WordPress Plugins To Boost Your SEO

WordPress SEO plugins

 

 

 

 

 

A common question businesses ask us is how they can improve their SEO. Besides posting relevant content to your website often, having a mobile-friendly site, and adding relevant keywords, another way you can boost your SEO is through SEO plugins. Since we primarily create custom websites through the content management system, WordPress, today we will be covering our favorite SEO WordPress plugins.

WordPress SEO by Yoast. This plugin is one of the most downloadable plugins of all time. Through this free plugin, you are able to add an SEO title, meta description, and meta keywords to each post and page of your site. You’re also able to include social sharing information. What’s great about SEO by Yoast is it does an analysis on your focus keywords, checks your word count, and evaluates your meta description, images, slug, links, and page title and you’re able to edit those bits easily.  

All in One SEO Pack. This plugin is the second most used SEO plugin on WordPress. Like Yoast, it is also user-friendly. All in One SEO Pack automatically optimizes the titles of your blog posts for search engines like Google.

Premium SEO Pack. This plugin is terrific with helping websites improve their internal link building as well as optimizing its images. It also has SERP tracker, a tool that tracks the search engine ranking for your keywords in a user-friendly dashboard.

SEO Professor. What makes SEO Professor stick out from the crowd is that it has a keyword research tool that helps you generate keywords for your content. When you are done with a post, it gives you a score. It also checks your images to ensure you have all the right tags and makes suggestions.

SEO Ultimate. SEO Ultimate is another popular SEO WordPress plugin. This plugin is great because it has editing tools like tag rewriter and meta description editor, which are helpful. It also has a nifty 404 monitor that redirects visitors on pages not found.

Have you ever wanted an SEO audit on your website? Call Sperling Interactive for a free audit.

The Dos and Don’ts of Blogging

The Dos and Don'ts of Blogging

 

 

 

 

 

 

Blogging for your business offers so many positives. It can improve your SEO, showcase your expertise, build trust with your target demographic, help clients solve problems and learn more about your industry, and so much more. To help you generate the best content for your blog, we’ve come up with a list of our dos and don’ts.

Do have somebody else edit your content. After you spend some time researching information for your blog and writing posts, it’s easy to become immune to the mistakes you’ve made such as typos, missing words, misspelled words, and grammatical errors. By having someone read your post before you hit publish, you get feedback and learn how to improve the quality of your content.

Do share your blog posts on social media. Social media is hands down your best way to update people on your latest blog posts. Take your time coming up with an eye-catching headlines and finding/taking an appropriate picture to go along with the post as people stop longer and check out posts longer if they have a photo.

Do read other blog posts for ideas.  We all get hit with writer’s block from time to time. To help overcome that, read blogs from other businesses in your industry. Take blog post you like as a jumping off point and spin them into your own creations.

Don’t be salesy. Blogging for your business has been proven to help businesses boost sales, but that doesn’t mean you should write your content with a salesy tone. That’s just off-putting. To avoid this from happening, limit the amount of times you drop your company’s name and keep your tone conversational.

Don’t ramble on. Don’t write long sentences. Today people read less, especially when they’re browsing online. To get important points across, consider bolding sections of your posts.  

Don’t wait till the last minute. There are a lot of abandoned blogs out there. One of the biggest reasons businesses and bloggers stop blogging all together is because they didn’t have any posts written in advance. It’s easy for life and other tasks at work to get in the way of blogging. By writing posts at least a month in advance, you can help there be one less abandoned blog in the world.

If you’re ever struggling with writing blog posts for your business, reach out to Sperling Interactive. We have web marketers on staff that can generate banging content for your business, including repurposing content.

The Different Types of Facebook Ads

The Different Types of Facebook Ads

 

 

 

 

 

 

 

 


Facebook is one of the premier places on the Internet to promote your business. Facebook offers a variety of ways to advertise. No matter what type of business you run, you are sure to have a way to reach to your targeted audience in the way they consume content. Read along to learn about the different types of ads you can run on Facebook.

Link Ads

Link ads are the most common type of ads. They are the ads most people think of when they think of Facebook ads. When you click on a link ad, you are brought to either a website or a curated landing page. This type of ad generally performs well and can help generate likes for your business Facebook page.

According to Facebook, “whether you want people to learn about your product, buy a ticket, or download an eBook, Facebook link ads are a great way to get people clicking to your website and visiting the pages you’d like them to see.”

Video Ads

As we’ve touched upon before here on the blog, video is the future of digital marketing. Video content can really bring your business to life. With this form of advertising, you don’t have to write a blurb or upload a photo. Video ads are a powerful way to tell your story, fuel engagement, bring visitors to your website, and increase leads.

Boosted Posts


Every time you post content to your Facebook page, Facebook gives you the option to boost that post. When you boost a post, you pay to get more people to see that content. Your post essentially becomes an ad and you get to control the audience who sees it.

 

We recommend boosting your content every now and then as there is a decline in organic reach on Facebook. We suggest boosting content that you want to get in front of a large group of people, such as a testimonial, an upcoming event your company is hosting, or a special offer.   

 

Carousel Ads

The carousel ad allows you to showcase up to 10 images or videos within a single ad, and each image or video has its own link. This form of advertising works especially well for e-commerce stores, or if you’d like to promote several different offers for your business as it gives people a chance to see an array of your products.  

Dynamic Product Ads


These type of ads involve re-targeting people who have previously checked out your business. An example of this Facebook ad would be targeting a person who has been to your website before but hasn’t made an action yet, such as completing a form, signing up for your newsletter, buying a product, etc. You need to install Facebook Pixel to use this form of advertising.

Facebook Lead Ads


This type of ad is designed to help you get, you guessed it, more leads. What’s great about Facebook Lead Ads is it can get people to complete a call-to-action (sign up for an offer or download a piece of content) all without having to leave the Facebook app or website. Lead Ads gives you access to information about your leads. Once you have someone’s information, you can then sync them into your CRM system (customer relationship management system). This will allow you to follow up with them.  

Canvas Ads   


Canvas Ads are only available on mobile devices. With Canvas Ad, your target audience can swipe through a carousel of images, tilt the image in different directions, and zoom in or zoom out of the images. Canvas Ads load 10 times faster than standard mobile web applications. This is a great ad to use if yours is a product-based business or a visual business like a marketing agency or a lifestyle brand.

Collection Ads


This ad is only available for mobile devices and allows you to showcase multiple products that are being sold on your website. Collection Ads have become quite popular because more and more people are browsing Facebook through their mobile devices and it offers a seamless browsing experience.

Page Like Ads


Page Like Ads are the go-to ads for increasing the number of likes on your Facebook page. You may have seen a page like ad before. It’s an ad that shows pages your friends have liked. The ad encourages users to check out the page.

Page Post Photo Ads


This is another ad that can drive up likes and engagement on your Facebook Page. It’s your chance to give Facebook users information about you. According to Facebook, page post photo ads are a chance to “share updates and stories, connect with your followers and a new audience, and build your brand and customer base.”

Page Post Text Ads


This ad is the worst type of ad as it’s just text. As a result, it doesn’t get much engagement, likes, or leads. It underperforms because it doesn’t have much of an engaging element to it like a photo, video, or link based ad.

Mobile App Ad

If you have a mobile app and would like to grow it, Mobile App Ad is the type of ad to use. It gives people the opportunity to install your app from Facebook. You can get really specific with targeting. You can choose which iOS/Android version you want the user to have and if you want the target audience to be on a tablet or a smartphone.

Events Ad


This ad helps event organizers attract more visitors/attendees to their upcoming event(s). Depending on the size and/or relevance of your event, you may want to limit the geographical reach of the ad. The ad, after all, is pay-per-click and you wouldn’t want somebody who doesn’t live near the event to click on it and waste your marketing dollars.

Offer Ads


This ad works well for brick and mortar stores when they have any discounts coming up. When a user clicks on the button “Get Offer” next to the ad, they will redeem the offer and receive an email containing the details and terms of use.  

Local Awareness Ad

Local awareness ads work best when it comes to location-based targeting. These ads pop up for users when they are near your business. The call-to-action buttons you can use on this ad can include “Call Now” or “Get Directions.”

Facebook Stories Ad


We announced the newest form of Facebook advertising last month on the blog. Businesses are now able to advertise through Facebook Stories. Facebook Stories are photos or videos that users can click past, similar to slides on a presentation. Your story can have stickers, text, and filters. In an article earlier this year from TechCrunch, they shared Stories are about to surpass feed sharing.

Interested in setting up a Facebook Ad for your business? Contact Sperling Interactive today. We’d love to help you determine which ad to run and how to select a target audience.

How To Increase Email Click Through Rates

 

 

 

 

 


Before we dive into on how to increase email click through rates (CTRs), let’s dive into the groundbreaking statistics surrounding email marketing.

*Email is the third most influential source of information for B2B audiences.
*For every dollar you spend on email marketing, you can expect an average return of $38.
*72% of consumers prefer email as their source of business communication.
*3 billion people- half of the world’s population- are expected to utilize email by 2020.

As these statistics show, there are many benefits to utilizing email marketing. Now that we know how useful email is to business, here are four ways to increase email CTRs.

Put a special offer in the subject line. Nailing your subject line is important because if it doesn’t peak subscribers’ interest, they’ll delete your eblast without ever opening it up.  When you extend an offer, you increase people’s interest. Make sure your subject line is teasing and doesn’t give too much away. That’s what the content inside is for.

Include triggered emails. Triggered emails are automation emails in reference to a subscriber’s actions. Triggered emails include thank you emails, welcome emails, anniversary emails, confirmation emails, and the emails you receive when you abandon your shopping cart on an ecommerce site. Triggered emails are beneficial because they are proven to increase conversion rates and improve customers’ experiences.

Add social sharing. If you offer at least three social sharing options, your CTRs increase by 55%. Even if your reader doesn’t want your email’s offer, they may know someone who does whom they can share it with on social.

Get the timing right. Another way you can increase CTS is through researching the best times to send out your newsletters. According to MailChimp, the average optimal time to send out a newsletter is Thursday and the peak time is 10:00 am. Of course, still do your research on your target audience and when they are most likely to check their inboxes.

How To Make The Most Of LinkedIn For Your Business


 

 

 

 


In our last blog post of December,
2018 Marketing Trends, we mentioned 2017 was the year of the silent rise of LinkedIn. If you’re currently not utilizing LinkedIn much, you’ll want to after you finish reading this blog post.

Create Target Ads- Arguably the best way to make the most of your business on LinkedIn is through ads. What makes LinkedIn special is you can post your ads through several mediums- text only ads, image ads, and video ads. Thus, you can always find ways to re-purpose your content. Through LinkedIn, you can also set budgets on your pay-per-clicks (PCP). Plus, LinkedIn is user-friendly when it comes to tracking ad performances.

Join Groups Your Target Audience Is In Or Create Your Own. LinkedIn is an excellent platform for connecting with like-minded people. Check out groups where your target demographic is or create a group to spread your brand’s awareness. Engage with group members through discussions, sharing relevant articles, and posting topical events.

Create An Effective Company Page. Use your company page to spread your business’ message. Let people know what you offer and highlight accomplishments.  If you have a company blog, publish your posts to your LinkedIn page. If you have videos or presentations, share those too. To optimize your business’ ranking on LinkedIn, make sure you are using relevant keywords. Above all else, make sure your company page on LinkedIn is uniform with the rest of your online/offline presence.

Get Endorsements From Clients. Ask your top clients for a testimonial. Through LinkedIn, clients can confirm your skill set and expertise. According to research, 88% of people trust online reviews.

Choosing A Content Management System For Your Website

Choosing A Content Management System

 

 

 

 

 

 

At Sperling Interactive we use WordPress, Drupal, and Joomla when creating websites for our clients. All of these platforms are terrific, customizable, and free. Today on the blog we will be over viewing these platforms to help you decide which is the best fit for your company.

WordPress: WordPress works well with small- to medium-sized websites, blogs, and smaller e-commerce stores. It has over 4,000 free themes and over 45,000 free plugins. It’s update frequency is 42 days. Though it can be used by advanced developers, it’s the best platform of the three for a beginner. WordPress is also becoming more widespread for larger websites.

Joomla- The ideal Joomla user should be looking to make an ecommerce site or a social networking site. The user should also have some basic technical skills as Joomla can create more complex sites than WordPress. It’s really the middle ground of the three platforms. Joomla has over 1,000 free themes and over 7,000 free plugins. It’s update frequency is 36 days.

Drupal: Drupal’s targeted user should have an advanced understanding of web developing. Of the three platforms, Drupal creates the most advanced websites. Drupal has over 2,000 free themes and over 34,000 free plugins. It’s update frequency is 51 days.  Drupal would work best for users hoping to create sites that require complex data organization, online stores, and community platform sites with multiple users. What also separates Drupal from the others is that its pages typically load faster.

If your project needs do not cleanly fit into one of these content management systems, Sperling Interactive can custom design a system for your company.

The Must Have Apps For Better Smartphone Photography

 

 

 

 

 

 

 

 

The original iPhone came out ten years ago, and who would have known back then the big role it now plays in people’s lives? One of the iPhone’s most used features is its camera, and for many people, their smartphone is the only camera they have. Of course, to take great photographs with your cellular device, you need to give your snaps some tender love and care via post-production. Here are our seven favorite photo apps we’ve found that can help you achieve better smartphone photography.

TouchRetouch. For $1.99, this app will enable you to delete any photobombers, strangers, or unwanted things from your photos in just a few taps.

Facetune. Facetune is amazing because it will save you time from taking selfies and will eliminate anything you’re feeling insecure with. With Facetune, you can get rid of blemishes, whiten your teeth, get rid of bald spots or gray hair, reshape facial features, brighten dark under-eye circles, and more. It costs $3.99.

Slow Shutter Cam. This app’s title does it exactly what it promises for $1.99. When you’re in a low-lit place, you can slow down the smartphone’s shutter to capture stunning photos.

Adobe Photoshop Express. Unlike the regular Photoshop software, the cellular app is free and works just as well. Photoshop has tons of advanced editing tools to make your photos look like they were taken by DSLR.

Font Candy + Typography Editor. Font Candy is an awesome app to download if you’re designing a poster or marketing collateral as you can add fun text to photos. With this app you can also scale and crop photos. It costs $2.99.

Prisma. If you’ve never been much of an artist, you now can be with Prisma. This free app enables you transform photos you’ve taken so they resemble the styles of iconic artists like Van Gogh and Picasso.

Instagram. We talked about Instagram and our prediction for its growth in 2018 here. Instagram has many common editing features- adjust, brighten, contrast, structure, warmth, saturation, highlights, shadows, and sharpen- and is the most popular photo and video sharing app out there. If you’re a b2c business, having an Instagram account is a must. It is also free.