Podcasts for Business

As a business person, you are probably well aware of the benefits of social media as a marketing tool for your company. There are so many to choose from: Facebook, Twitter, YouTube, Pinterest, Instagram.  One that you may want to look more closely at, especially if you want to connect with your audience on a personal, one-on-one level, is the idea of podcasting. What is podcasting and how can it be used for your business?  Let’s take a look and see what this marketing strategy can do for your company.

What is a podcast?

According to Apple Corporation, podcasts are episodes of a program available on the Internet. Podcasts are usually original audio or video recordings, but can also be recorded broadcasts of a television or radio program, a lecture, a performance, or other event. For podcast listeners, podcasts are a way to enjoy great content from around the world for free. For podcast publishers, podcasts are a great way to reach a wide audience.

Getting Started

If you are looking to connect with your target audience and want to share valuable information about your field or services for free, this might be the way to go.  To start a business podcast there are certain steps to get started.  Social Examiner has written up a great step-by-step process to get your company podcasting in no time. They explain the equipment needed and how to put together a successful podcast that will help build your brand and connect you to your consumer in a way that no other social media can. Read more on How to Start a Business Podcast.

Why is podcasting important for your company?

Many business leaders may ask “why podcasting over other social media?”  Well, podcasting should not be an exclusive social media campaign.  Instead it should be one of the many ways that you reach out to your customers via social media.  Podcasting is a little more personal in that the audience actually hears your voice, and gets a better understanding of your company and business practices through the information you are trying to convey.  Here are some other reasons why podcastng may be a good choice for your company.

Podcastng. . .

  • expands your reach as a company
  • builds authority and influence in your field
  • excellent tribe building tactic
  • builds brand awareness
  • shows of the personality of your company
  • highlights that you are an innovator in your field


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