Facebook Stories Ads

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Brace yourself. There is a now a new way to advertise your business through Facebook.

Toward the end of last month, Facebook announced it is launching Facebook Stories Ads. Facebook began testing the idea back in May in the US, Mexico, and Brazil. The advertisement you will see in Facebook Stories Ads will generally be videos. As we mentioned last month in our blog post, B2B Marketing Tips, Facebook is prioritizing video content more than ever.

Facebook Stories Origins

Facebook brought ads to Instagram Stories in January 2017 and launched Facebook Stories in March 2017.  Facebook made Stories available to Pages in October 2017. Facebook has said Facebook Stories is being viewed by 150 million people. In August 2018, Facebook reported that 400 million people view Instagram Stories.

In the next few weeks, Facebook is going to start testing the placement of ads inside Stories on Facebook Messenger as more than 100 million people use Stories In Messenger each day.

What People Think of Facebook Stories

An Ipsos survey commissioned by Facebook showed 62% of people said they became more interested in a brand or a product after seeing it in a Story. Additionally, more than 50% of the people surveyed said they have made more online purchases as a result of Stories.

That same survey found 68% of people polled said they use Stories on at least three apps regularly, and 63% said they plan to use Stories more in the future.

It really appears that Facebook is trying to optimize its advertising on every platform. Facebook acquired in February 2014 and on September 28th, Gadgets 360 reported WhatsApp is working on implementing ads too. Facebook has received a lot of bruises this year. Perhaps it’s trying to utilize more avenues to increase their revenue.

Do you watch Facebook Stories? What do you think of this form of advertising? Are you interested in using it to promote your business?

How To Keep Your Data Safe From Breaches

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On Friday, September 28, 2018, Facebook announced the largest breach in the company’s history. On September 25th, Facebook’s engineering team discovered a security issue affecting 50 million accounts.

Facebook has stated the attackers took advantage of a weakness in the “View As” feature. The “View As” feature enables users to see what information other people can see about them.

The hackers stole digital keys that keep you logged into Facebook so you don’t need to re-enter your password every time. Facebook promised that they have fixed the vulnerabilities, reset the digital keys for the 50 million affected users, plus an additional 40 million accounts for precaution.

While Facebook has addressed the issue, fixed it, and informed law enforcement, you should still take steps to help protect yourself.

Consider Changing Your Password.

Create a new password that has numbers, uppercase letters, and symbols. Make sure this password is separate from the other passwords you use. It’s always good to play it safe with passwords. We should note again that users’ passwords were not stolen during this breach. The hackers got access to the digital keys granted to users after they first log in so they don’t need a password for future sessions.

Beware of Scammers.

We share a lot on social media and, as such, hackers can gain a lot of personal information about you, your friends, and your business connections. Beware of hackers trying to impersonate people you know. If somebody starts asking you for money or sensitive information, don’t give away either!

Reconsider Using Facebook to Log In to Third Party Apps.

So far, Facebook has said hackers did not access any third party apps. But it’s still investigating the scope of the hack. To secure your information, don’t use Facebook to log in to other apps like Spotify and Instagram. “It’s easy and convenient, but when when you use shortcuts, there can be consequences,” said Dana Simberkoff, Chief Risk, Privacy, and Information Security Officer for the enterprise security firm AvePoint. Disable the auto-logins for Facebook.

How did you feel when the breach was announced? Has it impacted your usage of the platform?

Why Instagram’s Founders Left Facebook + The New Head Of The Company

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On September 24, 2018, Instagram CEO, Kevin Systrom, and co-founder, Mike Krieger announced they are resigning from Facebook.

“We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do,” Systrom said in a statement.

Instagram was founded on October 6, 2010. On April 9, 2012, Systrom and Krieger sold their 13-person start-up to Facebook for $1 billion. At the time, Instagram had 30 million monthly users. Earlier this summer, the photo sharing app hit 1 billion users.

Many news outlets are reporting there was tension brimming amongst the Instagram founders and Facebook’s founder/CEO, Mark Zuckerberg, over the direction for Instagram.

“We remain excited for the future of Instagram and Facebook in the coming years as we transition from leaders to two users in a billion. We look forward to watching what these innovative and extraordinary companies do next,” Strosberg addressed in his statement.  

In a separate statement, Zuckerberg said, “Kevin and Mike are extraordinary product leaders and Instagram reflects their combined creative talents. I wish them all the best and I’m looking forward to seeing what they build next.” With Strosberg and Krieger, Zuckerberg now has total reign of the platform.

In an interview with the Wall Street Journal a day after his resignation, Strosberg stated, “the whole idea of joining Facebook was that we could scale way more quickly than we could independently.” Maybe the platform scaled larger than either he or Krieger would have liked.

Adam Mosseri, who used to head Facebook’s newsfeed, was named Instagram’s head of product earlier this year, and when the news broke that Strosberg and Krieger were leaving, many speculated he would be the top candidate to run the platform. On October 1, 2018, Mosseri was named head of the platform. Mosseri has been with Facebook since 2008. 

“To us, the important thing is keeping our community-all of you- front and center in all that Instagram does. We believe that Adam will hold true to these values and Instagram will continue to thrive” Strosberg and Krieger said in a new statement. 

A related article from the Los Angeles Times reminds us that “founders departing is nothing new in the tech industry. Apple and Microsoft have both continued to thrive without Steve Jobs and Bill Gates, namely because the companies had already matured.” With that, we can expect Instagram will continue to be a popular platform even with the founders removed from it.

What do you think Instagram will be like now that its founders are no longer involved with its development? Let us know in the comments.

What’s Instagram TV?

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Over the past couple of years, Instagram has really experimented with the ways in which users can publish and share content on its platform.

  • A year after Instagram was founded in 2010, it added hashtags so users could find new users to follow. 
  • In July of 2013, it went from being an exclusive photo app to being a video-sharing app as well.
  • A year later in August of 2014, Instagram became advertising-friendly for brands. 
  • In October 2015, Boomerang, a silent video comprised of the first five photos from a one second burst, became all the craze. 
  • In August 2016, Instagram launched Instagram Stories where users can publish short photos, videos, and boomerangs that exist on Instagram for up to 24 hours.

Most recently on June 8, 2018, Instagram introduced what is probably their biggest new feature to date:  IGTV. IGTV is a new product for long-term video content. There is a standalone app for IGTV, but you can also watch IGTV content within Instagram app as well. It’s the TV icon to the left of the direct message icon on the homepage of Instagram.

What makes IGTV different than Instagram Stories is the videos aren’t limited to 15 seconds. Content creators can publish videos in length up to an hour long.

Like YouTube, IGTV has channels and the users are the content for the channels. Interestingly enough, you can upload IGTV content via the web into addition to the app, which has never been something Instagram has allowed before.

Right now, many news outlets and magazines have adopted IGTV. Among them that are using it are BBC News, ITV News, Sky News, Vice, The Economist, Vogue, Fact Magazine, NME,  Esquire, and Exposed Magazine. They are all hoping IGTV will help them reach more people in the 18-29 age bracket.

When Instagram CEO, Kevin Systrom, broke the news last month he said “people are watching 60 percent more video than they did just last year.” He also addressed “teens may be watching less TV, but they’re watching more creators online.” For businesses with target audiences comprised of teenagers and young adults, IGTV is definitely a new tool they should start strategizing for.

There are no ads on IGTV right now, but Systrom did elude it would become a very “reasonable place” for advertisers to promote their products on eventually. Only time will tell when Instagram will roll out advertising for IGTV. We reckon if IGTV will be as big as Instagram is predicting, advertising will happen very soon.  When Instagram announced IGTV, they also shared their platform has just reached 1 billion users.

What do you think about IGTV? Have you started watching content on it yet? Would you ever use it as a way to promote your business? Let us know your thoughts in the comments.

How To Market With Tumblr

Tumblr's logo

What Is Tumblr?

When people think of social media, they don’t always mention Tumblr, but that doesn’t mean it is not a major player in the social media world. For those of you who are unfamiliar with the platform, Tumblr is a microblogging social platform. Through it you can share textual posts, images, gifs, links to articles and external web pages, quotes, videos, audio clips, and chat conversations. It’s a really popular place for people who wish to connect with other like minded individuals. More than 790 million people actively use the platform, which is twice the amount of those who utilize Twitter.

Who Uses Tumblr?

Tumblr’s users are primarily teenagers and young adults. Tumblr is widely used by people who want to find content surrounding their favorite things. Users enjoy reblogging gifs and images from the books, movies, music, TV, and consumer-based brands they love.

What Types Of Business Should Use Tumblr?
If you get loads of engagement on Instagram, you may be successful on Tumblr. Tumblr users love visually appealing content. With that said, industries that do particularly well on Tumblr are photography, architecture, interiors, exteriors, landscape gardening, design, fashion, beauty, publishing, mental health, and tattooing.

Ways To Advertise On Tumblr

You can create a Tumblr account to post original content as well as reblog posts that align with your brand. You can also pay money to have sponsored content appear on Tumblr. There are three types of sponsored posts on Tumblr.

The first type is called sponsored posts. These posts look like regular Tumblr posts. The appear on users’ dashboard and users can reblog them. You can target sponsored posts by users’ gender, location, and interests.

The second type is sponsored video posts. Sponsored video posts also appear on users’ dashboards. They are videos that play in a constant reloop.

The third type is sponsored day. This type allows businesses and nonprofits to take over the top of a users’ dashboard for twenty-four hours.

Is your audience on Tumblr? Let us know. Sperling Interactive would love to help!

A Beginners Guide To Facebook Pixel

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Two years ago, Facebook had two ways it tracked users for businesses and nonprofits. One was for conversions and the other was for tracking. Today, Facebook has Facebook pixel. Facebook pixel is an analytics tool that can help businesses and nonprofits keep track of their website visitors who find them through Facebook.

How Facebook Pixel Helps You Create Better Ads

Facebook pixel can essentially tell you how your Facebook ads are performing and how to make them better. For example, if your ad is receiving lots of clicks but failing to gain conversions, this means that your ad is catching eyes, but something is not adding up for the user when they’re brought to the ad’s landing page. Perhaps the copy and landing page don’t line up with what was promised to them in the ad.

When a person who found you through Facebook goes to your website and completes an action (e.g. purchasing one of your products, signing up for your seminar, donating money to your organization, etc.) the Facebook pixel is triggered. Through Facebook pixel, you can also retarget Facebook users who have completed an action through your site.


Other Facebook Pixel Benefits

Other great things about Facebook pixel are that it can help you gain new clients, get a more accurate conversion rate, and create a lookalike audience, which is a way to reach new people who are likely to be interested in your business or nonprofit because they are similar to your existing customers.

 

How To Install Facebook Pixel

You can get a Facebook pixel by placing the pixel code on the header of your website. Each Facebook Ad account only gets one pixel and you can install it on every webpage you wish to track. You can access your tracking pixel through your Facebook Ads Manager. Facebook pixel works by dropping a “cookie” onto the user’s browser and sending them custom advertisement based on their behavior.

Would you like Facebook pixel? Contact Sperling Interactive today!

How To Make The Most Of LinkedIn For Your Business


 

 

 

 


In our last blog post of December,
2018 Marketing Trends, we mentioned 2017 was the year of the silent rise of LinkedIn. If you’re currently not utilizing LinkedIn much, you’ll want to after you finish reading this blog post.

Create Target Ads- Arguably the best way to make the most of your business on LinkedIn is through ads. What makes LinkedIn special is you can post your ads through several mediums- text only ads, image ads, and video ads. Thus, you can always find ways to re-purpose your content. Through LinkedIn, you can also set budgets on your pay-per-clicks (PCP). Plus, LinkedIn is user-friendly when it comes to tracking ad performances.

Join Groups Your Target Audience Is In Or Create Your Own. LinkedIn is an excellent platform for connecting with like-minded people. Check out groups where your target demographic is or create a group to spread your brand’s awareness. Engage with group members through discussions, sharing relevant articles, and posting topical events.

Create An Effective Company Page. Use your company page to spread your business’ message. Let people know what you offer and highlight accomplishments.  If you have a company blog, publish your posts to your LinkedIn page. If you have videos or presentations, share those too. To optimize your business’ ranking on LinkedIn, make sure you are using relevant keywords. Above all else, make sure your company page on LinkedIn is uniform with the rest of your online/offline presence.

Get Endorsements From Clients. Ask your top clients for a testimonial. Through LinkedIn, clients can confirm your skill set and expertise. According to research, 88% of people trust online reviews.

Top Mistakes of Social Media Marketing Pt. 2

Last week we addressed part one of social media marketing mistakes that are common. Business and social media can efficiently work together when it is used properly and with a strategy. From engaging with your audience and providing quality content, it can come along way. It’s important to maintain a social media strategy that you can maintain and not using too many networks too soon. Here are a few more mistakes that should be avoided at all cost:

  • Cross Auto Posts – Avoid using auto post just to make the process of posting faster and easier. These platforms allow you to publish a piece of content on one social platform to the other. However, by doing so, you lack the specific use of each network. What works on Facebook, but does not entirely mean it will work on Twitter or LinkedIn. Everyone consumes content differently on social media platform, which means republishing a post just shows you don’t understand the capabilities of the platform. Instead, if using sites like these, provide the content to work for each network.

 

  • Over-hashtagging – The use of hashtag on social media has increased immensely. And, they continue to make businesses more visible to its customers. However, no one likes seeing a post on their social media platform that is filled with one too many hashtags. Instead, limit your hashtag usage to a sensible number, and make them relevant to what you are conveying in your post.
  • Forgetting to proofread – Forgetting to proofread can hurt your presence online and credibility. Avoid the damage by reading over your post and ensuring everything is spelled correctly and with proper grammar.

 

 

  • Giving to get – Initially, small companies are more successful in social media when they extend their knowledge that can benefit their customers. The audience go to them as experts, so it’s important to go out of the way to share useful content and make it easier for customers to use their products and services.

 

Next time you are using  social media, try adding these tips to better benefit your business and customers, and continue to further grow the brand and company.

Top Mistakes of Social Media Marketing Pt. 1

Social Media is everywhere and has become a critical way for businesses to reach out to their customers and continue their growth. It allows customers to speak about what has worked in the particular business and what has not. From Facebook, to Instagram, and Twitter, social networks are important to every business. Social media allows businesses to present themselves in a way that can appeal to its customers and continue to grow their brand.  However, that doesn’t entirely mean that it is always used properly. With social media marketing comes branding and presentation mistakes that can make your business fall short. Follow along to learn some tips on how to avoid them!

  • No Strategy – Having a strategy to how you’ll use social media is key! Without one, it becomes harder to deliver effective messages to your audience. For example, having a distinct social media voice, developing a policy for social media, or planning a social media calendar that designated when a post or topic goes up.
  • Too many, too soon  – This is a common one that most don’t think twice about. Businesses often times create a number of social media channels at once that it can limit their ability to engage with their followers and post quality content. To fix this issue, keep a focus on your media strategy, then when it is time to branch out, open up further accounts to where you can be sure you can offer quality and relevant content for your channel.
  1. Not engaging –  Your audience or customers are your best way to grow your media sites and fully expand on your business. It is important to maintain that relationship to where customers know you can be depended on through your social networks. Engage with your audience through direct marketing, finding out solutions to the problems or how to better the business. It is a great a way to create a relationship between you and your customers.

With these helpful tricks, your social media campaign will gain and receive a new audience that can only benefit your business and your customers, too. Come back next week as we’ll address more social media marketing mistakes and how to avoid them!

Which Social Media is Best For Your Brand

With countless of networks and new social media being created and developed everyday, how can you decide which one is the best for your brand? Online networking and marketing can help expand your business exposure and knowing which one is more effective can save you time, energy and money. Don’t invest in a media network because it is simply trending. If it attracts your audience and has clear long-term benefits for your company, than it is something you should be willing to consider.

In choosing a social media platform for your business,  it’s important to keep in mind which platforms your customers use and how to use it to your advantage. In finding the right network where you have the best chance at connecting with your target audience and existing customers, you’ll be able to maximize your time and ensure your efforts.

Here’s a quick introduction to a view of the best platforms for your brand.

  • LinkedIn – For a business–to–business organization, LinkedIn can be your ideal choice.  It is great for marketing your content and still interacting with other corporate influences.
  • Facebook – Facebook is a great tool to advance any brand. It keeps brands relevant, takes advantage of visuals, as well as B2B interaction, too.
  • Instagram – The Instagram platform is a great choice for brands that intensely focus on pictures, for example, for photographers, retailers, etc. One of the best platforms and resources to target younger audiences and clients.
  • Twitter – One of the best platforms for a brand to have a conversation with its customers. Because it is so widely-used, it takes far less time to compose a tweet rather than an email. By answering quickly and appropriately, it could help motivate sales.

Choosing the right platform to promote your business can be a bit tricky. Which is why doing the research beforehand and knowing what each platform can do, will match you with the best platform to succeed in.