Google Ads Vs. Facebook Ads

A person using a computer mouse.

Pay-per-click advertising has become a popular advertising avenue for businesses in the digital age. There are many types of pay-per-click (PPC) ad services, but the two most common ones are Google Ads and Facebook Ads.

Google Ads appear when people search for things online using the search engine, Google, and Facebook Ads are ads that appear in Facebook users’ feeds.

In today’s blog post, we will cover the benefits of both platforms and when you should utilize Google Ads and when you should be using Facebook Ads if you can’t utilize both.

What Are Google Ads?

Google Ads is the world’s largest PPC advertising platform. Google Ads is so widely used it is often referred to as “paid search” even though the search engine Bing has Bing Ads, which is just like Google Ads only the ads appear on Bing.

Google Ads deals with selected keywords and are largely text-based. Advertisers bid on keywords, which are either specific words or phrases users put in the search query, in the hopes of their ads appearing in the search results, either at the top of the page or at the bottom.

Every time a user clicks on the ad, which brings them to either the advertiser’s website or a curated landing page, the advertiser is charged a certain amount. At its core, advertisers are paying for the potential of finding new customers and/or clients based on the keywords and search terms they enter into Google.

What Are Facebook Ads?

Facebook Ads are referred to as “paid social.” In Facebook Ads, advertisers market their products or services to Facebook users based on their target demographics, behaviors, and interests. At its core, advertisers are paying for the potential of finding new customers on Facebook based on targeting features.

The Benefits of Google Ads

In Google Ads, advertisers are able to advertise to users in their search network and display network. The search network is the search engine, Google, and the display network are the banners you see when you’re surfing the web. Google’s display network spans 98% of the World Wide Web. Their display network is great in that it enables you to spread brand awareness to those who haven’t converted while they are using the Internet.

Another benefit of Google Ads is the number of people who search with Google. Google is the most popular search engine in the world with more than 40,000 Google search queries every second!

A misconception PPC newbies have with Google Ads is they think the advertisers with the biggest budgets are the only ones that perform well. The ads that perform the best aren’t necessarily the ones with the biggest budgets behind them, but the ones that are the most relevant to the users. You need relevant keywords on your landing page and ad copy. If your ad is getting a lot of clicks and conversions, you will see it appear higher in the search results over time. It’s important to note one of the only ways you can continue to improve your ads is to do A/B testing.

The Benefits of Facebook Ads

Just like Google, Facebook has an impressive number of users. Facebook has more than 1.55 billion monthly active users. That is more than ⅕ of the entire world’s population!

Facebook users share a lot with the social media giant. Not only do they share the biggest moments of their lives, but they consume, like, and share content that aligns with them, which enables advertisers to really market to their niche audiences.  

Advertisers can also use Facebooks Ads to create lookalike audiences, which allows advertisers to input deals of their existing audience into Facebook to reach new people who fit that mold.

With Facebook ads, advertisers can also upload photos and videos to peak the interest of users.

The last great benefit of Facebook Ads is fairly affordable. You can be a small business with a budget and competitors that are household names and still meet your goals.

Google Ads vs. Facebooks Ads

Based on the passages above, it’s clear Google Ads and Facebook Ads are both very useful advertising outlets. But which one should I use? Well, it depends.

When You Should Use Facebook Ads

You should use Facebook Ads when you really know your ideal audience since Facebooks Ads allow you to target people based on their demographic, behaviors, and interests.

You should also use Facebook Ads if you don’t have a big budget if you are small fish and your competitors are sharks. We always advise our clients Google Ads aren’t favorable if they have a small budget. If your budget is under $500 a month, you can still do well on Facebook.

Facebook Ads are great if you have an event coming up or a special offer as Facebook has ads that are meant just for these types of specials.  

Through Facebook Ads, you can also put the ad on Instagram. So if the picture sharing app does wonders for your brand already, it may be worth putting most of your marketing dollars to Facebooks Ads.

When You Should Use Google Ads

Google Ads should be used when you’re trying to increase sales. When people utilize Google, they have a problem and are looking for answers. People don’t scroll through Facebook because they have a specific problem. They want to catch up with their network so with that in mind the intent to buy is much higher with Google Ads.

You should also consider Google Ads if you have used it before. Google likes giving preference to businesses with experience as they have more insight into the user experience.

All and all, when it comes to marketing, it’s always important to evaluate your goals. Call Sperling Interactive today at 978-304-1730 to learn more about how we manage our clients’ ad campaigns.

How To Make Your Instagram More Accessible

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Toward the end of 2018, Instagram made strides to make their platform more accessible for those who are visually impaired. This is important as more than 285 million people in the world have a visual impairment, and Instagram is one of the biggest platforms in the world.

Instagram has added two new ways for screen readers to read photos. They’ve added an automatic alternative text, which enables people to hear descriptions through their screen reader when a person uses their Instagram. The automatic alternative text uses object recognition technology to generate a description of the photo. Instagram has also introduced custom alternative text where you can go in and add your own description to your photos.

How To Add Alt Text When Uploading:

Alt text can be added to photos during the publishing step.

  1. After you select your filter, click on ‘Next.’
  2. Tap on Advanced Settings at the bottom of the screen.
  3. Tap ‘Write Alt Text’ and input a description of your photo. 

A screenshot of how to get to the Advanced Settings on Instagram.

A screenshot showing where to click, 'Write Alt Text,' on Instagram.

 

A screenshot showing a user where to write their alt text.

 

 

 

 

 

 

How To Add Alt Text To Existing Photos:

Alt text can also be added to existing photos in these easy steps.

  1. Go to a photo and select the three-dot menu icon and click on ‘Edit.’
  2. On the corner of your photo will be the words, ‘Alt Text.’ Click on it and then write your description

A screenshot of how to find 'Alt Text' on a Instagram photo you've published.

 

 

 

 

 

 

 

 

A screenshot that shows readers how to add alt text to their existing photos on Instagram.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


All and all, we believe it’s better to write your own text than rely on the automatic alt text, as your own written descriptions will likely be more accurate. 

How Are People Responding?

The alt text feature is still not present in Instagram Stories. The Royal National Institute of Blind People, a British nonprofit, tweeted congrats when the news broke on Twitter, but advised Instagram to make the feature work in Stories. Instagram Stories is just as popular as scrolling and exploring the platform. About 40% of the platform’s 1 billion users post to their Story every day

In the same article, a software engineer at the BBC, Louise Taylor, said they wished finding the alt text option was easier.

The other thing we wish could be changed is the number of characters you’re allowed to use. Right now, users have a 100 character limit on alt text. Maybe one day it will expand – until recently, Twitter had a 140 character limit. But now you can type up to 280 characters.

What Does Alt Text Mean For Businesses?

It is unclear for how long object identification has been around on Instagram, but there’s no denying it will be useful for advertising if it isn’t already.

Instagram’s parent company, Facebook, has had artificial intelligence-generated alternative text since April 2016.

When reporters asked an Instagram spokesperson why accessibility has taken so long, they replied the features have been “an ongoing project for some time.” They also added, “the challenge was ensuring that we could provide valuable descriptions at scale.” What this means is that while advanced artificial intelligence can recognize what’s in a photo, it has a hard time understanding what’s important. The spokesperson also addressed because Instagram is a very visual platform, this is why it took two and a half years longer than Facebook to roll out accessibility features.

Do you need help making your business’ online presence more accessible to those who are visually impaired? At Sperling Interactive, we build websites that are ADA compliant. Call us today to learn more about our company. 

The Different Types of Facebook Ads

A blog graphic for the different types of Facebook Ads.
Facebook is one of the premier places on the Internet to promote your business. Facebook offers a variety of ways to advertise. No matter what type of business you run, you are sure to have a way to reach to your targeted audience in the way they consume content. Read along to learn about the different types of ads you can run on Facebook.

Link Ads

Link ads are the most common type of ads. They are the ads most people think of when they think of Facebook ads. When you click on a link ad, you are brought to either a website or a curated landing page. This type of ad generally performs well and can help generate likes for your business Facebook page.

According to Facebook, “whether you want people to learn about your product, buy a ticket, or download an eBook, Facebook link ads are a great way to get people clicking to your website and visiting the pages you’d like them to see.”

Video Ads

As we’ve touched upon before here on the blog, video is the future of digital marketing. Video content can really bring your business to life. With this form of advertising, you don’t have to write a blurb or upload a photo. Video ads are a powerful way to tell your story, fuel engagement, bring visitors to your website, and increase leads.

Boosted Posts

Everytime you post content to your Facebook page, Facebook gives you the option to boost that post. When you boost a post, you pay to get more people to see that content. Your post essentially becomes an ad and you get to control the audience who sees it.

We recommend boosting your content every now and then as there is a decline in organic reach on Facebook. We suggest boosting content that you want to get in front of a large group of people, such as a testimonial, an upcoming event your company is hosting, or a special offer.   

Carousel Ads

The carousel ad allows you to showcase up to 10 images or videos within a single ad, and each image or video has its own link. This form of advertising works especially well for e-commerce stores, or if you’d like to promote several different offers for your business as it gives people a chance to see an array of your products.  

Dynamic Product Ads

These type of ads involve re-targeting people who have previously checked out your business. An example of this Facebook ad would be targeting a person who has been to your website before but hasn’t made an action yet, such as completing a form, signing up for your newsletter, buying a product, etc. You need to install Facebook Pixel to use this form of advertising.

Facebook Lead Ads

This type of ad is designed to help you get, you guessed it, more leads. What’s great about Facebook Lead Ads is it can get people to complete a call-to-action (sign up for an offer or download a piece of content) all without having to leave the Facebook app or website. Lead Ads gives you access to information about your leads. Once you have someone’s information, you can then sync them into your CRM system (customer relationship management system). This will allow you to follow up with them.  

Canvas Ads   

Canvas Ads are only available on mobile devices. With Canvas Ad, your target audience can swipe through a carousel of images, tilt the image in different directions, and zoom in or zoom out of the images. Canvas Ads load 10 times faster than standard mobile web applications. This is a great ad to use if yours is a product-based business or a visual business like a marketing agency or a lifestyle brand.

Collection Ads

This ad is only available for mobile devices and allows you to showcase multiple products that are being sold on your website. Collection Ads have become quite popular because more and more people are browsing Facebook through their mobile devices and it offers a seamless browsing experience.

Page Like Ads

Page Like Ads are the go-to ads for increasing the number of likes on your Facebook page. You may have seen a page like ad before. It’s an ad that shows pages your friends have liked. The ad encourages users to check out the page.

Page Post Photo Ads

This is another ad that can drive up likes and engagement on your Facebook Page. It’s your chance to give Facebook users information about you. According to Facebook, page post photo ads are a chance to “share updates and stories, connect with your followers and a new audience, and build your brand and customer base.”

Page Post Text Ads

This ad is the worst type of ad as it’s just text. As a result, it doesn’t get much engagement, likes, or leads. It underperforms because it doesn’t have much of an engaging element to it like a photo, video, or link based ad.

Mobile App Ads

If you have a mobile app and would like to grow it, Mobile App Ad is the type of ad to use. It gives people the opportunity to install your app from Facebook. You can get really specific with targeting. You can choose which iOS/Android version you want the user to have and if you want the target audience to be on a tablet or a smartphone.

Events Ads

This ad helps event organizers attract more visitors/attendees to their upcoming event(s). Depending on the size and/or relevance of your event, you may want to limit the geographical reach of the ad. The ad, after all, is pay-per-click and you wouldn’t want somebody who doesn’t live near the event to click on it and waste your marketing dollars.

Offer Ads

This ad works well for brick and mortar stores when they have any discounts coming up. When a user clicks on the button “Get Offer” next to the ad, they will redeem the offer and receive an email containing the details and terms of use.  

Local Awareness Ads

Local awareness ads work best when it comes to location-based targeting. These ads pop up for users when they are near your business. The call-to-action buttons you can use on this ad can include “Call Now” or “Get Directions.”

Facebook Stories Ads

We announced the newest form of Facebook advertising last month on the blog. Businesses are now able to advertise through Facebook Stories. Facebook Stories are photos or videos that users can click past, similar to slides on a presentation. Your story can have stickers, text, and filters. In an article earlier this year from TechCrunch, they shared Stories are about to surpass feed sharing.

Interested in setting up a Facebook Ad for your business? Contact Sperling Interactive today. We’d love to help you determine which ad to run and how to select a target audience.

Facebook Stories Ads

A laptop opened up to Facebook.

 

Brace yourself. There is a now a new way to advertise your business through Facebook.

Toward the end of last month, Facebook announced it is launching Facebook Stories Ads. Facebook began testing the idea back in May in the US, Mexico, and Brazil. The advertisement you will see in Facebook Stories Ads will generally be videos. As we mentioned last month in our blog post, B2B Marketing Tips, Facebook is prioritizing video content more than ever.

Facebook Stories Origins

Facebook brought ads to Instagram Stories in January 2017 and launched Facebook Stories in March 2017.  Facebook made Stories available to Pages in October 2017. Facebook has said Facebook Stories is being viewed by 150 million people. In August 2018, Facebook reported that 400 million people view Instagram Stories.

In the next few weeks, Facebook is going to start testing the placement of ads inside Stories on Facebook Messenger as more than 100 million people use Stories In Messenger each day.

What People Think of Facebook Stories

An Ipsos survey commissioned by Facebook showed 62% of people said they became more interested in a brand or a product after seeing it in a Story. Additionally, more than 50% of the people surveyed said they have made more online purchases as a result of Stories.

That same survey found 68% of people polled said they use Stories on at least three apps regularly, and 63% said they plan to use Stories more in the future.

It really appears that Facebook is trying to optimize its advertising on every platform. Facebook acquired in February 2014 and on September 28th, Gadgets 360 reported WhatsApp is working on implementing ads too. Facebook has received a lot of bruises this year. Perhaps it’s trying to utilize more avenues to increase their revenue.

Do you watch Facebook Stories? What do you think of this form of advertising? Are you interested in using it to promote your business?

How To Keep Your Data Safe From Breaches

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On Friday, September 28, 2018, Facebook announced the largest breach in the company’s history. On September 25th, Facebook’s engineering team discovered a security issue affecting 50 million accounts.

Facebook has stated the attackers took advantage of a weakness in the “View As” feature. The “View As” feature enables users to see what information other people can see about them.

The hackers stole digital keys that keep you logged into Facebook so you don’t need to re-enter your password every time. Facebook promised that they have fixed the vulnerabilities, reset the digital keys for the 50 million affected users, plus an additional 40 million accounts for precaution.

While Facebook has addressed the issue, fixed it, and informed law enforcement, you should still take steps to help protect yourself.

Consider Changing Your Password.

Create a new password that has numbers, uppercase letters, and symbols. Make sure this password is separate from the other passwords you use. It’s always good to play it safe with passwords. We should note again that users’ passwords were not stolen during this breach. The hackers got access to the digital keys granted to users after they first log in so they don’t need a password for future sessions.

Beware of Scammers.

We share a lot on social media and, as such, hackers can gain a lot of personal information about you, your friends, and your business connections. Beware of hackers trying to impersonate people you know. If somebody starts asking you for money or sensitive information, don’t give away either!

Reconsider Using Facebook to Log In to Third Party Apps.

So far, Facebook has said hackers did not access any third party apps. But it’s still investigating the scope of the hack. To secure your information, don’t use Facebook to log in to other apps like Spotify and Instagram. “It’s easy and convenient, but when when you use shortcuts, there can be consequences,” said Dana Simberkoff, Chief Risk, Privacy, and Information Security Officer for the enterprise security firm AvePoint. Disable the auto-logins for Facebook.

How did you feel when the breach was announced? Has it impacted your usage of the platform?

Why Instagram’s Founders Left Facebook + The New Head Of The Company

An iPhone with the Instagram app open. On September 24, 2018, Instagram CEO, Kevin Systrom, and co-founder, Mike Krieger announced they are resigning from Facebook.

“We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do,” Systrom said in a statement.

Instagram was founded on October 6, 2010. On April 9, 2012, Systrom and Krieger sold their 13-person start-up to Facebook for $1 billion. At the time, Instagram had 30 million monthly users. Earlier this summer, the photo sharing app hit 1 billion users.

Many news outlets are reporting there was tension brimming amongst the Instagram founders and Facebook’s founder/CEO, Mark Zuckerberg, over the direction for Instagram.

“We remain excited for the future of Instagram and Facebook in the coming years as we transition from leaders to two users in a billion. We look forward to watching what these innovative and extraordinary companies do next,” Strosberg addressed in his statement.  

In a separate statement, Zuckerberg said, “Kevin and Mike are extraordinary product leaders and Instagram reflects their combined creative talents. I wish them all the best and I’m looking forward to seeing what they build next.” With Strosberg and Krieger, Zuckerberg now has total reign of the platform.

In an interview with the Wall Street Journal a day after his resignation, Strosberg stated, “the whole idea of joining Facebook was that we could scale way more quickly than we could independently.” Maybe the platform scaled larger than either he or Krieger would have liked.

Adam Mosseri, who used to head Facebook’s newsfeed, was named Instagram’s head of product earlier this year, and when the news broke that Strosberg and Krieger were leaving, many speculated he would be the top candidate to run the platform. On October 1, 2018, Mosseri was named head of the platform. Mosseri has been with Facebook since 2008. 

“To us, the important thing is keeping our community-all of you- front and center in all that Instagram does. We believe that Adam will hold true to these values and Instagram will continue to thrive” Strosberg and Krieger said in a new statement. 

A related article from the Los Angeles Times reminds us that “founders departing is nothing new in the tech industry. Apple and Microsoft have both continued to thrive without Steve Jobs and Bill Gates, namely because the companies had already matured.” With that, we can expect Instagram will continue to be a popular platform even with the founders removed from it.

What do you think Instagram will be like now that its founders are no longer involved with its development? Let us know in the comments.

What’s Instagram TV?

An iPhone with the Instagram app opened.

 

 

 

 

 

 

Over the past couple of years, Instagram has really experimented with the ways in which users can publish and share content on its platform.

  • A year after Instagram was founded in 2010, it added hashtags so users could find new users to follow. 
  • In July of 2013, it went from being an exclusive photo app to being a video-sharing app as well.
  • A year later in August of 2014, Instagram became advertising-friendly for brands. 
  • In October 2015, Boomerang, a silent video comprised of the first five photos from a one second burst, became all the craze. 
  • In August 2016, Instagram launched Instagram Stories where users can publish short photos, videos, and boomerangs that exist on Instagram for up to 24 hours.

Most recently on June 8, 2018, Instagram introduced what is probably their biggest new feature to date:  IGTV. IGTV is a new product for long-term video content. There is a standalone app for IGTV, but you can also watch IGTV content within Instagram app as well. It’s the TV icon to the left of the direct message icon on the homepage of Instagram.

What makes IGTV different than Instagram Stories is the videos aren’t limited to 15 seconds. Content creators can publish videos in length up to an hour long.

Like YouTube, IGTV has channels and the users are the content for the channels. Interestingly enough, you can upload IGTV content via the web into addition to the app, which has never been something Instagram has allowed before.

Right now, many news outlets and magazines have adopted IGTV. Among them that are using it are BBC News, ITV News, Sky News, Vice, The Economist, Vogue, Fact Magazine, NME,  Esquire, and Exposed Magazine. They are all hoping IGTV will help them reach more people in the 18-29 age bracket.

When Instagram CEO, Kevin Systrom, broke the news last month he said “people are watching 60 percent more video than they did just last year.” He also addressed “teens may be watching less TV, but they’re watching more creators online.” For businesses with target audiences comprised of teenagers and young adults, IGTV is definitely a new tool they should start strategizing for.

There are no ads on IGTV right now, but Systrom did elude it would become a very “reasonable place” for advertisers to promote their products on eventually. Only time will tell when Instagram will roll out advertising for IGTV. We reckon if IGTV will be as big as Instagram is predicting, advertising will happen very soon.  When Instagram announced IGTV, they also shared their platform has just reached 1 billion users.

What do you think about IGTV? Have you started watching content on it yet? Would you ever use it as a way to promote your business? Let us know your thoughts in the comments.

How To Market With Tumblr

Tumblr's logo

What Is Tumblr?

When people think of social media, they don’t always mention Tumblr, but that doesn’t mean it is not a major player in the social media world. For those of you who are unfamiliar with the platform, Tumblr is a microblogging social platform. Through it you can share textual posts, images, gifs, links to articles and external web pages, quotes, videos, audio clips, and chat conversations. It’s a really popular place for people who wish to connect with other like minded individuals. More than 790 million people actively use the platform, which is twice the amount of those who utilize Twitter.

Who Uses Tumblr?

Tumblr’s users are primarily teenagers and young adults. Tumblr is widely used by people who want to find content surrounding their favorite things. Users enjoy reblogging gifs and images from the books, movies, music, TV, and consumer-based brands they love.

What Types Of Business Should Use Tumblr?
If you get loads of engagement on Instagram, you may be successful on Tumblr. Tumblr users love visually appealing content. With that said, industries that do particularly well on Tumblr are photography, architecture, interiors, exteriors, landscape gardening, design, fashion, beauty, publishing, mental health, and tattooing.

Ways To Advertise On Tumblr

You can create a Tumblr account to post original content as well as reblog posts that align with your brand. You can also pay money to have sponsored content appear on Tumblr. There are three types of sponsored posts on Tumblr.

The first type is called sponsored posts. These posts look like regular Tumblr posts. The appear on users’ dashboard and users can reblog them. You can target sponsored posts by users’ gender, location, and interests.

The second type is sponsored video posts. Sponsored video posts also appear on users’ dashboards. They are videos that play in a constant reloop.

The third type is sponsored day. This type allows businesses and nonprofits to take over the top of a users’ dashboard for twenty-four hours.

Is your audience on Tumblr? Let us know. Sperling Interactive would love to help!

A Beginners Guide To Facebook Pixel

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Two years ago, Facebook had two ways it tracked users for businesses and nonprofits. One was for conversions and the other was for tracking. Today, Facebook has Facebook pixel. Facebook pixel is an analytics tool that can help businesses and nonprofits keep track of their website visitors who find them through Facebook.

How Facebook Pixel Helps You Create Better Ads

Facebook pixel can essentially tell you how your Facebook ads are performing and how to make them better. For example, if your ad is receiving lots of clicks but failing to gain conversions, this means that your ad is catching eyes, but something is not adding up for the user when they’re brought to the ad’s landing page. Perhaps the copy and landing page don’t line up with what was promised to them in the ad.

When a person who found you through Facebook goes to your website and completes an action (e.g. purchasing one of your products, signing up for your seminar, donating money to your organization, etc.) the Facebook pixel is triggered. Through Facebook pixel, you can also retarget Facebook users who have completed an action through your site.


Other Facebook Pixel Benefits

Other great things about Facebook pixel are that it can help you gain new clients, get a more accurate conversion rate, and create a lookalike audience, which is a way to reach new people who are likely to be interested in your business or nonprofit because they are similar to your existing customers.

 

How To Install Facebook Pixel

You can get a Facebook pixel by placing the pixel code on the header of your website. Each Facebook Ad account only gets one pixel and you can install it on every webpage you wish to track. You can access your tracking pixel through your Facebook Ads Manager. Facebook pixel works by dropping a “cookie” onto the user’s browser and sending them custom advertisement based on their behavior.

Would you like Facebook pixel? Contact Sperling Interactive today!

The Different Types of Facebook Ads

The Different Types of Facebook Ads

 

 

 

 

 

 

 

 


Facebook is one of the premier places on the Internet to promote your business. Facebook offers a variety of ways to advertise. No matter what type of business you run, you are sure to have a way to reach to your targeted audience in the way they consume content. Read along to learn about the different types of ads you can run on Facebook.

Link Ads

Link ads are the most common type of ads. They are the ads most people think of when they think of Facebook ads. When you click on a link ad, you are brought to either a website or a curated landing page. This type of ad generally performs well and can help generate likes for your business Facebook page.

According to Facebook, “whether you want people to learn about your product, buy a ticket, or download an eBook, Facebook link ads are a great way to get people clicking to your website and visiting the pages you’d like them to see.”

Video Ads

As we’ve touched upon before here on the blog, video is the future of digital marketing. Video content can really bring your business to life. With this form of advertising, you don’t have to write a blurb or upload a photo. Video ads are a powerful way to tell your story, fuel engagement, bring visitors to your website, and increase leads.

Boosted Posts


Every time you post content to your Facebook page, Facebook gives you the option to boost that post. When you boost a post, you pay to get more people to see that content. Your post essentially becomes an ad and you get to control the audience who sees it.

 

We recommend boosting your content every now and then as there is a decline in organic reach on Facebook. We suggest boosting content that you want to get in front of a large group of people, such as a testimonial, an upcoming event your company is hosting, or a special offer.   

 

Carousel Ads

The carousel ad allows you to showcase up to 10 images or videos within a single ad, and each image or video has its own link. This form of advertising works especially well for e-commerce stores, or if you’d like to promote several different offers for your business as it gives people a chance to see an array of your products.  

Dynamic Product Ads


These type of ads involve re-targeting people who have previously checked out your business. An example of this Facebook ad would be targeting a person who has been to your website before but hasn’t made an action yet, such as completing a form, signing up for your newsletter, buying a product, etc. You need to install Facebook Pixel to use this form of advertising.

Facebook Lead Ads


This type of ad is designed to help you get, you guessed it, more leads. What’s great about Facebook Lead Ads is it can get people to complete a call-to-action (sign up for an offer or download a piece of content) all without having to leave the Facebook app or website. Lead Ads gives you access to information about your leads. Once you have someone’s information, you can then sync them into your CRM system (customer relationship management system). This will allow you to follow up with them.  

Canvas Ads   


Canvas Ads are only available on mobile devices. With Canvas Ad, your target audience can swipe through a carousel of images, tilt the image in different directions, and zoom in or zoom out of the images. Canvas Ads load 10 times faster than standard mobile web applications. This is a great ad to use if yours is a product-based business or a visual business like a marketing agency or a lifestyle brand.

Collection Ads


This ad is only available for mobile devices and allows you to showcase multiple products that are being sold on your website. Collection Ads have become quite popular because more and more people are browsing Facebook through their mobile devices and it offers a seamless browsing experience.

Page Like Ads


Page Like Ads are the go-to ads for increasing the number of likes on your Facebook page. You may have seen a page like ad before. It’s an ad that shows pages your friends have liked. The ad encourages users to check out the page.

Page Post Photo Ads


This is another ad that can drive up likes and engagement on your Facebook Page. It’s your chance to give Facebook users information about you. According to Facebook, page post photo ads are a chance to “share updates and stories, connect with your followers and a new audience, and build your brand and customer base.”

Page Post Text Ads


This ad is the worst type of ad as it’s just text. As a result, it doesn’t get much engagement, likes, or leads. It underperforms because it doesn’t have much of an engaging element to it like a photo, video, or link based ad.

Mobile App Ad

If you have a mobile app and would like to grow it, Mobile App Ad is the type of ad to use. It gives people the opportunity to install your app from Facebook. You can get really specific with targeting. You can choose which iOS/Android version you want the user to have and if you want the target audience to be on a tablet or a smartphone.

Events Ad


This ad helps event organizers attract more visitors/attendees to their upcoming event(s). Depending on the size and/or relevance of your event, you may want to limit the geographical reach of the ad. The ad, after all, is pay-per-click and you wouldn’t want somebody who doesn’t live near the event to click on it and waste your marketing dollars.

Offer Ads


This ad works well for brick and mortar stores when they have any discounts coming up. When a user clicks on the button “Get Offer” next to the ad, they will redeem the offer and receive an email containing the details and terms of use.  

Local Awareness Ad

Local awareness ads work best when it comes to location-based targeting. These ads pop up for users when they are near your business. The call-to-action buttons you can use on this ad can include “Call Now” or “Get Directions.”

Facebook Stories Ad


We announced the newest form of Facebook advertising last month on the blog. Businesses are now able to advertise through Facebook Stories. Facebook Stories are photos or videos that users can click past, similar to slides on a presentation. Your story can have stickers, text, and filters. In an article earlier this year from TechCrunch, they shared Stories are about to surpass feed sharing.

Interested in setting up a Facebook Ad for your business? Contact Sperling Interactive today. We’d love to help you determine which ad to run and how to select a target audience.