In our last blog post, Where Will Marketing Be In Five Years?, we predicted VR experiences will be big by 2024. Some big-name brands have already developed some amazing VR experiences, so to give you some inspiration and a jump start, here are our favorite branded VR experiences.
Google Earth VR
This is an incredible app to download if you’d love to travel the world, but don’t have the means to do it right now. In Google Earth VR, you are able to go anywhere in the world in just a click.
Google Presents Inside Abbey Road Studios
Who wouldn’t love to step inside the world’s most famous recording studio? The record studio that has not only recorded every single Beatles’ albums, but the music from Queen, U2, Lady Gaga, and more. Go on a guided tour of Abbey Road from Giles Martin, son of the Beatles’ late music producer, Sir George Martin.
Did you know you can now watch your favorite streaming service in VR? In Netflix VR, users can choose between two modes: a living room viewing experience or Void mode.
When you watch through the living room mode, you are planted in a living room that has a TV above the fireplace and a view of the mountain range. You are able to watch your shows on the TV.
Void mode removes the living room but allows users to watch a show in whatever position they’d like, even sitting down, which isn’t something you can do in the living room mode.
It is possible Netflix will offer VR programming in the future.
The New York Times VR
The New York Times VR app immerses users into some of the publication’s biggest news stories. Users can stand alongside Iraqi forces during a battle against ISIS or walk on a planet 3 billion miles from the sun!
Volvo XC90 Test Drive VR
The car brand, Volvo, has created a VR app to give consumers a feel for its XC90. This VR experience puts you behind the wheel as you take the scenic route through an idyllic area with a mountain range. Forget a car dealer, when you can download the app for your headset.
IKEA Virtual Store
With IKEA Virtual Store, IKEA has created a store that never closes. IKEA was one of the first retail companies to launch a VR site that has e-commerce. If you are up at night thinking about your new home project, you can pop into the store without leaving your house.
TOMS Virtual Giving Trip
TOMS isn’t just a fashionable shoe brand, but a charitable one too. For every new pair of TOMS purchased, TOMS gives a pair of new shoes to a child in need. In TOMS Virtual Giving Trip, consumers get to watch TOMS employees give away shoes to the underserved in Peru. It has nooks in its stores where potential customers can view the VR experience.
Savannah College of Art and Design
In 2015, the Savannah College of Art and Design mailed 5,000 branded VR headsets to students who were accepted into the school but hadn’t yet enrolled. The VR experience immersed users into the college’s campus.
Do you have an inkling for an app idea for your company? Let us know. We love taking our clients’ ideas and developing them into reality.