The Importance of Hashtags

Overwhelmed by the pace of technology changing and all the buzz words associated with all of it such as: social media, mobile ready, and the ever present Hashtags?  You are not alone.  Let’s take a look at one term – Hashtags, why people use them and why they are important.

A hashtag is the number symbol (#) used to mark keywords or topics in a tweet or post.  It was originally created on Twitter by users to categorize messages.  Now many people use the hashtag symbol  before a relevant keyword or phrase (no spaces) in their Tweet or post to categorize it and help them show more easily in Twitter Search.

Why do people do this?

  • A hashtag is simply a way for people to search for tweets that have a common topic.
  • To make it easy to click on that phrase to see all other Tweets marked with same term.
  • To follow a trending topic on social media.
  • To help clients, or potential clients find your relevant topic on social media.

Where do hashtags work?

Hashtags work on Facebook, Twitter, Vine, Instagram, Pinterest, Google+, YouTube and more. If you create a hashtag on Facebook and direct that post to Twitter, the hashtag will also work on Twitter.

How are they useful to business?
By creating keywords that are important to your business objectives, you can discover information you might not have found otherwise and others may find you. You can find Facebook pages, for example, that you want to connect with.