The Most Important Tools Your Website Should Have

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If you’re about to launch a new website, there are certain tools you will need to get the most out of your website and digital marketing efforts. It’s what we like to call our  website launch Checklist. Check it out to see if you have everything you need before your site goes live.

Set up Google Analytics

Google Analytics is a tool that will unveil who is visiting your site. Through it, you can find out who is visiting your site, how the visitors are getting to your site, and where the visitors are coming from, geographically speaking.

Set up Google Tag Manager

Google Tag Manager should be used in conjunction with Google Analytics to collect more data. Tags are snippets of code you can add to your site to track numerous things including scroll tracking, monitoring form submissions, remarketing, or tracking how people arrived to your site. Google Tag Manager is easy to use and simplifies the process of working with tags. Businesses of any size can benefit from Google Tag Manager as it enables you to add and edit tags without a developer.

Set up Google Search Console

Google Search Console can tell you who is linking to you, if there is malware or other problems on your site, and which keyword queries your site is appearing for in search results.

Set up Yoast SEO if you’re using WordPress

This plugin is one of the most downloadable plugins of all time. Through this free plugin, you are able to add an SEO title, meta description, and meta keywords to each post and page of your site. You’re also able to include social sharing information. What’s great about SEO by Yoast is that it analyzes your focus keywords, checks your word count, and evaluates your meta description, images, slug, links, and page title so you’re able to edit those bits easily.   

Have a custom 404 page

A 404 page is the web page user goes to when they’ve mis-typeda URL or have a broken link. You’ll want to build a custom 404 page to your business or nonprofit and helps redirect users.

Need more help understanding these tools? Contact Sperling Interactive today!