The habits of users are shifting away from a wired experience to more of a mobile experience. As of August 2014 30.64% of all views on internet using mobile device.
The site should be built so it looks good on a television all the way down to a mobile phone. This can be done by scaling, readjusting and hiding content as the site is viewed on smaller screens.
As the site reduces in scale the navigation will typically collapse into a drop down menu.
When a user visits the website we can determine what device they are using and present the mobile site to them. This can be done on a device by device level, even with tablets.
Allow someone using the phone to click to call you or click to navigate to your location as easily as possible.
Those viewing a website on a mobile device will spend three times less time than viewing with a desktop. Therefore, it’s crucial to present the most essential content that the mobile user will need. This might mean a phone number, address and other contact information as well as basic information about your company.
It is important to design for the mobile device. This means enlarging interface elements so they are easy to click and making sure everything is clear and readable without needing to zoom in. Important elements such as the phone number and address should be made clickable for easy access.
Should a user not find what they are looking for on the mobile website, a link should be made available to the full site.
A mobile user can either be connected via wifi or on the 3G/4G/LTE networks. The phone networks are typically slower than the wifi network so we want to be conscious of the load time. We can achieve this by minimizing photo and video content.