Blogging for your business offers so many positives. It can improve your SEO, showcase your expertise, build trust with your target demographic, help clients solve problems and learn more about your industry, and so much more. To help you generate the best content for your blog, we’ve come up with a list of our dos and don’ts.
Do have somebody else edit your content. After you spend some time researching information for your blog and writing posts, it’s easy to become immune to the mistakes you’ve made such as typos, missing words, misspelled words, and grammatical errors. By having someone read your post before you hit publish, you get feedback and learn how to improve the quality of your content.
Do share your blog posts on social media. Social media is hands down your best way to update people on your latest blog posts. Take your time coming up with an eye-catching headlines and finding/taking an appropriate picture to go along with the post as people stop longer and check out posts longer if they have a photo.
Do read other blog posts for ideas. We all get hit with writer’s block from time to time. To help overcome that, read blogs from other businesses in your industry. Take blog post you like as a jumping off point and spin them into your own creations.
Don’t be salesy. Blogging for your business has been proven to help businesses boost sales, but that doesn’t mean you should write your content with a salesy tone. That’s just off-putting. To avoid this from happening, limit the amount of times you drop your company’s name and keep your tone conversational.
Don’t ramble on. Don’t write long sentences. Today people read less, especially when they’re browsing online. To get important points across, consider bolding sections of your posts.
Don’t wait till the last minute. There are a lot of abandoned blogs out there. One of the biggest reasons businesses and bloggers stop blogging all together is because they didn’t have any posts written in advance. It’s easy for life and other tasks at work to get in the way of blogging. By writing posts at least a month in advance, you can help there be one less abandoned blog in the world.
If you’re ever struggling with writing blog posts for your business, reach out to Sperling Interactive. We have web marketers on staff that can generate banging content for your business, including repurposing content.