine marketing director, Ray St. Amand, stated the key for this multi-site was including locations in the meta titles. A meta title is the name of a web page. The title is displayed in the browser and visitors and search engines read it. A mistake to avoid when creating a meta title is any keywords that are too vague. Adding the city or region into the meta titles for each Premier Bride site was important as it helps couples planning their weddings in that location find Premier Bride.
Boston Catering-Beverage is the meta title for this page.
To show Premier Bride’s effectiveness to wedding service providers, Ray put UTM codes on the vendors’ links. A UTM code is code added to the end of a URL that tracks the performance of a campaign. Through a UTM code, a vendor can see who came to their site via Premier Bride.
After building the websites for several event venues like the Hawthorne Hotel, Danversport Yacht Club, and Publick House Historic Inn it was fun creating the website for the ultimate wedding planner. It was a large project for sure, but one we were up for the challenge of!