Houzz: trending in social media

This is a time in the world of technology and social media where platforms like Instagram, Foursquare and Pinterest are popping up faster than most people can keep track of.  Experts in the field of home design are all buzzing about a relatively new social media called Houzz.  Haven’t heard of it yet?  Let us introduce you to Houzz and how it works.

Wikipedia describes Houzz is a web site and online community about architecture, interior design and decorating, landscape design and home improvement. That doesn’t truly cover the potential and the benefits that this site commands.  Houzz is a place where interior designers, architects, contractors and builders alike can come together and unite through their passion for quality and design.

Houzz was created by Adi Tatarko and Alon Cohen in 2009, when they were having difficulty communicating their ideas about their own home renovation to an architect.  To solve their problem of not having enough images to reference, they came up with this online platform to showcase the work of design professionals.  What started as contributions from a few designers in the San Francisco Bay area has turned into uploads of unique and creative design ideas from more than 250,000 designers and contractors across the country in 60 professional categories from architects to carpenters to interior decorators.

This five-year-old online home remodeling and design community has grown to more than 15 million monthly unique users – 90 percent of which are homeowners. This site has recently gained traction and has become one of the hottest hangouts for home design enthusiasts.  The benefits of Houzz are immense when you consider that by listing and sharing visual content designers are hanging out where their clients are most likely to find them.  The also have the opportunity to connect with other design professionals all on one easy to use platform.  Find out how you can benefit from Houzz.  Read More.