What is a logo? A logo’s main purpose is to make a brand immediately recognizable, and inspire trust, loyalty and an implied superiority. Initially, it is what makes a company or business stand out in a competitive market. It is used to identify.
As Image is just as important, however, the main feature that your brand should include is a logo. It’s important not to ever hide your logo. Once you decide on an image for your company, it should be everywhere and on anything your customers have access to and in contact with. A logo can also be changed depending on the social media or different platforms that it is used on.
However, there are rules to designing the perfect logo for your business. One that represents everything your business believes and stands for. In doing so, your company will stand out among its competitors. Follow along for specific rules and tips on creating the best logo for your business!
- Create Balance – Having a balance is important for your logo. Keep your logo balanced and appealing by keeping the weight of the colors and graphics and the size equal.
- Know the Colors – When choosing colors for your logo, keep in mind what colors evoke feelings and moods. For example, yellow can evoke happiness. Avoid using colors that are so bright in the eyes, use colors that are near each other on the color wheel (for a warm palette use red, orange and yellow hues).
- Style – Your business design style should always suit the company. Also keep it mind that the more simple it is, the more recognizable it will be. If you start with a more complicated design, you often end up with a simpler version of it in the end.
Remember to create a logo that not only represents your business, but one that your audience and customers can relate to.