What is Geo Targeting & why adopt this Technique?

Geo targeting is delivering different content to a website consumer based on their geographic location. The way this system works is by taking the IP address of a server in order to determine the location of the consumer. Advertisements that match the criteria and the location of the web consumer are then sent out to them. All of this is generated through servers like Maxmind, Digital Envoy, etc..

In order to geo target correctly and effectively businesses should be as specific as possible when choosing the appropriate demographics. There are many ways to do this depending on the media platform you wish to have your advertisement available. For example, if the advertisement were to be posted on Facebook, you could click on “Boost” on your company’s page and select the location, demographic, and interests related to your advertisement and the audience you wish to target with it. For Twitter there is a similar option available for your tweets.

On WordPress websites, you could geo target to specific audiences by downloading free geo targeting plug-ins. Geo targeting server, Geolify, is a one that works along with WordPress in order to help in this aspect by transcribing IP addresses so that it can determine the location of the web consumers (city, state, and zip code).

If it is not yet clear why geo targeting is something that should interest you, here are some points that will clarify it for you:

  • It helps advertise to the appropriate consumers and locations in order to make advertisements effective.
  • Geo targeted ads are two times more effective than the average advertisements (Source: SearchEngineLand.com)
  • It can help increase the amount of pay-per-click advertisements when it is targeting the appropriate people.

Do Robocalls Actually Work?

I am sure we are familiar with robocalls, right? You know, those prerecorded voice calls usually made by the city to inform residents about a major event going on. We have recently received one of those phone calls, not from the city, though. So far we have had calls from President Candidate Ben Carson and Donald Trump. These had us thinking, “Why are they even still doing those?” This is why we decided to do some research on whether these things are even an effective form of marketing.

According to NewsWeek.com, about half of phone recipients hang up the phone within the first 10 seconds of realizing it is a prerecorded message. Robocalls have been proven to not have any effect on people’s voting habits. So where did this marketing strategy even come from? Well, in the 90’s these calls were actually popular among residents. This was due to residents believing the presidential candidates were actually making a personalized phone call to them. Many people were influenced to vote for those specific candidates for this simple fact. Of course, with the rise of robocalls, people have learned to ignore these.

With the rise of these calls, strict state legislation has been created for them. The following are some regulations as posted by RobocallLaw.com:

  • Telemarketer may not use robodialer to send prerecorded message to a cell phone (unless exempt) not to a landline without written consent.
  • Prerecorded message must have automated opt-out mechanism in interactive voice and/or key press.
  • Prerecorded message must honestly reveal who is responsible for the phone call and telemarketing related purpose for the call.
  • Prerecorded message must have a call back number so recipients can call during business hours and make an opt-out request.

Even though there have been many phone numbers added to the “do not call” list. There have been some cases where the Federal Trade Commission has not been able to go through and get rid of numbers from the call lists. This is why call-blocking services like NoMoRobo.com were developed in place of blocking certain robocalls where they have not gotten off the list.

With this said, I think it is safe to say that robocalls are not a very effective form of marketing anymore.

Why Post Careers on Your Company’s Website?

If you haven’t already thought about it, you should definitely consider adding a careers page on your company’s website rather than posting them online in various job searching sites. Aside from saving money and recruiting top talented job seekers, there are many benefits that can come along with doing this.

Below we have put together some beneficial facts we have learned about that stem from having a careers page on your website.

Saving $:

This is the most obvious point when it comes to the benefits of a career page. But, honestly, who doesn’t like to save a couple of bucks here and there? Well, by having your own careers page you could feel free to add and take out as many job postings as desired as often as desired without worrying about paying it.

Easy Sharing:

By having your own job postings on your site, you would be able to share a link to your site through all your social media outlets. If this is done, others could also share the links directly from your site or social media with friends or family, which could mean more future applicants.

Better Understanding of Work Environment:

If you are stressing the values of your company on your website already, then having job seekers go directly to your website can help give them a better understanding of what your company is all about and what to expect the work environment to be like. Image is important towards first impressions so, having a well developed website can recruit the right candidates for the open job position.

Grab Web Surfers Attention:

Are you worried that not many will find your job postings? Well, don’t be. If you are adding the appropriate keywords to your job description, not only with you capture the attention of web surfers but job search aggregators, like JustJobs.com, may also index you for free!

Benefits of Phone & Form Tracking

Phone and form tracking is just what it sounds like. It is placing different phone numbers on certain ad campaigns, landing pages, or any other marketing tool in order to track down which marketing strategy gets customers to pick their phones up to call the company. This system helps figure out which marketing strategy is most interesting to consumers. This way, you would be able to know which form is more effective and can focus on expanding on that marketing strategy rather than spending the money on the other less effective ones.

The best way to do phone call tracking is by registering for a call tracking software like Grasshopper, CallFire, Google Adwords, etc.. Not only will these software track what influenced the phone call but it will also track the location of the person calling and the length of the phone calls being made so that you can become aware of which one brings the best quality calls.

Another great feature about the call-tracking software is that they can generate phone numbers for you so that you can place them wherever you’d like. The software allows you to create both local and toll-free numbers. These numbers would be assigned names with labels or tags in order to make it easily searched when looking for the analytics.

By using this technique, not only will your company save money on marketing tools, but you could also get to know your consumers better, which ultimately keeps your small business competing with bigger ones.