Top Mistakes of Social Media Marketing Pt. 1

Social Media is everywhere and has become a critical way for businesses to reach out to their customers and continue their growth. It allows customers to speak about what has worked in the particular business and what has not. From Facebook, to Instagram, and Twitter, social networks are important to every business. Social media allows businesses to present themselves in a way that can appeal to its customers and continue to grow their brand.  However, that doesn’t entirely mean that it is always used properly. With social media marketing comes branding and presentation mistakes that can make your business fall short. Follow along to learn some tips on how to avoid them!

  • No Strategy – Having a strategy to how you’ll use social media is key! Without one, it becomes harder to deliver effective messages to your audience. For example, having a distinct social media voice, developing a policy for social media, or planning a social media calendar that designated when a post or topic goes up.
  • Too many, too soon  – This is a common one that most don’t think twice about. Businesses often times create a number of social media channels at once that it can limit their ability to engage with their followers and post quality content. To fix this issue, keep a focus on your media strategy, then when it is time to branch out, open up further accounts to where you can be sure you can offer quality and relevant content for your channel.
  1. Not engaging –  Your audience or customers are your best way to grow your media sites and fully expand on your business. It is important to maintain that relationship to where customers know you can be depended on through your social networks. Engage with your audience through direct marketing, finding out solutions to the problems or how to better the business. It is a great a way to create a relationship between you and your customers.

With these helpful tricks, your social media campaign will gain and receive a new audience that can only benefit your business and your customers, too. Come back next week as we’ll address more social media marketing mistakes and how to avoid them!

Which Social Media is Best For Your Brand

With countless of networks and new social media being created and developed everyday, how can you decide which one is the best for your brand? Online networking and marketing can help expand your business exposure and knowing which one is more effective can save you time, energy and money. Don’t invest in a media network because it is simply trending. If it attracts your audience and has clear long-term benefits for your company, than it is something you should be willing to consider.

In choosing a social media platform for your business,  it’s important to keep in mind which platforms your customers use and how to use it to your advantage. In finding the right network where you have the best chance at connecting with your target audience and existing customers, you’ll be able to maximize your time and ensure your efforts.

Here’s a quick introduction to a view of the best platforms for your brand.

  • LinkedIn – For a business–to–business organization, LinkedIn can be your ideal choice.  It is great for marketing your content and still interacting with other corporate influences.
  • Facebook – Facebook is a great tool to advance any brand. It keeps brands relevant, takes advantage of visuals, as well as B2B interaction, too.
  • Instagram – The Instagram platform is a great choice for brands that intensely focus on pictures, for example, for photographers, retailers, etc. One of the best platforms and resources to target younger audiences and clients.
  • Twitter – One of the best platforms for a brand to have a conversation with its customers. Because it is so widely-used, it takes far less time to compose a tweet rather than an email. By answering quickly and appropriately, it could help motivate sales.

Choosing the right platform to promote your business can be a bit tricky. Which is why doing the research beforehand and knowing what each platform can do, will match you with the best platform to succeed in.

Top Mistakes of Branding

Branding can be a great tactic and useful tool for your business. Branding is about creating a conscious image and awareness of your business. One that identifies and promises value. It has become less of an advantage and more of a requirement for a successful business. When creating a brand it’s important to have the following:

  • Tagline
  • Brand colors
  • Logo
  • Fonts and typography
  • Imagery

However, not many are aware of the mistakes that are often made when branding. Follow along for the top tips to avoid.

  1. Misunderstanding what constitutes a “brand” – Branding is more than just a tagline and logo. Your business identity includes an image, voice and specific style that all create the vision of your business. That is important to maintain.
  2. Not maintaining your brand – Businesses can be quick to change or alter their identity. However, it’s vital to remain true to your brand as changing can create confusion to your customers. Branding is a foundation to businesses.
  3. Jargon – Basically, business companies are all guilty of this to try and add value. Instead, keep it simple and to the point where your message is clean and understood by your customers.
  4. Not knowing your business – Every successful brand has a focus. If your business has great customer service and strive on it, make that your focus and run with it. If your delivery service isn’t the fastest at overnight delivery, don’t brand that you are. Instead, know your strengths and weaknesses and create an image that brings honesty and strength to both. Knowing where your company is competing can verbalize the differences and needs that customer want.
  5. Inconsistency – Consistency is everything when it comes to branding. Not only will it create familiarity to your customers and audience, but it also creates loyalty. Always be consistent.

Content Marketing and SEO

Similar to aiding your content to succeed on social media networks, it is also vital for your content to succeed with search engines as well. Although, two entirely different functions, SEO and content marketing do overlap and blend together. Think of it this way, SEO makes demands and content marketing is the solution to those demands.

With both helps, weaving SEO practices into your content will help make a good impression and move your website up the ranking list on sites such as Google.

Here are some tips and examples that content and SEO continue to work and blend together.

  • Use keywords – Use keywords naturally to identify your main keyword for the content. SEO demands keywords, and it is one of the fundamental components from it. For example, utilizing the keywords and tracking their rankings. For example, using a few synonyms, and a few related keywords and using them in your content, headers, and page content.
  • Use natural links– Building links is fundamental when it comes to SEO, and the only way to get linkback is having content worth linking to. However, be careful when linking as links from spam sources can hurt your site with search engines. Instead, build relationships with industry professionals who can share your content and link it to their primary resources.
  • Consistent – Consistent is key in both SEO and Content marketing. Fresh context gets indexed easily and ends up being registered on the older low-value content. Keeping it fresh and updated frequently is the only way to truly keep both combinations successfully working.

SEO is all about content marketing and content marketing is all about SEO. Remember creating content for your client and audience. Creating good content and having a good marketing strategy provides the information and answers that your target is looking for.

What is Content Marketing

 

Content marketing is a key to helping businesses plan for a reliable source of website traffic and new leads that help generate awareness to your brand.

Traditional marketing is no longer something that is used often or even effective anymore. With the times changing, technology is finding new ways to adapt and create new ways to promote businesses. It is a marketing technique to distribute valuable, relevant and consistent content to attract a specific audience. For example, content marketing, for example, involves the creation and sharing of online material– social media posts, videos and blogs.

There is several types of content marketing that can be used strategically and successfully when used the right way.

Infographics include charts and statistics, webpages used for SEO or even videos and podcast that help promote your service and products in a whole new way. Social media, however, is one of the primary sources to promoting your content because it allows you to interact with your audience directly. This also creates a great opportunity to survey what your clients want and need from you as a business, which only benefits your content even further.

Here are three ways content marketing is used within a business:

  1. Owned – Sharing your content on the brand’s social media channels is quick, customizable and easy to connect with your target audience.
  2. Earned – Social media works best when your audience shares your content with their networks.
  3. Paid – Social networks that allow paid advertising. Matching a network’s demographics with your brand’s persona will help you determine where to invest. 

Why is content marketing important to your business? Content marketing taps into awareness and research of the customer needs and wants. When it comes to content, it provides the consumer with a better solution that they didn’t consider before.

Rules of Designing A Logo

What is a logo? A logo’s main purpose is to make a brand immediately recognizable, and inspire trust, loyalty and an implied superiority. Initially, it is what makes a company or business stand out in a competitive market. It is used to identify.

As Image is just as important, however, the main feature that your brand should include is a logo. It’s important not to ever hide your logo. Once you decide on an image for your company, it should be everywhere and on anything your customers have access to and in contact with. A logo can also be changed depending on the social media or different platforms that it is used on.

However, there are rules to designing the perfect logo for your business. One that represents everything your business believes and stands for. In doing so, your company will stand out among its competitors. Follow along for specific rules and tips on creating the best logo for your business!

  1. Create Balance – Having a balance is important for your logo. Keep your logo balanced and appealing by keeping the weight of the colors and graphics and the size equal.
  2. Know the Colors – When choosing colors for your logo, keep in mind what colors evoke feelings and moods. For example, yellow can evoke happiness. Avoid using colors that are so bright in the eyes, use colors that are near each other on the color wheel (for a warm palette use red, orange and yellow hues).
  3. Style – Your business design style should always suit the company. Also keep it mind that the more simple it is, the more recognizable it will be. If you start with a more complicated design, you often end up with a simpler version of it in the end.

Remember to create a logo that not only represents your business, but one that your audience and customers can relate to.

Branding Basics

Brand Identity is a huge factor when it comes to the success of your business. This includes keeping a specific color, pattern or even your own design to provide an image that perfectly suits and represents your business. Think of your mission statement and what its purpose is to your business. Essentially, your brand should represent that in one picture. It is what makes you stand out among your competitors.

So what is included in identity? It’s a clean way for describing your brand. This means stationeries, packaging, messaging, and even digital projects among others that follow a certain style guideline.

A brand is a relationship between an audience and a business. Initially, it’s the reward for the building loyal and genuine relationships with your audience. In doing so, as a business owner, you have to be aware of what it will represent to your customers. When creating your logo, it’s vital to have these three things come through:

  1. Vision – From offering an existing product in a completely new and inventive way, the vision for your business should be all about its journey and where it is meant to go, whether large scale or small.
  2. Values – Your values are what your business stands for and what you believe in as a business. This key is vital to be genuinely shown in the way that your business operates.
  3. Personality – With your three statements of ‘why’, ‘how’, and your brand promise, you now find how you would want your business to come across to your customers. This can come across through the graphic design, the tone used in your content, as well as through customer service.

Brand recognition is a powerful tool to have. It not only increases public recognition of your business or products, but can also help you engage with your customers and create a solid connection.

5 Must Have Features for Your Small Business Website

Making sure your business website has everything it needs can be a little overwhelming. From having all your business contact information properly in place or having to be certain that your website has a clear description of what your services are can make a huge impact on whether a view becomes a customer. Having a clean and modern approach to your site is what makes a business successful, especially when it embraces the right features. Here are 5 features each website should have:

  1. Mobile Friendly – Your small business depends on a good mobile strategy. Today, the majority of people research, browse, shop and do absolutely everything straight from a mobile device. Making sure your site supports every inch of its site through mobile can make a huge difference in keeping your customers happy and also informed.
  2. Integrate your Social Media – If your business is serious about using social media as a marketing tool either for your business or as a resource, having it connected to your site is important! Having it integrated with your main site allows an easier way for you to connect with your customers and vice versa. Always be sure the buttons are visible on every page, preferably top or bottom of the site.
  3. SEO – Search Engine Optimization is fundamental for any and every small business website. When using SEO, they have two functions: providing a ranked list of websites based on relevance to search term, as well as crawling and indexing sites. It helps position your website at a proper place where customers can find you easily when in need of a specific product or service.
  4. Include Testimonials and Reviews – Using testimonials of the customers who have used your business can help convert your website visitors into customers. This feature is one of the best ways to grab attention to your customers by showing the uniqueness of your business in comparison to others. It allows the customers to get to know you from a different perspective.
  5. Easy Navigation – Having a clean and easy navigation throughout your website can make your customers very happy. Think about what customers need to do on a specific page or where they should go to contact a staff member or customer service. The main page should have features that are easy to navigate to your customers.

These features will help you get started on your business website and successfully maintain it up-to-date with your customers.

How to Make your Business Blog Unique

Your blog is a great representation of what you want your business to stand for – well thought out and accurate knowledge for your audience. Blogging is known as an effective way for businesses and individuals to provide information, gain more business and create a strong relationship within their customers/audience. However, as the blogging industry continues to bloom, you’ll find hundreds and hundreds of blogs all trying to grab attention. Knowing what can make your blog stand out from the crowd is an important key to its survival.

So, how can you make your business blog unique?

  1. Content – Using content that specifically meets the needs, services and products of your business will be useful for your clients. Using ways to provide new and informative content to your blog gives your customers and easier way to be in the know of everything in your business. The more useful information you post, the more your readers will become regulars.
  2. Images and Videos – Having mixed media within your blog can definitely be a boost and maintain traffic. Having mixed media is a way to have your readers engage on a level that they prefer, making them crave for the next post.
  3. Find the Holes – One of the best ways to stand out, is looking for holes in any offerings of your competitors. If many fail to provide a service to a problem, use that specific niche as a problem solver and stand out with the difference.
  4. Become the expert – Your post can help demonstrate your expertise on a particular subject within your business, whether it’s in photography, graphic design, etc., over time you can become a go-to resource to your clients. This trick can help your readers be engaged in learning new resources and solutions in the specific subject.

Remember, your business blog should be easy to read and still encourage your readers to engage. Providing effective posts can create a support and loyalty system to your readers and customers.

How Long Should A Website Last?

When creating a website, the idea of how long it’s meant to last should always be kept in mind. On average, 3 to 5 years is the standard length to a website’s life. The design and coding is an important factor to take into account when creating your site. It’s also important to question what features are better for your website? Is it still helping your business? Or is it easy to access and navigate for your customers and clients?

The best ways to maintain the website’s life is to have constant and frequent updates on everything – many times allowing you to add new features and functionalities to your website as time progresses. After a few years, a website can begin to lose its appeal and can cause unwanted issues for your customers. Similar to seeing an old restaurant lose its appeal, customers can identify when and what websites are new and which are dying out. Therefore, a redesign has the potential to produce better results of turning visitors into sales, or even provide other valuable improvements to your business.

Here are some solutions to help keep your website looking brand new: 

  • Making sure your website contact is up to date like the contact information, or checking if your business hours and location are still current. If your staff members are also included in the website, it’s a good idea to keep track of the current ones as well. Aside from accurate content, providing important information to your website such as FAQs, articles and information for clients will allow them to frequently visit your website for anything they need.
  • Social Media is a big deal for any business success. Make sure your social media accounts are all linked correctly. By linking your media accounts directly, it allows everyone to follow the accounts to their preferences – Use buttons such as “Like/Follow/Share/Connect”.
  • Another cool feature you can design into your website are blogs or discussion forums. It gives you and your audience a better way to connect, as well being a great opportunity to keep track of any event, information or product that your business promotes.
  • Attract your audience eyes by providing more images and/or videos. This is a great way to add content that can help extend the time your site design remains for viable.

Depending on your business, a fresh design varies from an entirely new website. Different elements can be added or changed on a regular basis. In many cases, applying new designs to your already existing website does the trick and saves you time from having to redo it from the ground up. This lets you redesign and rebuild more quickly and effectively while still giving you the chance to update any changes later on.