According to Pew Internet Research Center, smartphone usage among American adults exceeds 56%. This makes the adoption of a simplified version of your site for mobile devices critical. Statistics also show that viewers spend on average 2/3 less time on a site while using a mobile phone than they would on a desktop. For these reasons, Sperling Interactive’s mobile objectives are to make your mobile site a more simplified version of your main site including: taking advantage of GPS to generate directions to your business, contact information, basic services, and a “call now button”. It is important to quickly embrace these changes to keep your business up-to-date with consumer technology.