Facebook may not be the youngest social media platform out there, but it is still the king with 2.41 billion monthly active users. Despite the controversies the company dealt with last year, it is clear with that stat Facebook is not going anywhere soon.
Facebook isn’t just a place for you to see what is going on with your friends and family; it is an invaluable tool for brands to interact with their audience, and we still find there are a lot of small businesses out there that don’t have a business Facebook business page. For those who haven’t set one up yet, today we’ll be exploring how to create an effective Facebook business page.
Create A Business Page, Not A Profile
While a Facebook business page looks like a regular profile, it is different. For one, it has business tools like Facebook advertising and analytics/insights.
Another reason why your business shouldn’t have a regular profile is people can’t ‘like’ you. They have to ‘friend’ you.
Thirdly, it’s a policy on Facebook’s terms of services that you can’t use a personal account to represent something other than a person. If you’ve been posting content for your business under a profile, here’s how to convert to business Facebook page. Here’s how to convert your profile to a page.
Claim Your Page’s URL
Upon creating your page, Facebook will assign a long number to your page’s URL. To make your page easier to share and find, be sure to customize the URL with your organization’s name. Here’s how to change your Facebook page URL.
Have A Captivating Cover Photo
Facebook lets you upload a unique cover photo for your business page. The desktop dimensions for a cover photo is 820 pixels wide by 312 pixels tall and the dimensions, for a mobile device it’s 640 pixels wide by 360 pixels tall. A cover photo can be an image, graphic, or a video. Regardless of what you choose, your cover photo should be branded and represent your business. Even though your cover photo is bigger than your profile picture, don’t upload a cover photo that has too much text or clutter.
Choose An Appropriate Profile Picture
Your profile picture is one of the most important aspects of your Facebook business page so choose your image appropriately. It’s your thumbnail image after all. Most businesses opt for their logo, which we would also recommend. If you’re a solopreneur or consultant, you may want to go with a professional head shot since you’re the face of their business. The minimum dimensions for a Facebook profile picture is 180 pixels x 180 pixels.
Optimize Your About Section
Your About section is the one first places people go to learn more about your business. Do a thorough job with the About section page. You want people to feel like they know what your business is about and who it’s for. Take your time filling out your description ( you have 155 characters maximum), categories, contact information, location, hours, and pricing.
The milestones feature allows you to highlight some of your biggest business accomplishment like awards won, product released, and other major events. Be sure to add your milestones to your about section.
Earn The Very Responsive Badge
If you respond quickly to messages, Facebook can reward you with a badge that reads ‘responds very quickly to messages’ below your cover photo. You earn that badge if your response rate is 90% or if you have responded to messages within 15 minutes over the last seven days. If you’re not responsive with messages, don’t worry, nothing will appear.
Post At YOUR Optimal Times
As we noted above, Facebook business pages come with some handy business tools like analytics/insights. Be sure to look at your insights every week to not only get insights into what content to post, but to learn when is the most optimal time to post for your audience.
Have Facebook Friends Like The Page
The best place to get your first fans is by inviting your friends and family on Facebook to like your page. They’re already fans of you as an individual so they’re bound to want to engage with your business.
Promote Your Facebook Page On Your Website & Email Signature
To acquire even more fans, we recommend promoting your Facebook business page on your website and email signature.
Always Use Images In Posts
Images make a big difference in an overcrowded social media feed. Visuals attracts followers, engage followers, and makes your post all that more memorable.
Boost Posts That Get The Most Engagement
To make the most of your content that gets the most engagement, boost those posts. Boosting ensures a post will appear in front of a larger audience that isn’t following you but it bound to like your content due to their demographics and/or interests.
If you don’t have a Facebook business page and would like help making one that delights, contact us today at (978) 304-1730. At Sperling Interactive, we’re experts at social media strategy.