In today’s world, it’s a lot easier for nonprofits to market themselves. Not only do we have the Internet, but there are certain strategies and programs nonprofits can use that can be advantageous for their organization in the digital space.
Be active on social media. Social media is great for nonprofits because not only do most people have a profile on a social media platform, but they are also free to post content. Aim to post your content every day so it has a greater chance of appearing in your followers’ feeds. You don’t have to have an account on every social network. Consider who your target audience is and where they spend their time scrolling feeds.
Add The ‘Donate Now’ Button To Your Facebook Page + Ads. If there’s one social media platform every nonprofit should be on, it’s Facebook. Facebook draws in users in just about every age bracket. You can put a ‘Donate Now’ button on your nonprofit’s Facebook page and on the ads you design for Facebook. Through Facebook, you can create ads targeted to users based on their location, demographic, and profile. After the ads are created, you can set a budget for each click or thousand impressions you will receive.
Apply for Google Ad Grants. Google Ad Grants is the nonprofit version of AdWords. It is a program by Google that offers $10,000 of free online advertisement each month to nonprofits. The ads can be created to attract donations, recruit volunteers, and share the nonprofit’s story. To apply (https://www.google.com/grants/), you need a Google account and a TechSoup account.
Create Content That Tells Your Story. Above all, create content that sells your organization’s ‘why’. Always prioritize your ‘why’ over your ‘what’. Your ‘what’ being the services your nonprofit offers and the ‘why’ being the explanation as to why your organization does the work it does. This content will inspire people and will set you apart from other organizations that may offer the same services you do. Some ways you could tell your story are through blog posts, podcast episodes, and a video series.
Sperling Interactive works with a number of nonprofits, and right now we are offering a new service to help nonprofits make the most of their Google Ad Grants campaigns. Call us at (978) 304-1730 or email us at firstname.lastname@example.org to learn more.