What’s Instagram TV?

An iPhone with the Instagram app opened.

 

 

 

 

 

 

Over the past couple of years, Instagram has really experimented with the ways in which users can publish and share content on its platform.

  • A year after Instagram was founded in 2010, it added hashtags so users could find new users to follow. 
  • In July of 2013, it went from being an exclusive photo app to being a video-sharing app as well.
  • A year later in August of 2014, Instagram became advertising-friendly for brands. 
  • In October 2015, Boomerang, a silent video comprised of the first five photos from a one second burst, became all the craze. 
  • In August 2016, Instagram launched Instagram Stories where users can publish short photos, videos, and boomerangs that exist on Instagram for up to 24 hours.

Most recently on June 8, 2018, Instagram introduced what is probably their biggest new feature to date:  IGTV. IGTV is a new product for long-term video content. There is a standalone app for IGTV, but you can also watch IGTV content within Instagram app as well. It’s the TV icon to the left of the direct message icon on the homepage of Instagram.

What makes IGTV different than Instagram Stories is the videos aren’t limited to 15 seconds. Content creators can publish videos in length up to an hour long.

Like YouTube, IGTV has channels and the users are the content for the channels. Interestingly enough, you can upload IGTV content via the web into addition to the app, which has never been something Instagram has allowed before.

Right now, many news outlets and magazines have adopted IGTV. Among them that are using it are BBC News, ITV News, Sky News, Vice, The Economist, Vogue, Fact Magazine, NME,  Esquire, and Exposed Magazine. They are all hoping IGTV will help them reach more people in the 18-29 age bracket.

When Instagram CEO, Kevin Systrom, broke the news last month he said “people are watching 60 percent more video than they did just last year.” He also addressed “teens may be watching less TV, but they’re watching more creators online.” For businesses with target audiences comprised of teenagers and young adults, IGTV is definitely a new tool they should start strategizing for.

There are no ads on IGTV right now, but Systrom did elude it would become a very “reasonable place” for advertisers to promote their products on eventually. Only time will tell when Instagram will roll out advertising for IGTV. We reckon if IGTV will be as big as Instagram is predicting, advertising will happen very soon.  When Instagram announced IGTV, they also shared their platform has just reached 1 billion users.

What do you think about IGTV? Have you started watching content on it yet? Would you ever use it as a way to promote your business? Let us know your thoughts in the comments.

How To Market With Tumblr

Tumblr's logo

What Is Tumblr?

When people think of social media, they don’t always mention Tumblr, but that doesn’t mean it is not a major player in the social media world. For those of you who are unfamiliar with the platform, Tumblr is a microblogging social platform. Through it you can share textual posts, images, gifs, links to articles and external web pages, quotes, videos, audio clips, and chat conversations. It’s a really popular place for people who wish to connect with other like minded individuals. More than 790 million people actively use the platform, which is twice the amount of those who utilize Twitter.

Who Uses Tumblr?

Tumblr’s users are primarily teenagers and young adults. Tumblr is widely used by people who want to find content surrounding their favorite things. Users enjoy reblogging gifs and images from the books, movies, music, TV, and consumer-based brands they love.

What Types Of Business Should Use Tumblr?
If you get loads of engagement on Instagram, you may be successful on Tumblr. Tumblr users love visually appealing content. With that said, industries that do particularly well on Tumblr are photography, architecture, interiors, exteriors, landscape gardening, design, fashion, beauty, publishing, mental health, and tattooing.

Ways To Advertise On Tumblr

You can create a Tumblr account to post original content as well as reblog posts that align with your brand. You can also pay money to have sponsored content appear on Tumblr. There are three types of sponsored posts on Tumblr.

The first type is called sponsored posts. These posts look like regular Tumblr posts. The appear on users’ dashboard and users can reblog them. You can target sponsored posts by users’ gender, location, and interests.

The second type is sponsored video posts. Sponsored video posts also appear on users’ dashboards. They are videos that play in a constant reloop.

The third type is sponsored day. This type allows businesses and nonprofits to take over the top of a users’ dashboard for twenty-four hours.

Is your audience on Tumblr? Let us know. Sperling Interactive would love to help!

A Beginners Guide To Facebook Pixel

www.Facebook.com

 

 

 

 

 

 

Two years ago, Facebook had two ways it tracked users for businesses and nonprofits. One was for conversions and the other was for tracking. Today, Facebook has Facebook pixel. Facebook pixel is an analytics tool that can help businesses and nonprofits keep track of their website visitors who find them through Facebook.

How Facebook Pixel Helps You Create Better Ads

Facebook pixel can essentially tell you how your Facebook ads are performing and how to make them better. For example, if your ad is receiving lots of clicks but failing to gain conversions, this means that your ad is catching eyes, but something is not adding up for the user when they’re brought to the ad’s landing page. Perhaps the copy and landing page don’t line up with what was promised to them in the ad.

When a person who found you through Facebook goes to your website and completes an action (e.g. purchasing one of your products, signing up for your seminar, donating money to your organization, etc.) the Facebook pixel is triggered. Through Facebook pixel, you can also retarget Facebook users who have completed an action through your site.


Other Facebook Pixel Benefits

Other great things about Facebook pixel are that it can help you gain new clients, get a more accurate conversion rate, and create a lookalike audience, which is a way to reach new people who are likely to be interested in your business or nonprofit because they are similar to your existing customers.

 

How To Install Facebook Pixel

You can get a Facebook pixel by placing the pixel code on the header of your website. Each Facebook Ad account only gets one pixel and you can install it on every webpage you wish to track. You can access your tracking pixel through your Facebook Ads Manager. Facebook pixel works by dropping a “cookie” onto the user’s browser and sending them custom advertisement based on their behavior.

Would you like Facebook pixel? Contact Sperling Interactive today!

How To Make The Most Of LinkedIn For Your Business


 

 

 

 


In our last blog post of December,
2018 Marketing Trends, we mentioned 2017 was the year of the silent rise of LinkedIn. If you’re currently not utilizing LinkedIn much, you’ll want to after you finish reading this blog post.

Create Target Ads- Arguably the best way to make the most of your business on LinkedIn is through ads. What makes LinkedIn special is you can post your ads through several mediums- text only ads, image ads, and video ads. Thus, you can always find ways to re-purpose your content. Through LinkedIn, you can also set budgets on your pay-per-clicks (PCP). Plus, LinkedIn is user-friendly when it comes to tracking ad performances.

Join Groups Your Target Audience Is In Or Create Your Own. LinkedIn is an excellent platform for connecting with like-minded people. Check out groups where your target demographic is or create a group to spread your brand’s awareness. Engage with group members through discussions, sharing relevant articles, and posting topical events.

Create An Effective Company Page. Use your company page to spread your business’ message. Let people know what you offer and highlight accomplishments.  If you have a company blog, publish your posts to your LinkedIn page. If you have videos or presentations, share those too. To optimize your business’ ranking on LinkedIn, make sure you are using relevant keywords. Above all else, make sure your company page on LinkedIn is uniform with the rest of your online/offline presence.

Get Endorsements From Clients. Ask your top clients for a testimonial. Through LinkedIn, clients can confirm your skill set and expertise. According to research, 88% of people trust online reviews.

Top Mistakes of Social Media Marketing Pt. 2

Last week we addressed part one of social media marketing mistakes that are common. Business and social media can efficiently work together when it is used properly and with a strategy. From engaging with your audience and providing quality content, it can come along way. It’s important to maintain a social media strategy that you can maintain and not using too many networks too soon. Here are a few more mistakes that should be avoided at all cost:

  • Cross Auto Posts – Avoid using auto post just to make the process of posting faster and easier. These platforms allow you to publish a piece of content on one social platform to the other. However, by doing so, you lack the specific use of each network. What works on Facebook, but does not entirely mean it will work on Twitter or LinkedIn. Everyone consumes content differently on social media platform, which means republishing a post just shows you don’t understand the capabilities of the platform. Instead, if using sites like these, provide the content to work for each network.

 

  • Over-hashtagging – The use of hashtag on social media has increased immensely. And, they continue to make businesses more visible to its customers. However, no one likes seeing a post on their social media platform that is filled with one too many hashtags. Instead, limit your hashtag usage to a sensible number, and make them relevant to what you are conveying in your post.
  • Forgetting to proofread – Forgetting to proofread can hurt your presence online and credibility. Avoid the damage by reading over your post and ensuring everything is spelled correctly and with proper grammar.

 

 

  • Giving to get – Initially, small companies are more successful in social media when they extend their knowledge that can benefit their customers. The audience go to them as experts, so it’s important to go out of the way to share useful content and make it easier for customers to use their products and services.

 

Next time you are using  social media, try adding these tips to better benefit your business and customers, and continue to further grow the brand and company.

Top Mistakes of Social Media Marketing Pt. 1

Social Media is everywhere and has become a critical way for businesses to reach out to their customers and continue their growth. It allows customers to speak about what has worked in the particular business and what has not. From Facebook, to Instagram, and Twitter, social networks are important to every business. Social media allows businesses to present themselves in a way that can appeal to its customers and continue to grow their brand.  However, that doesn’t entirely mean that it is always used properly. With social media marketing comes branding and presentation mistakes that can make your business fall short. Follow along to learn some tips on how to avoid them!

  • No Strategy – Having a strategy to how you’ll use social media is key! Without one, it becomes harder to deliver effective messages to your audience. For example, having a distinct social media voice, developing a policy for social media, or planning a social media calendar that designated when a post or topic goes up.
  • Too many, too soon  – This is a common one that most don’t think twice about. Businesses often times create a number of social media channels at once that it can limit their ability to engage with their followers and post quality content. To fix this issue, keep a focus on your media strategy, then when it is time to branch out, open up further accounts to where you can be sure you can offer quality and relevant content for your channel.
  1. Not engaging –  Your audience or customers are your best way to grow your media sites and fully expand on your business. It is important to maintain that relationship to where customers know you can be depended on through your social networks. Engage with your audience through direct marketing, finding out solutions to the problems or how to better the business. It is a great a way to create a relationship between you and your customers.

With these helpful tricks, your social media campaign will gain and receive a new audience that can only benefit your business and your customers, too. Come back next week as we’ll address more social media marketing mistakes and how to avoid them!

Which Social Media is Best For Your Brand

With countless of networks and new social media being created and developed everyday, how can you decide which one is the best for your brand? Online networking and marketing can help expand your business exposure and knowing which one is more effective can save you time, energy and money. Don’t invest in a media network because it is simply trending. If it attracts your audience and has clear long-term benefits for your company, than it is something you should be willing to consider.

In choosing a social media platform for your business,  it’s important to keep in mind which platforms your customers use and how to use it to your advantage. In finding the right network where you have the best chance at connecting with your target audience and existing customers, you’ll be able to maximize your time and ensure your efforts.

Here’s a quick introduction to a view of the best platforms for your brand.

  • LinkedIn – For a business–to–business organization, LinkedIn can be your ideal choice.  It is great for marketing your content and still interacting with other corporate influences.
  • Facebook – Facebook is a great tool to advance any brand. It keeps brands relevant, takes advantage of visuals, as well as B2B interaction, too.
  • Instagram – The Instagram platform is a great choice for brands that intensely focus on pictures, for example, for photographers, retailers, etc. One of the best platforms and resources to target younger audiences and clients.
  • Twitter – One of the best platforms for a brand to have a conversation with its customers. Because it is so widely-used, it takes far less time to compose a tweet rather than an email. By answering quickly and appropriately, it could help motivate sales.

Choosing the right platform to promote your business can be a bit tricky. Which is why doing the research beforehand and knowing what each platform can do, will match you with the best platform to succeed in.

Content Marketing and SEO

Similar to aiding your content to succeed on social media networks, it is also vital for your content to succeed with search engines as well. Although, two entirely different functions, SEO and content marketing do overlap and blend together. Think of it this way, SEO makes demands and content marketing is the solution to those demands.

With both helps, weaving SEO practices into your content will help make a good impression and move your website up the ranking list on sites such as Google.

Here are some tips and examples that content and SEO continue to work and blend together.

  • Use keywords – Use keywords naturally to identify your main keyword for the content. SEO demands keywords, and it is one of the fundamental components from it. For example, utilizing the keywords and tracking their rankings. For example, using a few synonyms, and a few related keywords and using them in your content, headers, and page content.
  • Use natural links– Building links is fundamental when it comes to SEO, and the only way to get linkback is having content worth linking to. However, be careful when linking as links from spam sources can hurt your site with search engines. Instead, build relationships with industry professionals who can share your content and link it to their primary resources.
  • Consistent – Consistent is key in both SEO and Content marketing. Fresh context gets indexed easily and ends up being registered on the older low-value content. Keeping it fresh and updated frequently is the only way to truly keep both combinations successfully working.

SEO is all about content marketing and content marketing is all about SEO. Remember creating content for your client and audience. Creating good content and having a good marketing strategy provides the information and answers that your target is looking for.

What is Content Marketing

 

Content marketing is a key to helping businesses plan for a reliable source of website traffic and new leads that help generate awareness to your brand.

Traditional marketing is no longer something that is used often or even effective anymore. With the times changing, technology is finding new ways to adapt and create new ways to promote businesses. It is a marketing technique to distribute valuable, relevant and consistent content to attract a specific audience. For example, content marketing, for example, involves the creation and sharing of online material– social media posts, videos and blogs.

There is several types of content marketing that can be used strategically and successfully when used the right way.

Infographics include charts and statistics, webpages used for SEO or even videos and podcast that help promote your service and products in a whole new way. Social media, however, is one of the primary sources to promoting your content because it allows you to interact with your audience directly. This also creates a great opportunity to survey what your clients want and need from you as a business, which only benefits your content even further.

Here are three ways content marketing is used within a business:

  1. Owned – Sharing your content on the brand’s social media channels is quick, customizable and easy to connect with your target audience.
  2. Earned – Social media works best when your audience shares your content with their networks.
  3. Paid – Social networks that allow paid advertising. Matching a network’s demographics with your brand’s persona will help you determine where to invest. 

Why is content marketing important to your business? Content marketing taps into awareness and research of the customer needs and wants. When it comes to content, it provides the consumer with a better solution that they didn’t consider before.

How to Make your Business Blog Unique

Your blog is a great representation of what you want your business to stand for – well thought out and accurate knowledge for your audience. Blogging is known as an effective way for businesses and individuals to provide information, gain more business and create a strong relationship within their customers/audience. However, as the blogging industry continues to bloom, you’ll find hundreds and hundreds of blogs all trying to grab attention. Knowing what can make your blog stand out from the crowd is an important key to its survival.

So, how can you make your business blog unique?

  1. Content – Using content that specifically meets the needs, services and products of your business will be useful for your clients. Using ways to provide new and informative content to your blog gives your customers and easier way to be in the know of everything in your business. The more useful information you post, the more your readers will become regulars.
  2. Images and Videos – Having mixed media within your blog can definitely be a boost and maintain traffic. Having mixed media is a way to have your readers engage on a level that they prefer, making them crave for the next post.
  3. Find the Holes – One of the best ways to stand out, is looking for holes in any offerings of your competitors. If many fail to provide a service to a problem, use that specific niche as a problem solver and stand out with the difference.
  4. Become the expert – Your post can help demonstrate your expertise on a particular subject within your business, whether it’s in photography, graphic design, etc., over time you can become a go-to resource to your clients. This trick can help your readers be engaged in learning new resources and solutions in the specific subject.

Remember, your business blog should be easy to read and still encourage your readers to engage. Providing effective posts can create a support and loyalty system to your readers and customers.