Driving Traffic to your Website

As small business owners we are always looking to drive traffic to our website and introduce new customers to our brand.  There are many actionable ways to attract traffic to your website.  What are the most effective and cost effective? Forbes Magazine put out a list of the best ways to drive traffic to your company’s website. Here are a few of their suggestions.

  1. Focus on long-tail keywords– Make sure your posts include all the relevant terms and phrases related to your topic.
  2. Begin a Forum on your Site – An active forum can quickly begin ranking for long-tail keywords. They’re also great for decreasing your site’s bounce rate, increasing time-on-site, as well as building a community.
  3. Promote a Blog on your site – Give valuable information about your company, sales, products and sales on your blog so others will look forward to reading your posts.
  4. Social Media – Link your Facebook, Twitter and other social media platforms back to your main page. This will draw in new readers who search for you through social media.
  5. Become a member of industry Facebook and LinkedIn groups – Offer valuable advice and info to build relationships and drive traffic to your site.
  6. Respond – Answer posts, comments and critiques that come in on all platforms whether it is online reviews, social media or in email form.
  7. Key words – Be sure you have a chance of being found through all relevant key words for your field.

To see the complete list of suggestion from Forbes read more.

Benefits of YouTube for Business

YouTube is not just for music videos and kids gaming tutorials.  Small businesses have begun to see the benefits of using YouTube for marketing and communicating with customers.  YouTube is now being used by businesses to demonstrate products, show off a company’s expertise, give training to customers, create a community of followers, solve customer problems and for promoting special events or sales.  Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy. Let’s look at the benefits of the growing YouTube audience.

According to Grow Online, YouTube has some amazing statistics that just may win you over to their site.

  1. Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.
  2. YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
  3. 1 billion people visit YouTube each month globally
  4. 100 hours of video are uploaded every 60 seconds to YouTube
  5. According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network.
  6. Posting on YouTube can help you get found on Google
  7. Grow a worldwide audience and make you a leader in your field.
  8. Build an email list

Why You Need A Professional Website Designer

You have driven in a car before but it doesn’t mean you can build one from the ground up, right? You have flown in a plane but it doesn’t mean you can fly the plane on your own.  The same reasoning goes for a great website design.  You may be computer savvy but designing a logo and design for your company’s website takes computer skills, marketing know-how and graphic design abilities.  Here are just a few reasons why a professional design team for your website is the smart choice to make.

  • First Impressions – A professional designer can make a positive and lasting first impression for your targeted audience. Customers will be looking for not only beautiful and eye-catching images that show off your brand, services and products but also be looking for easy loading and navigation. If the system is slow or it is hard to navigate through the pages, customers may go elsewhere with their business.
  • Time Saver – While some businesses attempt to design their own site, others realize the time that it takes to do so can be better spent investing in the business rather than working out the kinks of a website. There is a large spectrum of skills that are necessary to make effective websites and there are many aspects to web development far beyond learning the basics such as HTML. A professional web designer is not only skilled in design but also remains in-the-loop in several important areas including marketing,
  • Consistency of your brand – A professional website designer will be able to create a unique look that will stand out from your competition and keep your company’s brand design consistent across the website from branding colors, fonts, logos and images.
  • Browser Compatibility – Professional web designers are skilled at knowing how to make websites display properly on a multiple browsers including Internet Explorer, Netscape, Mozilla, and Chrome, and Safari. An efficient web designer will test your website across browsers, insuring that the majority of people on different browsers can view your website the way it should be displayed.

Elements of A Great Website

Your company’s website is the foundation of your marketing efforts.  Like the foundation of your home, it must have key elements that build up and support your business.  Websites can show how robust and dynamic your company truly is. What components are necessary to publicize your brand and promote your products and services in an easy to navigate format?  Here are some elements that are needed for a great website.

  • A simple and eye-pleasing design – Overly busy graphics and loud colors can detract from the content and message of your website. The viewers eye should go directly to the most important parts of your site including the: header, footer, menu and data collection form.  Choose interesting and easily readable typography.  Stick to colors and logos that are cohesive with your branding on other items such as your print media.
  • Integrate Social Media into the design – Assimilating your social media site on your main website is a critical part of your ultimate design.  Your website should have links to all your social media site including Facebook, Twitter, LinkedIn and Pinterest.  Likewise your social media sites should also have links to your main website.
  • Internal Links – Links to other sections of your website are another important piece of design.  This will make navigating your website easier and will help your company keep track of where visitors have been.
  • Well-chosen images – Images can really help people visualize your products or services and their benefits. Be sure to include photos of every product you sell. Attractive product shots can really boost your sales.
  • Personalize it – Include an “About Us” section. People are often hesitant to buy things online because they miss the personal interaction of doing business face to face. The best way to overcome their reluctance is to include an “About Us” page that provides information about you, your staff and your business. Also include testimonials that will help people see how reliable and strong you are wlth customer service.