Using a template automatically sets you up to live within a structure that someone else is already using. This minimizes the opportunities to be unique and different.
Look at the websites of your competitors and look for ways you might be able to position your website differently.
Don’t be afraid to try something different. Websites are not set in stone and both content and design can be changed as needed.
Use color to set your site apart. Try color combinations that might be different. Use bright bold color to emphasize the different parts of your website.
Use your branding elements in a creative way. Branding elements can be used in different ways on the different parts of the website.