Marketing with School groups

In earlier blogs we have discussed how becoming involved in your local community is a win-win situation.  Your business becomes known as a “good neighbor” and the cause/charity or group gets support that they need.

This is especially true with school groups.  The heart of every community lies in the strength of their school system, sports teams and local events.  School budgets are constantly on the chopping block and could always use help with fundraising and sponsorships from local businesses.  Here are some simple steps you can take to become more involved in the school groups in your area in ways that will benefit your business image.

  1. Donate cash– If you can afford to do this it is the best way to throw your support to the local schools.  Schools will acknowledge your generosity as a sponsor in the event program, signage and elsewhere, getting your name in front of children and parents.
  2. Donate Products or Services – If you can not swing a large cash donation, offer to donate goods, or services towards events such as auctions, gift card events or fundraising nights.  Schools are always looking for prizes to give away at raffles, sporting goods to outfit the sports team, or sheet music for the band.
  3. Host a Fundraising Night.   Offer your business as a way to donate a portion of proceeds from a given day toward the school.  This will bring in advertisement for you and an easy way for the school to gain funds.
  4. Advertise – Buy advertisement space in a yearbook, fliers, booster packs, or play brochures.  Your ad will run during the play or sport season and will bring immense good will back to your business.

With some planning, a little thought and effort, marketing through schools or school groups can be a great way to not only grow your business, but benefit your local community as well.