Email marketing is an extremely valuable marketing tool available to develop and maintain customer relationships. So how should your business go about organizing contacts, creating a newsletter, and avoid common mistakes? Choose an affordable email system designed for marketing such as Constant Contact to design and manage your professional email letters. Let’s look at some of the benefits of Constant Contact for your small business.
- Professional Appearance This email system provides professional HTML templates to make polished looking emails. Templates are pre-formatted to help you organize your content easily. They include fonts, colors and placeholders for graphics and company logos. These are easily customized to create a look that matches your company’s website or brand.
- Affordable and Easy to Use -Constant Contact can save you precious time and money. There are no set-up costs, and Constant Contact provides free ongoing support, so that you can focus your dollars on your business, not on the logistics of email marketing.
- Ease of Management and Organization of Email Lists – -Constant Contact hosts your email list and automatically performs critical list management functions. These functions can include: signup for new subscribers, editing capabilities so that subscribers can edit their own profiles, and the ability to unsubscribe with one click. Because you are required by law to process an unsubscribe request within 10 days, the unsubscribe functionality alone is critical to successful email marketing.
- Measurable results – Constant Contact enables you to measure the response of each email campaign. Constant Contact reports the number of emails sent, opened, who opened, who clicked through and which links they clicked on. These reports help you track and measure your success, target more effectively, determine leads and improve your results over time.
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