Business for a Cause

Branding your company goes beyond logos, slogans and color choice.  Branding also means showing the qualities you want associated with your business.  One way companies can make a name for themselves is to highlight their corporate responsibility or community involvement by taking part in a cause-related marketing campaign.  Show your business heart by linking with a local cause they means something to you, your business or your community.  Embracing a cause makes good business sense. Nothing builds brand loyalty among today’s increasingly picky consumers like a company’s proven commitment to a worthy cause. Many consumers would rather do business with a company that stands for something beyond profits.

Cause related marketing can help your business by. . .

  1. Increasing sales
  2. Improving visibility of your name, logo, slogan
  3. Positive media coverage
  4. Building loyal customers
  5. Highlight your passion and let consumers get to know you personally


Statistics on Cause-Related Marketing  – The latest Cone Case Evolution Stud shows that . . .

  1. •  80% of consumers would switch to a brand that supports a cause, when price and quality are equal.
  2. •  41% have bought a product because it was associated with a cause or issue.


Choose a cause that you are passionate about.  Do not choose something merely for profits.  Consumers are savvy enough to tell when a company is not invested in the cause.  When choosing a cause consider events or causes that have effected your employees, or family.

To read more about companies that have made a difference with cause related marketing see our link at Retail Touchpoints.