In a few days, it’ll be July (can you believe that?!) and with that we’ll be in the third quarter. You’re probably thinking now about third quarter goals for your business, and one you should add, is monitoring your Google AdWords account to see if it’ll be switching to the new interface next month.
According to a recent article from Search Engine Land, there’s a chance that the new AdWords interface will be coming to your account this July. Google first announced the new interface two years ago. The Search Engine Land article reports some advertisers have already received notifications from Google that their accounts will switch to the new interface next month. Once the new interface is here, advertisers will not be able to switch back, and some features and reports will not be available in the new AdWords experience. Google will send email notifications before they switch over accounts.
Search Engine Land writes that this switch will not happen overnight, but by the end of the October everyone will be on this new interface. Google has promised it will not change people’s interfaces during November or December.
The article advises that users should learn the new interface as soon as they can. Although Search Engine Land writes that the new interface will be intuitive, it will still be learning curve either way.
Don’t be afraid to contact Sperling Interactive with any of your AdWords questions. We’re available at (978) 304-1730 and firstname.lastname@example.org.