Remember when using the Yellow Pages was the way to look up business information – especially addresses and phone numbers? That seems like eons ago. In fact most people would be hard pressed to find a Phone Book in their house anymore. With the ease and access of search engines on our mobile devices the hunt for local business has changed completely! So let’s look at Local Searches: what they are and why they are so important for your business.
What are Local searches? Local search is when someone ‘searches’ the Internet for a local business or service. If your company does business locally, whether it’s through an actual storefront or some other means, you will want to optimize your local visibility. Keep in mind that in order to do this, you’ll need to make sure that your website is optimized for local search. Searches with local intent are more likely to lead to store visits and sales within a day.
Why is getting listed locally so important? New Google research says that 50 percent of mobile users are most likely to visit a store after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Find more statistics about local searches in Google’s Research.
How to get listed locally. Google’s local search results can be seen in Google Maps and as localized results in universal search. You can create a free local business listing on Google+ by logging in and navigating to Create a Google+ Page, but first you’ll need a Google Account. Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Other search engines provide similar tools to make it easy to find your company when entering a keyword and your city/town. or state. Add a new listing at Bing Places for Business or Yahoo’s at http://local.yahoo.com.