In our last blog post of December, 2018 Marketing Trends, we mentioned 2017 was the year of the silent rise of LinkedIn. If you’re currently not utilizing LinkedIn much, you’ll want to after you finish reading this blog post.
Create Target Ads- Arguably the best way to make the most of your business on LinkedIn is through ads. What makes LinkedIn special is you can post your ads through several mediums- text only ads, image ads, and video ads. Thus, you can always find ways to re-purpose your content. Through LinkedIn, you can also set budgets on your pay-per-clicks (PCP). Plus, LinkedIn is user-friendly when it comes to tracking ad performances.
Join Groups Your Target Audience Is In Or Create Your Own. LinkedIn is an excellent platform for connecting with like-minded people. Check out groups where your target demographic is or create a group to spread your brand’s awareness. Engage with group members through discussions, sharing relevant articles, and posting topical events.
Create An Effective Company Page. Use your company page to spread your business’ message. Let people know what you offer and highlight accomplishments. If you have a company blog, publish your posts to your LinkedIn page. If you have videos or presentations, share those too. To optimize your business’ ranking on LinkedIn, make sure you are using relevant keywords. Above all else, make sure your company page on LinkedIn is uniform with the rest of your online/offline presence.
Get Endorsements From Clients. Ask your top clients for a testimonial. Through LinkedIn, clients can confirm your skill set and expertise. According to research, 88% of people trust online reviews.