Branding your company goes beyond logos, slogans and color choice. Branding also means showing the qualities you want associated with your business. One way companies can make a name for themselves is to highlight their corporate responsibility or community involvement by taking part in a cause-related marketing campaign. Show your business heart by linking with a local cause they means something to you, your business or your community. Embracing a cause makes good business sense. Nothing builds brand loyalty among today’s increasingly picky consumers like a company’s proven commitment to a worthy cause. Many consumers would rather do business with a company that stands for something beyond profits.
Cause related marketing can help your business by. . .
- Increasing sales
- Improving visibility of your name, logo, slogan
- Positive media coverage
- Building loyal customers
- Highlight your passion and let consumers get to know you personally
Statistics on Cause-Related Marketing – The latest Cone Case Evolution Stud shows that . . .
- • 80% of consumers would switch to a brand that supports a cause, when price and quality are equal.
- • 41% have bought a product because it was associated with a cause or issue.
Choose a cause that you are passionate about. Do not choose something merely for profits. Consumers are savvy enough to tell when a company is not invested in the cause. When choosing a cause consider events or causes that have effected your employees, or family.
To read more about companies that have made a difference with cause related marketing see our link at Retail Touchpoints.