Marketing Mistakes to Avoid (Pt. 1)

 

We have all been there before, where we come up with a great new marketing plan but end up having a hard time getting a strong response rate. Chances are that we are committing one, or multiple, of the following common marketing mistakes:

Weak Written Material:

Having strong writing skills is a crucial part in communicating with your target audience. In order to fully get through to your customers and motivate them to take action, you must first move them with your words. This can only be done through strong written content. The content should interest your readers.

Forgetting about SEO:

SEO is important in marketing for company visibility. When creating any marketing materials, do not forget to incorporate important industry keywords, tags and Meta descriptions to help your business rank high on search.

Repeating others Content:

Every now and then we all get stuck or seem to run out of new ideas and look to others for inspiration. However, while doing this, we end up repeating content every now and then. Doing this can make it difficult for your target audience to remember you. Write in your own point of view and incorporate your own experiences and inspirations into your work.

Not Self-Promoting:

Whenever you think about self-promotion, you probably think about something along arrogance, but it does not have to be this way. The truth of the matter is that if you’re not promoting your content, how will your audience know what your company has been up to? Promote your business’ greatest achievements and invite others to the celebration!

No Call to Action:

Not having a call to action is a big mistake. All your messages and marketing materials should end with a call to action. Connect your marketing materials to your brand and finish off with an instruction on what to do next and how to do it.

Learning from our mistakes is important. If you need help developing a marketing plan that works, contact Sperling Interactive for help!

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